Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

Google is rolling out a suite of AI-powered marketing tools designed to help small businesses make the most of the holiday sales season. Merchants can add a “small business” attribute to their Search and Maps results and generate advertising and promotional materials using something called Product Studio. “Eighty-four percent of people say supporting local and/or small businesses is important to them, so we’re making it easier to find them on Google,” the company writes. Products and businesses with the “small business” label “will make it easier for shoppers to narrow down their searches and be intentional about shopping.” Continue reading Google Debuts Generative AI Tools Aimed to Help Merchants

After launching a subscription-only music streaming service in territories around the world this past summer, TikTok is now moving into concerts and e-ticketing. The ByteDance company’s first live global music event will be “TikTok In The Mix,” featuring Cardi B, Niall Horan, Anitta and Charlie Puth, along with surprise guests and new artists from the TikTok Elevate program. Taking place December 10 at Sloan Park in Mesa, Arizona, the show will integrate elements of the For You feed, with “a range of activities inspired by the TikTok community’s favorite trends.” Continue reading TikTok Dives into Live Music with Its First Concert Experience

The Connectivity Standards Alliance (CSA) is releasing an update to its smart home connectivity standard. Matter 1.2 adds nine new device types, including robot vacuums, washing machines, refrigerators and dishwashers. New certification and testing tools and core improvements to the specification and SDK are also rolling out in this major new release for the standard, which debuted a little over a year ago for things like door locks and light switch controls. In theory, Matter-compliant devices will be able to be controlled by smart home platforms like Amazon Alexa, Apple Home, Samsung SmartThings and Google Home. Continue reading Matter Adds Major Appliances with 9 New Device Categories

Amazon now has more than 750,000 robots that relieve warehouse employees from some intensely repetitive tasks. Just in time for the holiday shopping rush, the company is adding a new robotic technology, Sequoia, which is already operating at a fulfillment center in Houston, Texas. Amazon says Sequoia is a complete “reimagining” of how inventory is stored and managed, resulting in a 75 percent improvement in how inventory is identified and housed, and also improves employee safety. Amazon is also expanding its robot workforce with the addition of a bipedal robot called Digit, from Agility Robotics. Continue reading Amazon Introduces New Robots to Improve Fulfillment Speed

Right on schedule and after a rocky start, Microsoft has closed the $69 billion acquisition of Activision Blizzard that regulators in the U.S. and UK had challenged. Big Tech is celebrating the move as a signal that their cash reserves can still be used to target expansion. The deal is consumer tech’s largest since AOL purchased Time Warner in a 2000 deal valued at more than twice that. Until now, Microsoft’s games unit, built around Xbox, has been a modest part of the company’s immense portfolio — representing just over 7 percent of total sales, or revenue of about $15 billion. Continue reading Microsoft Closes $69 Billion Acquisition of Activision Blizzard

Swedish fintech company Klarna, whose online payments platform claims to work with 500,000 merchants worldwide, is debuting an AI-powered shopping lens. As with in-app lens tools from Google and Amazon, the Klarna lens lets shoppers snap pictures of items or styles then use its app to find out where to buy using a “search and compare” filter. Klarna claims its camera feature can visually identify over 10 million items and match them with more than 50 million store offers. “Klarna uses AI to translate the image into a search term,” turning it into “a shoppable item,” the company explains. Continue reading Klarna AI Image Search Takes Aim at the E-Commerce Space

BBC Studios, which first entered the FAST space in 2019, announced a deal with ad-supported video-on-demand streamer Amazon Freevee, which will exclusively provide five new FAST channels for U.S. audiences starting October 17. The editorially-curated FAST channels will feature more than 1,000 hours of content across categories including comedy, science fiction, game shows, travel and crime dramas. Thus far, BBC has launched 17 FAST channels in the U.S. Freevee content is available via its Android and iOS apps in addition to Fire TV, Prime Video and numerous smart TVs and delivery platforms. Continue reading BBC Studios Offers Five FAST Channels on Amazon Freevee

In a move to put “generative AI at the fingertips of every business, from startups to enterprises,” Amazon Web Services is commercially rolling out the Bedrock service it announced in April. Bedrock offers a wide range of foundation models from Amazon’s own Titan to products from Anthropic, Stability AI and soon Meta Platforms. The fully managed Bedrock service makes its generative FMs operable through a single, simple API. This means customers can experiment with various leading FMs and customize simple apps in-house, without the need for a third-party diving into their proprietary data. Continue reading AWS Rolls Out Bedrock Generative AI Service, Adds Llama 2

Some of the nation’s biggest streaming services have banded together to form a trade group, the Streaming Innovation Alliance, that will lobby at federal and state levels for policies that support their goals. Early members include Max, Netflix, Paramount+, Peacock, The Walt Disney Company, TelevisaUnivision, ViX, BET+ and the MPA. Signing on as advisors are Washington D.C. veterans Fred Upton, who headed the House Energy and Commerce Committee, and Mignon Clyburn, once acting chair of the FCC. The creation of the trade group comes as new online regulations loom. Continue reading Streaming Giants Form Trade Group as New Regulations Loom

Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

Amazon has entered into a strategic investment in San Francisco-based Anthropic, founded by former members of OpenAI. The AI startup will train and deploy future models using AWS Trainium and Inferentia chips to train and deploy future foundation models with AWS as its primary cloud provider. In turn, Amazon says it will invest up to $4 billion in Anthropic, as it strives to compete with other technology firms in the race to develop generative AI, seeding growth for what is shaping up to be an entirely new economic and social landscape. Continue reading Amazon Plans to Invest Up to $4 Billion in AI Startup Anthropic

Amazon Prime Video plans to introduce commercial breaks to its popular streaming service early next year, following top platforms such as Disney+, Netflix and Warner Bros. Discovery’s Max, which already offer ad-supported tiers. The company indicates it will run fewer ads than traditional linear TV broadcasters and broadband rivals but has yet to specify numbers. Subscribers in the U.S. who want to keep the streaming service ad-free have the option of paying an additional $2.99 per month. Amazon explained that its strategy to include ads would help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Continue reading Amazon Prime Video to Run TV Commercials Early Next Year

Amazon announced a wide range of compelling news at its annual Devices and Services event this week. The company is adding artificial intelligence to its virtual assistant Alexa and unveiled next-generation Echo Frames smart glasses that let you take the voice assistant “on the go.” AI also provides “enhanced conversational voice search” with the new Fire TV Stick 4K Max. The company’s eero Max 7 Wi-Fi system and new Echo Hub are also stand-outs from the holiday shopping primer, which streamed live from Amazon’s new corporate compound in Arlington, Virginia, ahead of Prime Big Deal Days, October 10-11. Continue reading Amazon Debuts AI for Alexa and Fire TV Max 4K at Fall Event