BuzzFeed is launching a new social media platform that aims to fight the tide of content designed primarily to please AI algorithms. BuzzFeed founder and CEO Jonah Peretti described the upcoming service in a “BF Island Manifesto” blog post that blasts SNARF media, an acronym that stands for Stakes, Novelty, Anger, Retention, Fear. “SNARF is the kind of content that evolves when a platform asks an AI to maximize usage,” Peretti writes. “Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.” The nearly 3,000 word manifesto name-checks TikTok and Facebook. Continue reading BuzzFeed Social Platform to Battle Algorithmic Programming

Play For Dream Technology made a splash at CES 2025 with a new mixed reality headset inspired by the Apple Vision Pro, which the startup described as “the world’s first Android-based spatial computer.” Play For Dream MR has been applauded by some analysts for its user interface, eye tracking, media capture and overall performance. The company, which announced a new strategic partnership with Tobii, is targeting consumers and B2B applications with “customized solutions tailored to meet the diverse needs of various industries,” such as media, entertainment, gaming, medical, healthcare, education, research, automotive and aviation. Continue reading CES: Play For Dream Touts ‘World’s First’ Android MR Headset

CES’s Eureka Park is a section of exhibits where startups and early-stage products from all over the world solicit feedback and explore opportunities. From this year’s Italian delegates at Eureka Park, our team found EYE2DRIVE, a semiconductor company that develops CMOS chips for digital imaging inspired by the human eye. Their image sensors use AI to mimic the human eye’s ability to adapt its response to changing environmental light conditions. As a result, quality and color of the captured image remains unaffected. While currently focusing on autonomous navigation applications, the tech has potential for media production as well. Continue reading CES: Image Sensors Adapt to Light Changes Like Human Eye

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

Amazon is testing a new way to provide viewers with content recommendations with AI Topics, now in limited beta release for Prime Video. AI Topics eschews traditional recommendation algorithms in favor of AI that “discovers” Prime Video content based on a combination of viewing history and personal interests. Users can request “mind-bending sci-fi” or “fantasy quests,” then navigate seamlessly through topics curated for them that appear on the Prime Video home page. Once a topic is selected, movies, series and linear channels will populate alongside additional related topics. Continue reading Amazon Testing ‘AI Topics’ Recommendations for Prime Video

Gracenote, the Nielsen content solutions division, has launched Gracenote Watch Prompts, an AI-powered dataset that equips global video platforms and services with programming facts intended to help influence consumer viewing behavior. Designed to be paired with user preference and consumption data, the new Watch Prompts aim at delivering personalized film and TV promotion, resulting in increased tune-in. According to Nielsen, 74 percent of U.S. consumers last year either didn’t know or only had a vague idea as to what they wanted to watch when starting a streaming session, “meaning a large majority are making on-the-fly viewing decisions.” Continue reading Gracenote Watch Prompts Aim to Help Streaming TV Viewers

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

YouTube is testing an integration with parent company Google’s Gemini AI. Called Brainstorm with Gemini, it invites creators to ideate with video, titles and thumbnails. The limited test makes the feature available to a handful of creators whose feedback will be used in strategizing how and whether to introduce the feature more broadly. In May, YouTube began testing another AI tool, renaming its “Research” tab “Inspiration.” The Inspiration tool provides topics that its algorithm detects a creator’s audience might find interested, supplying an outline and talking points. Brainstorm is similar but supports Google’s AI branding. Continue reading YouTube Invites Content Creators to ‘Brainstorm with Gemini’

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Amazon has made the Amazon Titan Image Generator v2 model generally available to AWS customers using Amazon Bedrock. The improved v2 model allows creation using reference images (called “image conditioning”) and also allows editing capabilities, background removal, iteration and customization, with a focus on maintaining brand style and subject consistency. The new version “can intelligently detect and segment multiple foreground objects,” according to AWS cloud developer Channy Yun. “With the Titan Image Generator v2, you can generate color-conditioned images based on a color palette [and] use the image conditioning feature to shape your creations.” Continue reading Amazon Rolls Out New Upgrades to Its Titan Image Generator

Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

Federal regulators have taken the unprecedented step of banning the NGL messaging platform from providing service to users under 18. The action is part of a legal settlement between NGL Labs, the Federal Trade Commission and the Los Angeles District Attorney’s Office. NGL, whose niche is “anonymous” communication and features the tagline “Ask me anything,” has also agreed to pay $5 million in fines. An FTC investigation found that in addition to fraudulent business claims about divulging the identities of message senders for a fee, NGL also falsely claimed it used artificial intelligence to filter out cyberbullying and harmful messages. Continue reading Popular Messaging App Banned from Servicing Young Users

YouTube has released an eraser tool update that makes it easy to remove copyrighted music from videos without disturbing the remaining audio, like dialogue and sound effects. The Erase Song update uses an AI algorithm to detect and remove the offending material, making it more accurate than what had previously been available, as well as easier. Creators whose material has Content ID claims can now excise the objectionable material without having to manually edit and upload a new video, thereby avoiding potential restrictions on where the video is viewable or whether it can be monetized. Continue reading YouTube AI Song Eraser Easily Removes Copyright Material

Deepfake videos are becoming increasingly problematic, not only in spreading disinformation on social media but also in enterprise attacks. Now researchers at Drexel University College of Engineering say they have developed an advanced algorithm with a 98 percent accuracy rate in detecting deepfake videos. Called the MISLnet algorithm, for the school’s Multimedia and Information Security Lab where it was invented, the platform uses machine learning to recognize and extract the “digital fingerprints” of video generators including Stable Video Diffusion, VideoCrafter and CogVideo. Continue reading Drexel Claims Its AI Has 98 Percent Rate Detecting Deepfakes

YouTube is experimenting with a feature that allows viewers to add contextual “Notes” under videos, similar to what X does with its Community Notes. The Google-owned company says the intent is to provide clarity around things like “when a song is meant to be a parody,” when newly reviewed products are available for purchase, or “when older footage is mistakenly portrayed as a current event.” However, the timing preceding a pivotal U.S. presidential election and facing concerns about deepfakes and  misinformation is no doubt intentional. The pilot will initially be available on mobile in the United States. Continue reading YouTube to Tackle Misinformation with Crowdsourced Notes