YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

In response to pressure from advertisers unhappy with placement of their commercials before extremist group videos on YouTube, Google apologized and explained it would simplify the tools that help advertisers control where online ads appear. The British unit of French advertising firm Havas, the U.K. government, and Marks & Spencer Group are among those that suspended their ads on YouTube and the Google Display Network. Matt Brittin, Google’s president for Europe, Middle East and Africa, “said he would step up enforcement and review policies to make sure ads don’t inadvertently appear near inappropriate videos,” according to The Wall Street Journal. “He said Google wanted to be careful with how it did so because some advertisers, such as news organizations, might want to place ads alongside controversial content.” Continue reading Google Plans to Simplify Advertiser Controls for YouTube Video

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

Boston Dynamics, a robotics company owned by Google’s parent Alphabet, has introduced a robot that is making leaps and bounds in the industry — literally. Handle, as the robot is called, can jump over obstacles, go down stairs, and lift objects up to 100 pounds. The impressive machine has two legs with wheels that allow it to move fluidly. Unlike other robots that generally move slowly and deliberately, Handle can use its momentum without losing control to get around more easily. Continue reading Boston Dynamics Creates a Robot with Humanlike Movement

Amazon’s live streaming video platform Twitch plans to begin delivering computer games digitally. Starting this spring, the user will see a “buy” button on website broadcasts of computer games from 20 companies; players can download the game and other goods, such as expansion packs, directly from the site. According to comScore, in the U.S., Twitch is now No. 8 among the top 500 visited websites in terms of average time spent per visitor. Also this spring, Microsoft will debut subscription-based Xbox Game Pass. Continue reading Twitch Moves to Digital Delivery, Microsoft Game Site to Debut

YouTube announced yesterday that it plans to launch a new subscription Internet TV service in the next few months. As the latest entry in the growing collection of skinny bundle offerings that target cord cutters and cord nevers, YouTube TV will offer more than 40 broadcast and cable television channels for $35 per month. Google’s YouTube is hoping the timing may be right for such a service; there are an estimated 10 million homes that currently subscribe to a broadband service, but not television. Continue reading YouTube Plans to Launch Internet TV Service for $35 a Month

Alphabet is tightening up staffing at Google Fiber, sending hundreds of employees who work at the Google division Access to other parts of the company. Google Fiber, first announced in 2010, is installed in several U.S. cities, but Access revealed in October that it was pulling back on plans to expand to new locations. This isn’t the end of Google Fiber, says a spokesperson, but Alphabet is rethinking its plan moving forward. Although Fiber could be a part of the company’s future, Access has a new focus on wireless technologies. Continue reading Alphabet Stops Expansion of Google Fiber in Favor of Wireless

Google-owned YouTube announced on Friday that it plans to phase out its 30-second, unskippable pre-roll ads by 2018. Many users reportedly find the format obtrusive, so YouTube is killing the 30-second ads but keeping 20-second clips that cannot be skipped, and its six-second bumper ad format. YouTube will also continue to offer its TrueView skippable ads, which do not come with time limits and only cost advertisers when the viewer opts not to skip them. The move is in response to the growing popularity of mobile video. “More than 50 percent of YouTube’s video views now come from mobile devices,” reports Variety. Continue reading YouTube to Phase Out its Unskippable 30-Second Ads by 2018

Google’s YouTube has debuted live video recording from its mobile app for creators with at least 10,000 subscribers. Super Chat, which lets viewers pay to move their comments up in the stream, is also now out of beta. These moves will impact creators in 20 countries, and viewers in 40 countries. Six months ago, Google first offered live recording to a handful of users, including Unbox Therapy founder Lewis Hilsenteger and athlete Ben Brown. Product managers Barbara Macdonald and Kurt Wilms say the feature will have a wider rollout later. Continue reading YouTube Aims to Be Mobile Platform for Live Video Streaming

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK

Alphabet’s Q4 revenue increased almost three times faster than profit, leading the tech titan to look for new growth areas. The company says that a one-time tax adjustment accounted for the missed Wall Street expectation. Google’s largest global advertising business and the very popular YouTube account for most of the revenue, but Alphabet is looking to mobile search, YouTube and automated ad buying as newer forms of advertising; its new smartphone Pixel and digital assistant-powered Google Home also show promise. Continue reading Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

As part of its push to ramp up software offerings for enterprise customers, Cisco Systems is purchasing software maker AppDynamics Inc. for a premium $3.7 billion, just as the company was about to go public. AppDynamics software helps companies — including airlines, banks and retailers — monitor their applications’ performance and address any potential problems across cloud services offered by Google, IBM and others. The startup was founded by engineer Jyoti Bansal in 2008. Continue reading Cisco Systems Plans $3.7 Billion Acquisition of AppDynamics