Comscore announced this week it is rolling out comprehensive audience measurement and cross-platform video insights for YouTube traffic across desktop and mobile devices and connected TVs in the U.S. “This new capability enhances Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps,” the company explains. Comscore clients will now have access to Traffic Sharing in YouTube CTV measurement data, which includes viewership info about content distributed on YouTube to content creators. Data should help advertisers evaluate ad campaigns that incorporate YouTube. Continue reading Comscore Measures YouTube Audience Across Digital Devices

Microsoft is working on a new productivity tool that helps artificial intelligence better understand spreadsheets. Still in the experimental phase, SpreadsheetLLM addresses challenges that are unique to applying AI to spreadsheets, “with their extensive two-dimensional grids, various layouts, and diverse formatting options,” the company explains. Hailed as a significant development in the enterprise space, where spreadsheets are used for everything from data entry to financial modeling and are shared among departments, Microsoft points out that as a research area spreadsheet-optimized AI has generally been overlooked in favor of flashier use-cases. Continue reading Microsoft Targets Enterprise Productivity with Spreadsheet AI

Work management platform Asana is attempting to rebrand the “AI assistant” as “AI teammates” — custom assistants designed to execute key parts of workflows. Currently in beta, AI teammates are more collaborative and goal-oriented and able to “take action with the relevant context and rules of engagement,” Asana explains, contrasting that with “other AI solutions that aimlessly scour data and take action based on unreliable information.” The firm is also debuting a conversational AI chat agent that can answer questions such as: “What blockers are putting this goal at risk?” or “Who at my company knows about this topic?” Continue reading Asana’s Customizable AI Teammates Work Alongside Humans

OpenAI has released GPT-4, which it says is a more powerful and reliable version of the artificial intelligence technology powering its viral ChatGPT chatbot. GPT-4 can analyze images and handle larger blocks of text and is generally “more creative and collaborative” than earlier iterations when it comes to things like composing songs, writing screenplays and mimicking a user’s authorial style. “GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem-solving abilities,” OpenAI says. GPT-4 is already driving the chatbot technology behind Microsoft’s Bing AI search engine, now in beta. Continue reading OpenAI Announces Official Launch of GPT-4 Multimodal Tech

Google is now offering Preemptible Virtual Machines (or VMs), a new class of computing resources that can be rented for a steep discount and shut down at any time. The only caveat is that customers must be willing to yield the computing resource on short notice. The solution is ideal for universities and companies that can’t or don’t want to buy their own expensive supercomputers. By offering this service, Google is entering an area dominated, up until now at least, by Amazon Web Services’ short-term use program, Spot Instances. Continue reading Google Enters Budding On-Demand Supercomputing Business

The National Football League and Twitter already have a relationship, but in a new deal, Twitter users will be able to enjoy an increased amount of footage beginning with the start of pre-season football. The NFL has just signed a multi-year deal with the social network to add more game highlights from pre-season games through the 2016 Super Bowl, breaking news, analysis, game recaps, behind-the-scenes video and other footage of interest to football fans. The relationship between the two companies began in 2013. Continue reading NFL and Twitter Expand Partnership With More Video and Ads

Twitter’s new tool that analyzes the performance of mobile apps is now handling about 5 billion sessions per day from app developers. The tool is called Answers, and it is part of a larger set of free tools called Fabric. Twitter released Fabric in October to encourage the growth of the mobile app ecosystem by offering tips to improve performance and design, and making Twitter easier to integrate into third-party apps. Answers competes with services such as Google Analytics and Flurry. Continue reading Twitter Mobile App Analysis Tool is Popular With Developers

According to new data from Nielsen, the amount of time consumers are spending on apps has reached an all-time high. The report indicates that Android and iPhone users in the U.S. age 18+ spend 65 percent more time (in excess of 30 hours each month) using apps than they did two years ago. However, the average number of apps used per month only increased from 23.2 in Q4 2011 to 26.8 in Q4 2013. Not surprisingly, 18-24 year-olds spend the most time on apps each month (37 hours, 6 minutes). Continue reading Consumers Spending 31 Percent More Time with Mobile Apps

According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

Google has invented a new camera component to integrate into its future Google Glass-related smart contact lenses. These sophisticated lenses will allow users to control a tiny camera using the owner’s blinking patterns. The embedded camera will be able to capture and process an image to perform local functions in the contact lenses or on a remote device. This new technology may also be able to provide on-the-spot facial recognition or help blind people see. Continue reading Plans For Future Google Contact Lenses Include Micro Camera