Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Amazon, which launched its new StyleSnap feature to select iOS and Android users in April, will soon make the in-app tool widely available, said company worldwide consumer head Jeff Wilke at the company’s re:MARS AI conference in Las Vegas. Users can reach StyleSnap via a shortcut found by tapping the camera icon in the Amazon app’s upper right-hand corner. Based on image recognition, the machine learning-enabled StyleSnap (and Pinterest Lens competitor) will offer similar items to any photo or screenshot uploaded by a user. The algorithms also incorporate computer vision and deep learning. Continue reading Amazon’s AI-Enabled StyleSnap Is Ideal for Fashion Market

Amazon is launching a new service called Amazon Personalize in select regions of the U.S., Asia and Europe, with additional locations to be added. The service, first revealed at last year’s re:Invent conference, aims to personalize the customer experience by helping developers build apps, websites, email marketing and content management systems that provide product recommendations and personalized search results. “We are excited to share with AWS customers the expertise we’ve developed during two decades of using machine learning to deliver great experiences on Amazon.com,” said Swami Sivasubramanian, VP of machine learning. Continue reading Amazon Enables Tailored Recommendations via AI Service

Google and Microsoft are about to go mano-a-mano with new cloud-based gaming services. Google plans a limited launch in November of its Stadia service, which the company says will stream any title to any device. Microsoft, meanwhile, is building its Project xCloud on Azure, its own cloud network. Because every game on Xbox One, including Xbox 360 backward-compatible titles will be able to run on xCloud, the new service will debut with 3,500+ game titles. Microsoft said a beta version of its xCloud service will debut in October of this year. Continue reading Google and Microsoft to Intro Cloud-Based Gaming Services

Apple, Facebook and Google have been preparing for announcements from the Department of Justice (DOJ) and the Federal Trade Commission (FTC) that leading U.S. tech companies were going to be closely scrutinized for evidence of antitrust behavior. The news has sent shares roller-coasting but the three companies’ lawyers are, said sources, taking a “wait-and-see” approach. While Apple has been battling antitrust battles for years and Google has already faced antitrust investigations in the U.S. and Europe, some experts believe Facebook is not as prepared for the coming scrutiny. Continue reading Tech Companies Have Long Prepared for Antitrust Scrutiny

Amazon created features — such as searching by star ratings or browsing best-selling products — to help consumers navigate “choice overloads” when selecting among thousands of similar products in any given category. The online shopping behemoth also offers “Amazon’s Choice,” which it says is given to “highly rated, well-priced products available to ship immediately.” Amazon will not reveal if a human or an algorithm is making these choices but, given the massive number of products, the latter is more likely. The company did reveal, however, that it recently began adding recommendations from outside publications. Continue reading Amazon Adds Human Touch to Its Recommendation Model

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

U.S. tech giants are expected to become targets of in-depth antitrust investigations to determine if any companies have become too large and may be stifling competition. According to sources, federal agencies have agreed to distribute the investigative responsibilities. The Justice Department reportedly has authority over looking into Apple and Google, while the Federal Trade Commission will have oversight of Amazon and Facebook. In addition, the House Judiciary Committee plans to examine competition in digital markets and the growing power of the tech industry. Continue reading Government Expected to Take a Closer Look at Tech Giants

Amazon unveiled Echo Show 5, the third generation of its Alexa-enabled Echo Show, which offers a 5.5-inch 960×480-pixel diagonal smart display and built-in far-field microphones. Although in numerous ways, the Echo Show 5 resembles past generations of the device, it differs in that it includes a mechanical slide that lets the user close the shutter on the device’s front-facing camera. To assuage consumers’ privacy concerns about Alexa, Amazon has also added the “Alexa Privacy Hub,” an online collection of privacy settings. Continue reading Amazon Launches Echo Show 5 and Alexa Privacy Features

Amazon is working on a new wearable, codenamed Dylan, that reportedly can discern human emotions. The voice-activated gadget, developed by Amazon in collaboration with Lab126 and the Alexa voice software team, is worn on the wrist and is meant to address health and wellness. Lab126 previously worked with Amazon to build its Fire phone and Echo speaker. According to sources, the wearable includes microphones that pair with software and work with a smartphone app to glean the user’s emotional state via the sound of his/her voice. Continue reading Amazon Testing Wearable That Recognizes Your Emotions

Amazon Marketplace, a third-party seller network worth about $250 billion, has long been the go-to platform for online entrepreneurs who refurbish and sell old Apple computers. But the Mac resale sector has gone up in smoke since Apple and Amazon struck an agreement to limit sales of Apple products only to “the largest companies” and authorized providers. Amazon Marketplace is “the preeminent place” to sell products, offering logistics and shipping unlike competitors eBay and Walmart, as well as Overstock and Etsy. Continue reading Apple Sells Products via Amazon, Tightens Resale Market

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Continue reading Publishers Hire Top Gamers to Live-Stream New Releases

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete with Amazon

Facing new threats from video game rivals, Microsoft and Sony announced something that some might find surprising: they’re teaming up to work on cloud and game-streaming technologies together. Through the partnership, Sony will consider using Microsoft’s Azure cloud service for streaming its game content, acknowledging the need for a strong cloud solution for game makers. There’s also room within the agreement for a potential collaboration involving Microsoft’s artificial intelligence and Sony’s image sensor clips.
Continue reading Microsoft, Sony Announce Partnership for Gaming Services

According to a study released by Adobe this week, nine out of 10 companies are currently investing in voice technologies, including things like voice-based commerce. Of the 401 companies surveyed, just over one-fifth have already released a voice app, while 44 percent plan to release one this year. A total of 88 percent are building apps for both Amazon and Google smart speakers and other voice-enabled devices, while only 39 percent are building for Apple’s iOS ecosystem; even fewer are building for Microsoft’s Cortana or Samsung’s Bixby.

Continue reading Adobe Study: Most Companies Are Investing in Voice Tech