Having risen to the position of world’s largest television network largely on the strength of its ad-free programming, there are now predictions that Netflix will over the next few years begin streaming advertisements. Fueled by a perceived softening in tone toward commercials by Netflix CFO Spencer Neumann at a recent investor conference, an analyst at the Variety Intelligence Platform’s “Future of Content” event at SXSW told festival attendees the change would come due to competition from so-called FAST channels — “free ad-supported streaming television.” Continue reading Hot Topics at SXSW: NFTs and a Possibility of Ads on Netflix

During this month’s HPA Tech Retreat, Variety Intelligence Platform (VIP) president and chief media analyst Andrew Wallenstein presented “The Third Wave,” the second VIP report on COVID-19’s impact on the media and entertainment business. “The Third Wave” analyzed the consumption habits of 23-to-49-year-old viewers, relying on data collected by VIP and the Trailer Park Group. “Perhaps it’s no surprise,” said Wallenstein, “that every available form of media and entertainment saw increases during the pandemic … but the biggest winner was streaming.” Continue reading HPA Tech Retreat: Variety Intelligence Analyzes M&E Industry

Entertainment trade publication Variety has announced it will end its long-running daily publication schedule after March 19 and launch a new weekly Tuesday edition. The five-days-a-week newspaper and Sunday magazine will both shutter this month. Under new owner Penske Media, the publication’s digital Variety.com edition will also drop its paid-subscription plan and will be offered for free. Continue reading Variety Drops Daily Publishing, Opts for New Weekly Edition