Facebook raised the requirements for inserting advertisements in videos posted on its site and is tweaking its News Feed algorithm to favor pages whose videos draw regular viewers. In doing so, Facebook is buoying the value of longer videos and strengthening its Watch service, but both moves are also potentially frustrating for video publishers already concerned with poor financial returns. Producers’ short videos perform well in the News Feed and longer form videos will require them to expend more resources. Continue reading Facebook Adjusts Video Strategy to Favor Long-Form Content

Twitter’s advertising business is in a slump, and the company is focusing on new ways to sell data to make up for the shortfall. Businesses can pay for “enterprise APIs,” which gives them access to more information about tweets including a searchable archive. Last year, this segment of its revenue comprised 15 percent of the company’s total business, equal to $87 million. For that reason, Twitter unveiled a new version of its “search tweets API,” which is the dataset for those who want a searchable database of user posts. Continue reading Twitter Rolls Out New API to Increase its Revenue From Data

Amazon-owned Twitch updated both its iOS and Android apps with a new navigation bar, interface options, recommendation algorithm and mobile streaming. The features will make it easier to use the camera for selfie-style videos and likely result in more content on the platform. Although Twitch has been focused on live gaming-related video — with a total market worth $4.6 billion — it has begun to include non-gaming content as part of Twitch IRL. Twitch also opened subscriptions to affiliates that don’t have as many viewers as a Twitch Partner. Continue reading Twitch Debuts Mobile App Updates Including Cam Streaming

The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

Facebook just disclosed the meaning of the rocket ship icon next to the News Feed tab. According to the company’s News Feed head Adam Mosseri, the rocket ship is an experiment that connects a small number of users with people and pages they do not like or follow. At Variety’s Entertainment and Technology Summit, Mosseri said that the point is to expose people to stories they are interested in from sources they are not following. Facebook curates the information based on an algorithm that figures out a user’s interests. Continue reading Facebook’s Rocket Icon Revealed as News Feed Experiment

Walmart just told its suppliers that it wants to have the lowest prices on 80 percent of its sales. That means that suppliers will have to cut their prices by at least 15 percent — in some cases, losing money on the deal. For those who comply, Walmart will offer better distribution and other kinds of help. Those who don’t will see Walmart limit distribution of their products. Walmart regularly tells suppliers to lower prices, but this time is different: the company is in an all-out price war with Amazon. Continue reading Amazon and Walmart’s Race to the Bottom Rattles Suppliers

The traditional bluescreen/greenscreen method of extracting foreground content from the background for film and video production may be on its way out. That’s due to research that Adobe is doing in collaboration with the Beckman Institute for Advanced Science and Technology, to develop a new system that relies on deep convolutional neural networks. A recent paper, “Deep Image Matting,” reports that the new method uses a dataset of 49,300 training images to teach the algorithm how to distinguish and eliminate backgrounds. Continue reading Adobe’s AI-Enabled System Could Replace Greenscreen Tech

Netflix needed a way to improve video streaming quality for consumers in emerging economies watching movies and TV shows on the go. The company came up with a new method for video encoding called Dynamic Optimizer that reduces the amount of data in the video file without losing image quality. The Netflix team trained an AI to compress the video specifically based on the complexity of a given scene. The Dynamic Optimizer system expected to roll out in the coming months. Continue reading Netflix Develops AI to Help Optimize Video for Mobile Devices

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature

After being heavily criticized for the spread of fake news during the latest U.S. presidential election, Facebook is now looking at the possibility of using its research in artificial intelligence to gain control over the problem. Facebook has done research in AI since late 2013, when it hired its current director of artificial intelligence Yann LeCun. But the company is moving gingerly into the field, still trying to figure out the pitfalls of AI, and how to introduce it sensibly and responsibly. Continue reading Facebook Considers Artificial Intelligence to Battle Fake News

After weeks of accusation that fake news on Facebook, much of it favorable to Donald Trump, impacted the election, Facebook chairman/chief executive Mark Zuckerberg published a post describing ways the social media company might handle the issue. Among the potential steps are third-party verifications, improved automated detection tools and simpler ways for an ordinary user to flag suspicious content. Zuckerberg originally stated that the idea Facebook influenced the election was “a pretty crazy idea.” Continue reading Facebook’s Zuckerberg Lists Options for Managing Fake News

During a keynote address at Pubcon in Las Vegas last week, Google’s Gary Illyes explained that the company is planning to create a separate mobile index soon that will serve as the primary index the engine uses for responding to search queries. There will also be a separate, less up-to-date desktop index maintained. The plan was first announced at last year’s SMX East. “It’s unclear exactly how the mobile index will work,” reports Search Engine Land. “For example, since the mobile index is the ‘primary’ index, will it really not be used for any desktop queries? Will it only contain ‘mobile-friendly’ content? How out-of-date will the desktop index be?” Continue reading Google to Divide its Index, Enabling Improved Mobile Searches

After two years of development and testing in London, Facebook rolled out Workplace by Facebook, modeled after the company’s internal network and aimed at the corporate environment. Workplace by Facebook (formerly Facebook at Work) allows workers, even in different companies, to communicate and collaborate, for a monthly fee of $1 to $3 per user. By entering the enterprise communication space, Facebook will compete with Slack, Microsoft’s Yammer (accessible via Office 365), and Jive Software’s Jive among other solutions. Continue reading Facebook Debuts Workplace After Two Years of Development

While Twitter has shown its potential as a communication and news-sharing platform, and continues to experiment (for example: streaming deals with the NFL and a SoundCloud partnership), the company has struggled to turn a profit and satisfy investors. With all the recent hype surrounding a possible acquisition, NPR asks if “it’s worth pondering the idea of Twitter getting out from under the pressures of Wall Street and turning itself into a nonprofit.” Rather than bending to the relentless pressure of competing for growth and profit, pursuing ad revenue and adjusting how its algorithms sort tweets, the platform could possibly prove most useful to journalists, politicians and grassroots movements if it was “free of investor pressure.” Continue reading Could Twitter Better Serve Communities as a Social Non-Profit?