YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

Sony Pictures Entertainment’s Crunchyroll and Game Show Network (GSN) have teamed to launch the Crunchyroll 24-hour anime streaming service. The new FAST channel will be available in the U.S. on Amazon Freevee, LG Channels, the Roku Channel and Vizio’s WatchFree+. Crunchyroll has been delivering East Asian content to U.S. audiences since 2006. In 2016 it partnered with Funimation, which also specialized in Japanese content. Sony acquired Funimation in 2017 and Crunchyroll in 2021, merging the two last year. Continue reading Crunchyroll and GSN Launch a FAST Channel for Anime Fans

BBC Studios, which first entered the FAST space in 2019, announced a deal with ad-supported video-on-demand streamer Amazon Freevee, which will exclusively provide five new FAST channels for U.S. audiences starting October 17. The editorially-curated FAST channels will feature more than 1,000 hours of content across categories including comedy, science fiction, game shows, travel and crime dramas. Thus far, BBC has launched 17 FAST channels in the U.S. Freevee content is available via its Android and iOS apps in addition to Fire TV, Prime Video and numerous smart TVs and delivery platforms. Continue reading BBC Studios Offers Five FAST Channels on Amazon Freevee

NBCUniversal has plumbed its vaults to fuel nearly 50 new FAST channels launching in July on Amazon Freevee and the new Xumo Play joint venture from NBCU parent Comcast and Charter Communications. The lineup, taken from NBCU’s Television and Streaming and Global Distribution libraries, includes verticals for “Saturday Night Live,” “Top Chef,” “Keeping Up with the Kardashians” and “The Real Housewives,” as well as Spanish-language programs from Telemundo. There are also nostalgia channels featuring “The Lone Ranger,” “Little House on the Prairie” and “Murder, She Wrote,” and genre-based streams of comedy, criminality and monsters. Continue reading NBCUniversal to Introduce Dozens of FAST Channels in July

Amazon Freevee, formerly IMDb Freedive and then IMDb TV, is getting more than 100 Amazon Original programs from Amazon Prime Video. The ad-supported free streaming service will release the new original series and movies throughout the year. Some of the series will be limited to a few teaser episodes designed to drive customers to Amazon Prime. Amazon SVP of ad products and tech Colleen Aubrey touted this and other reveals at New York’s IAB NewFronts in the context of brands using Amazon’s ad-supported streaming TV solutions to reach an average monthly audience of more than 155 million viewers in the U.S. Continue reading Prime Originals Head to Amazon Freevee, Fire TV Goes FAST