For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics