Warner Music Group Partners with SoundCloud for Digital Edge
By Erick Mendoza
November 6, 2014
November 6, 2014
With about 175 million current users, SoundCloud far exceeds Spotify and Pandora, which combine for a total of about 116 million users. And while SoundCloud has yet to build any sort of real business with these numbers, it recently agreed to partner with a major record label. Rather than taking a traditional licensing route with its new Warner Music Group deal, the music-streaming site will offer WMG the option to advertise on some of its songs and share revenue with SoundCloud. Continue reading Warner Music Group Partners with SoundCloud for Digital Edge