Nintendo recently announced it plans to partner with Universal Parks & Resorts to transform some of its most popular games, characters and worlds into theme park attractions. In partnering with Universal, which owns parks in California, Florida, Osaka and Singapore, Nintendo has an opportunity to further exploit some of its most popular franchises such as Mario, Legends of Zelda and Donkey Kong. Nintendo is expected to announce more details about the Universal partnership soon.  Continue reading Nintendo Announces its Theme Park Partnership with Universal

Nintendo recently released a Wii U version of the popular “Super Smash Bros.” in addition to a series of Amiibo toy figurines designed for interactive gameplay. While facing the growing popularity of less expensive games for mobile devices, Nintendo has also recently struggled to compete with other console manufacturers, leading to disappointing overall sales of its Wii U. Nintendo hopes that the Amiibo line can reignite interest in some of its most beloved characters such as Mario and Luigi. Continue reading Nintendo Characters Come to Life with Interactive Gameplay

In the wake of Wii U struggles, Nintendo hopes its E3 announcements this week will please company loyalists and possibly help generate new fans. The company introduced new figurines with NFC chips that will work with its video games. It also announced integration of custom Mii avatars for the upcoming “Super Smash Bros.” fighting game, a new “Legend of Zelda” game coming to the Wii U in 2015, a kid-friendly shooting game called “Splatoon,” and a variety of other new and experimental game titles. Continue reading E3 2014: Nintendo Unveils New Games, Experimental Robots