Mastercard Deal Provides Valuable Info for Google Advertisers

A behind-the-scenes deal between Google and Mastercard was just revealed, whereby Google paid “millions of dollars” for “a stockpile of Mastercard transactions” that most of the credit card company’s two billion users were unaware of. Over the past year, Google provided select advertisers with the ability to track whether online ads led to sales at physical stores in the U.S. While the deal could give Google leverage over rivals such as Amazon, it could also raise privacy concerns regarding how customer data is used and shared. Google says no personal data was shared about users. Continue reading Mastercard Deal Provides Valuable Info for Google Advertisers

Sony Adds 200 Local Channels to its PlayStation Vue Service

Sony’s OTT service PlayStation Vue is expanding its lineup by adding 200 local stations across the U.S., including ABC, CBS, FOX and NBC affiliates and ESPN College Extra. With the expanded lineup, Playstation Vue now features more than 450 local stations. The service is available via Sony’s game console; across Android, iOS and web platforms; and media players such as Android TV, Apple TV, Amazon’s Fire TV, Google’s Chromecast and Roku devices. The additions could help the service compete with new players, including Hulu and YouTube TV. Continue reading Sony Adds 200 Local Channels to its PlayStation Vue Service

BuzzFeed News Is Trying New Methods to Generate Revenue

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

On September 14, Amazon will end ad-free viewing on Twitch Prime, which has been complimentary since it was launched two years ago as a benefit for Amazon Prime subscribers. Twitch Prime has since evolved into its own thriving platform, featuring free games, in-game prizes for some titles and a monthly channel subscription credit that the user can award to a streamer of his/her choice. These perks will remain despite the end of ad-free viewing. Amazon is positioning the change as a way to better support creators. Continue reading Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

Amazon Is Reportedly Developing Live TV DVR to Rival TiVo

According to sources, Amazon is developing a TiVo-like device, dubbed “Frank,” that records live TV. The sources added that the DVR device, which includes physical storage, connects to the company’s Fire TV box using the same wireless technology as the Echo. The Frank DVR also has the ability to record live TV and stream the video to a smartphone for later viewing, but Amazon, said the sources, isn’t certain it will debut the DVR with that feature, which is offered by TiVo and Dish Network’s Slingbox. Continue reading Amazon Is Reportedly Developing Live TV DVR to Rival TiVo

Netflix Deletes All Customer Reviews Based on Declining Use

After last month’s announcement, Netflix began to remove all customer reviews of TV shows, movies and other programming from its site, saying it was due to “declining use.” Although Netflix did allow customers to post new reviews until July 30, the company said it will have erased more than ten years’ worth of reviews by mid-August. Netflix removed the five-star rating system a year ago. Rival services Amazon, Apple’s iTunes and App Store, Google Play and Rotten Tomatoes still display user reviews and ratings. Continue reading Netflix Deletes All Customer Reviews Based on Declining Use

Amazon Promotes Music Services to Pair With Echo Speakers

Amazon is readying its first national campaign for Amazon Music with a push via television, online video, radio and billboards in the U.S., U.K. and Germany. The campaign for its streaming service will feature songs from Ariana Grande, Kendrick Lamar and Queen. With the popularity of Echo and Alexa, Amazon is now paying more attention to its music service, which helps differentiate it from rivals, according to Amazon Music vice president Steve Boom. Apple and Google also offer smart speakers and streaming music services. Continue reading Amazon Promotes Music Services to Pair With Echo Speakers

Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon is boosting content on Twitch by inking exclusive live-streaming deals with media companies and influencers, to better compete with its rival, YouTube. According to sources, Twitch now offers minimum guarantees of up to “a few million dollars a year” plus a piece of future advertising sales and subscription revenue. In return, Amazon demands a minimum number of live-streaming hours per week. Among the deals signed is one with prankster Tanner Braungardt, who has 4 million YouTube subscribers. Continue reading Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon May Expand Media Efforts With Landmark Purchase

Amazon is reportedly among those vying to acquire Landmark Theatres, the country’s largest chain focused on indie and foreign movies. Landmark is part of the Wagner/Cuban entertainment holdings, backed by film producer Todd Wagner and billionaire investor Mark Cuban. According to insiders, Landmark’s owners have been working with financial services firm Stephens Inc. on a possible sale. The move would introduce Amazon to the brick-and-mortar cinema industry, while complementing the e-commerce giant’s media expansion of interests such as Prime Video, Prime Music and Amazon Studios. Continue reading Amazon May Expand Media Efforts With Landmark Purchase

Amazon, Microsoft Introduce Integration of Alexa and Cortana

Amazon and Microsoft gave a public demonstration of the integration of Alexa and Cortana into all Echo speakers and to all Windows 10 users. That means that a user can ask Windows 10’s Cortana to open Alexa, and ask Alexa on Echo speakers to open Cortana. This integration is now available to most users but will completely roll out around the country over the next week, said a Microsoft spokesperson. Some features, such as streaming music, audiobooks and news flashes will not be available at launch. Continue reading Amazon, Microsoft Introduce Integration of Alexa and Cortana

India Drafts Regulations to Protect Domestic Tech Companies

Although India is one of the world’s biggest, largely untapped open markets, the government there is attempting to control the influence of such U.S. tech companies as Amazon, Apple, Facebook, Google and others. Mimicking China’s regulations to control and protect its population’s data and domestic startups, Indian lawmakers are proposing regulations that are worrying to U.S. tech behemoths that have been eyeing the country — and creating plans to enter it — as a potential source of billion-dollar profits. Continue reading India Drafts Regulations to Protect Domestic Tech Companies

Consolidation Is Reducing the Number of Indie Ad Tech Firms

As Google and Facebook lock up their dominance over advertising dollars, smaller ad tech companies are withering. In 2015, according to CB Insights, venture capital financing for these smaller companies peaked at $2.92 billion. This year, the total dollars going to these firms is slated to be half of that number. As a result, the number of smaller independent firms is diminishing, plummeting 21 percent since 2013. LUMA Partners reported that, by Q2 2018, there were only 185 such companies left. Continue reading Consolidation Is Reducing the Number of Indie Ad Tech Firms

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Amazon Makes the Case That Rekognition Is a Force for Good

In June, in a letter to Amazon chief executive Jeff Bezos, almost 19 groups of Amazon shareholders expressed concern about the company’s cloud-based facial recognition system Rekognition being provided to law enforcement in Orlando, Florida and the Washington County (Oregon) Sheriff’s Office. They joined forces with Amazon employees, the ACLU, academics and more than 70 other groups to protest the decision. After the ACLU showed how Rekognition can err in IDing people, three Democratic lawmakers joined the chorus. Continue reading Amazon Makes the Case That Rekognition Is a Force for Good

AT&T Buys Chernin Group’s Controlling Stake in Otter Media

In 2013, Chernin Group chair/chief executive Peter Chernin and company president Jesse Jacobs, believing streaming media was the future, bought Crunchyroll, which specialized in anime, for $75 million. They then added other new media startups including Fullscreen, an ad agency for YouTube stars, Rooster Teeth, a video producer aimed at gamers and VRV’s 11 niche channels, creating Otter Media. On Tuesday, in a move that was long expected by analysts, the Chernin Group sold controlling interest in Otter Media to joint-venture partner AT&T in a deal valued at more than $1 billion. Continue reading AT&T Buys Chernin Group’s Controlling Stake in Otter Media