Gracenote, the Nielsen content solutions division, has launched Gracenote Watch Prompts, an AI-powered dataset that equips global video platforms and services with programming facts intended to help influence consumer viewing behavior. Designed to be paired with user preference and consumption data, the new Watch Prompts aim at delivering personalized film and TV promotion, resulting in increased tune-in. According to Nielsen, 74 percent of U.S. consumers last year either didn’t know or only had a vague idea as to what they wanted to watch when starting a streaming session, “meaning a large majority are making on-the-fly viewing decisions.” Continue reading Gracenote Watch Prompts Aim to Help Streaming TV Viewers

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

YouTube is testing an integration with parent company Google’s Gemini AI. Called Brainstorm with Gemini, it invites creators to ideate with video, titles and thumbnails. The limited test makes the feature available to a handful of creators whose feedback will be used in strategizing how and whether to introduce the feature more broadly. In May, YouTube began testing another AI tool, renaming its “Research” tab “Inspiration.” The Inspiration tool provides topics that its algorithm detects a creator’s audience might find interested, supplying an outline and talking points. Brainstorm is similar but supports Google’s AI branding. Continue reading YouTube Invites Content Creators to ‘Brainstorm with Gemini’

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Amazon has made the Amazon Titan Image Generator v2 model generally available to AWS customers using Amazon Bedrock. The improved v2 model allows creation using reference images (called “image conditioning”) and also allows editing capabilities, background removal, iteration and customization, with a focus on maintaining brand style and subject consistency. The new version “can intelligently detect and segment multiple foreground objects,” according to AWS cloud developer Channy Yun. “With the Titan Image Generator v2, you can generate color-conditioned images based on a color palette [and] use the image conditioning feature to shape your creations.” Continue reading Amazon Rolls Out New Upgrades to Its Titan Image Generator

Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

Federal regulators have taken the unprecedented step of banning the NGL messaging platform from providing service to users under 18. The action is part of a legal settlement between NGL Labs, the Federal Trade Commission and the Los Angeles District Attorney’s Office. NGL, whose niche is “anonymous” communication and features the tagline “Ask me anything,” has also agreed to pay $5 million in fines. An FTC investigation found that in addition to fraudulent business claims about divulging the identities of message senders for a fee, NGL also falsely claimed it used artificial intelligence to filter out cyberbullying and harmful messages. Continue reading Popular Messaging App Banned from Servicing Young Users

YouTube has released an eraser tool update that makes it easy to remove copyrighted music from videos without disturbing the remaining audio, like dialogue and sound effects. The Erase Song update uses an AI algorithm to detect and remove the offending material, making it more accurate than what had previously been available, as well as easier. Creators whose material has Content ID claims can now excise the objectionable material without having to manually edit and upload a new video, thereby avoiding potential restrictions on where the video is viewable or whether it can be monetized. Continue reading YouTube AI Song Eraser Easily Removes Copyright Material

Deepfake videos are becoming increasingly problematic, not only in spreading disinformation on social media but also in enterprise attacks. Now researchers at Drexel University College of Engineering say they have developed an advanced algorithm with a 98 percent accuracy rate in detecting deepfake videos. Called the MISLnet algorithm, for the school’s Multimedia and Information Security Lab where it was invented, the platform uses machine learning to recognize and extract the “digital fingerprints” of video generators including Stable Video Diffusion, VideoCrafter and CogVideo. Continue reading Drexel Claims Its AI Has 98 Percent Rate Detecting Deepfakes

YouTube is experimenting with a feature that allows viewers to add contextual “Notes” under videos, similar to what X does with its Community Notes. The Google-owned company says the intent is to provide clarity around things like “when a song is meant to be a parody,” when newly reviewed products are available for purchase, or “when older footage is mistakenly portrayed as a current event.” However, the timing preceding a pivotal U.S. presidential election and facing concerns about deepfakes and  misinformation is no doubt intentional. The pilot will initially be available on mobile in the United States. Continue reading YouTube to Tackle Misinformation with Crowdsourced Notes

More U.S. youth are relying on TikTok for news, according to a study by the Pew Research Center, which says young adults increasingly believe the short-form social video platform exposes them to information they don’t see elsewhere, even though they don’t primarily associate it with news. Among those who use TikTok, only 15 percent cite “news” as a major incentive for using the app. The study, which examines American news consumption on social media platforms, found X to be the most popular news source across all demographics, beating Meta’s Facebook and Instagram as well as ByteDance’s TikTok. Continue reading Pew Says Youth Turn to TikTok for News, but X Tops Overall

The New York legislature passed a bill prohibiting social media companies from providing children with so-called “addictive feeds” without parental consent. The Stop Addictive Feeds Exploitation (SAFE) for Kids Act specifies addictive feeds as those that prioritize exposure to content (using a recommendation engine, or other means) based on information collected about the user or device. “Non-addictive feeds,” in which the algorithm serves content in chronological order, are still permitted under the bill, which New York Governor Kathy Hochul has vowed to sign into law. Continue reading New York Lawmakers Aim to Make Social Feeds Safe for Kids

Music startup Suno, which leverages ChatGPT tech with the goal of emulating that app’s success in music, has raised $125 million in Series B funding, resulting in a valuation of $500 million. Founded by Harvard physics PhD turned tech entrepreneur Mikey Shulman, the company is being called “a rising star” in the realm of generative AI. Suno lets people generate original songs by using text prompts or lyrics, with the AI supplying the melodies and harmonies for fully-formed compositions. “We started Suno to build a future where anyone can make music,” according to the company. Continue reading AI Startup Suno Raises Funds to ‘Democratize Music Creation’

Maven is a new social network launched by OpenAI and Twitter alums designed to remove the pressure to amass followers and reinfuse a sense of serendipitous exploration, emphasized in its tagline: “Follow interests, not influencers.” Abandoning what it calls the “popularity-contest style” of most platforms, Maven doesn’t include likes, and lets people follow “interests” instead of other accounts. Its founders built Maven’s algorithm by drawing on the principles of open-ended systems. Its goals include increasing the probability of serendipity while addressing users’ curiosity, thus upping the odds of “meeting people with complementary interests.” Continue reading New Social Network Maven Favors Serendipity Over Followers

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro