At 30 Ninjas, chief executive Julina Tatlock noted that “the urge for immersion” is one of the chief disruptors that she and her partner, director Doug Liman, see in the M&E industry today. Whether it’s augmented reality, virtual reality or 360-degree imagery, she challenged the members of an NAB 2019 panel on emerging entertainment to pick the one they think will impact production in the next two years. Greenlight Insights VR/AR analyst Alexis Macklin picked all of them — plus cloud computing and AI tools. Continue reading Innovators, Analysts Examine New Entertainment Paradigms

Before an NAB 2019 panel discussion on machine learning and artificial intelligence in filmmaking began, Corto chief executive Yves Bergquist wanted to make one thing clear. “AI and machine learning are used interchangeably,” said Bergquist, who also leads research in AI and neurosciences at USC’s Entertainment Technology Center. “But they are not. Machine learning is a property of AI. The ML app will have opinions about the data, but AI will use ML to have agency over that data and take action.” Bergquist asked the panel how filmmakers can leverage ML and AI to create optimization and efficiencies as well as better artistic content. Continue reading How AI & Machine Learning Tools Could Benefit Filmmaking

The Stanley Kubrick of VR content has not yet been born, suggested Jaunt Studios co-head of studio Tom Vance during a CES 2018 panel. STXsurreal co-president of VR/immersive entertainment Andy Vick added that he believes we have to wait until today’s 12-year-olds get old enough to direct. “Today, we’re leaning on traditional filmmakers,” he said. “And they have to try to not think about a large screen and throw out a lot of production techniques or reshape and augment them to really craft something that makes sense for this medium.” Continue reading Content Creators Address the Transformative Potential of VR