AMC Archives - Page 9 of 9

Cinema Dining: Theaters Attract Patrons with Themed Meals

By emeadows
March 8, 2013

The Nitehawk Cinema in Brooklyn is not your average movie theater. The venue has become part of a growing trend of “Dine-In” theaters emerging in different parts of the country. Serving movie-themed specials such as “Django Unchained Dynamite Shrimp and Grits,” these theaters have created a special combination of entertainment and food services as a viable means of survival in a consolidating industry. Continue reading Cinema Dining: Theaters Attract Patrons with Themed Meals

Networked Insights Hopes to Fine-Tune Social Data for TV Advertisers

By Siegrid Saldana
October 7, 2011

Nielsen data is no longer enough for effective TV planning and buying, suggests Networked Insights, a company that “analyzes social data to uncover trends and consumer engagement opportunities.”
Networked Insights recently published reports that focus on the value of television viewers’ social data. One such report examined top social TV shows from FOX, NBC, ABC, CBS and CW. Viewers were grouped by TV Fans, Millennials, Gamers, Electronic Consumers, Moms and Sports Fans, while general sentiments from each group were analyzed.
“What’s impressive is how the company looks at specifically where ad money is being spent to analyze the conversations around the show,” reports Lost Remote. “For example, before the show even premiered, they described NBC’s ‘massive ad campaign’ for ‘Whitney’ as a ‘Social Turkey,’ and that ‘over-hyping a show is underwhelming potential fans.'”
Another report revealed opportunities for a Toyota Corolla TV ad to improve its digital strategies, specifying where targeted spending would be most effective. Respondents included fans of AMC’s “The Walking Dead.” The article suggests that the case study “is pretty compelling proof that social data can help you get the competitive advantage in TV planning and buying if you listen in the right places across the social web.”
Networked Insights recently announced $20 million in series B funding from Goldman Sachs.

MoviePass Unlimited Admission Beta Hits a Roadblock

By Dennis Kuba
July 5, 2011

Last week ETCentric reported that a new service called MoviePass plans to offer unlimited movie viewing in participating theaters for a fee of $50/month. The initial beta was scheduled for the holiday weekend in San Francisco.
The planned beta test hit a roadblock when a number of San Francisco theaters decided not to participate since they did not consent to the admission price of the proposed model.
Interestingly, the theaters would still have been paid full admission.
From the AMC press release: “As MoviePass was created without AMC’s input and testing, we cannot confidently say the guest experience would be positive for our guests and specifically our AMC Stubs members.”