AMWA Archives - ETCentric

Snell Advanced Media Stresses Interoperable IP Solutions, 4K

By Debra Kaufman
April 19, 2016

Snell Advanced Media (SAM), which is the rebranded combination of Snell and Quantel, outlined solutions for its broadcast/cablecast customers to adopt IP networks, 4K, HDR, software virtualization, monitoring and news/sports solutions, as described by chief executive Tim Thorsteinson. 2016 is looking up, said Thorstseinson at NAB in Las Vegas, adding that, “2015 was the worst year in the market I’ve ever experienced in this industry.” The company is also a founding member of a consortium, AIMS, to standardize the implementation of IP networks. Continue reading Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Task Force on File Formats and Media Interoperability Launches

By Rob Scott
February 24, 2014

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches

Proposed AS-10 Metadata Spec Aimed at Streamlining Video Workflow

By Rob Scott
December 5, 2011

A new video metadata specification that would enable efficient interoperability of video between cameras, editing, playout and archiving may arrive as early as next year’s NAB Show, reports TVNewsCheck.
The Advanced Media Workflow Association (AMWA) has spent the past nine months developing AS-10, aimed at retaining and rendering readable the video metadata across devices that come from different vendors.
“Our goal is to have a single file that could move from camera to edit to playout to archive and back, really to be able to traverse the entire work flow,” says CNN’s Michael Koetter, who also serves as the AMWA director.
“I would love for CNN or CBS or whoever to be able to walk up to a [product] and see a little badge on it that says ‘AS-10 Inside’ and have some greater level of assurance than I do today,” adds Koetter.
The AS-10 effort has drawn support from CNN, NRK (the Norwegian state broadcaster), and vendors such as JVC, Sony, Harmonic, MetaGlue, MOG Solutions, Canon and Adobe.