YouTube creators who want to see specifically where people are looking in their 360-degree and VR videos are in luck. The company is introducing a new analytics tool that does just that, via heatmaps, available for any such videos that exceed 1,000 views. YouTube is also sharing tips on 360-degree videos aimed to help video producers. Making these videos is particularly challenging since viewers can watch in a variety of ways, including via a VR headset, the YouTube smartphone app or desktop web browsers, where they can rotate the video. Continue reading YouTube Intros Heatmaps, Production Tips for VR, 360 Video

Investors believe Tubi TV may be on the right track with its ad-supported streaming service that now offers more than 50,000 premium movies and TV shows for consumers willing to sit through four to five minutes of commercials for every half hour of content. The San Francisco-based service, which launched in 2014, has more than doubled its funding to $34 million with a new $20 million infusion from four VCs led by Jump Capital. According to Tubi TV founder and chief executive Farhad Massoudi, the service now has “many millions” of users. Continue reading Ad-Supported Streamer Tubi TV More Than Doubles Funding

In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI

Facebook’s Workplace is a social networking tool designed for the enterprise, enabling an efficient chat and collaboration platform for employees. It is similar to the Facebook used by friends and family members, but instead is meant to foster interaction between co-workers. Now, Facebook is introducing a free version intended for smaller businesses that are not as interested in the administrative and analytical features offered to subscribers. (It is still being tested, so the release is limited.) The new version will be named “Workplace Standard,” and the paid version will go by “Workplace Premium.” Continue reading Workplace: Facebook Tests Free Version of Slack Competitor

Nielsen is rolling out a new tool to provide fast-moving consumer goods manufacturers (FMCG) with analysis about what ideas have higher probability of in-market success. According to Nielsen exec Kevin Daly, Quick Screen was developed as a cost-effective solution for the “second-tier” product innovation level. The tool questions consumers (who identify with specific product categories) to determine the relative strength of proposed ideas. Predictive analytics then evaluate the data to identify levels of potential in-market success. Continue reading Nielsen Debuts Overnight Screening Tool to Test Product Ideas

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Under pressure from the ACLU and other advocacy groups, Facebook announced it would not allow law enforcement and third party vendors to use its data for surveillance purposes. Facebook did not define surveillance in the update to its data policy, but police have reportedly been using the social network to track protesters and activists. In October, the ACLU published documents from startup Geofeedia that detailed how the location-based, social media analytics platform tracked protestors in Baltimore, Maryland and Ferguson, Missouri. Continue reading Facebook Data Policy Update Will Curb Surveillance of Users

Chief execs Marc Benioff of Salesforce.com and Ginni Rometty of IBM announced a new partnership yesterday that will combine the two companies’ artificial intelligence technologies to create new data analytics offerings for helping others target products and services. Available in the second half of 2017, the offerings will introduce “integrated AI services that weave the broad human-like conversation and learning capabilities of IBM’s Watson with Salesforce’s more sales-oriented Einstein,” reports The Wall Street Journal. In an “effort to reinvent itself for the cloud-computing era,” IBM has been tailoring Watson “for a variety of industries including health care, financial services and automobiles.” Continue reading IBM and Salesforce to Link AI Technologies for Data Analytics

The Digital Production Partnership (DPP), formed and funded by UK broadcasters BBC, ITV and Channel 4 to help broadcast companies maximize the potential benefits of digital TV production, conducted in-depth research into how OTT video is produced. It reports that more audiovisual content is now commissioned for uses other than broadcast distribution, with many production companies now producing entirely for the non-broadcast market. At the HPA Tech Retreat in Indian Wells, DPP managing director Mark Harrison addressed how this is impacting the film/TV production industry. Continue reading HPA Tech Retreat: Impact of OTT Video on TV/Film Production

As studios and exhibitors grapple to find a way to alter the movie release window to serve the changing audience for movies, NAGRA unveiled Early @t Home, a new platform aimed at both studios and exhibitors, at CES in Las Vegas. The platform combines NAGRA’s secure cloud solution with purpose-built hardware to enable content creators, studios, and theater chains to use “first release content” to directly connect with the consumer. The platform offers access to real-time analytics and provides a unique engagement opportunity through synchronized extras that could include complementary virtual and augmented reality experiences. The HD and UHD hardware solutions are priced to compete with other media dongles, but do not require specific app development. Continue reading NAGRA to Roll Out Secure Platform for Content Distribution

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Analytics service Mixpanel reports that Apple had a decent holiday season, as more iPhone 7 devices were sold than Google Pixel smartphones. During the first few days following Christmas, iPhone 7 numbers “increased by 12.7 percent, compared with an 8.5 percent increase for Google’s newest flagship,” explains TechCrunch. “And when comparing iOS to Android devices in general — including phones, tablets, and iPods — more new Apple devices were switched on … after Christmas than Android devices.” Apple devices had the most global activations leading up to Christmas, while Samsung came in second. The number of “Apple Watches increased by 8.9 percent … the first three days after Christmas,” but “that’s down from 18.6 percent during the same time last year.” Continue reading Apple Experiences Strong Holiday Sales Numbers for iPhone 7

Augmented reality has found a spot on the factory floor of AGCO Corp., a company that manufactures agricultural equipment in Jackson, Minnesota. Workers wear Google Glasses that display diagrams and instructions as an aid in conducting quality checks on tractors and chemical sprayers. The result is so successful that the Duluth, Georgia-based company plans to expand the program next year, using 3D computer-generated imagery to help workers weld 30-foot booms to chemical sprayers. Continue reading Early Corporate Trials with Augmented Reality Prove its Value

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production