Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality

Google is doubling down on its virtual reality investment with a new $20 version of Cardboard, which uses the smartphone as a screen and a standalone, all-in-one headset that doesn’t need to be tethered to a smartphone, computer or game console. Up until now, Google, which has sold five million Cardboard VR viewers since late 2014, has been seen as experimenting with VR. With the new VR headset — and appointment of Clay Bavor as its first VR chief, Google is entering the VR arena in earnest. Continue reading Google Updates Cardboard, Develops Standalone VR Headset

After a confusing period of inconsistent application of its ad blocker ban, Google just re-approved and republished Rocketship’s Adblock Fast to Google Play. The move appears to indicate that Google has reversed its earlier decision to ban ad blockers from the Google Play store. After that earlier decision was announced, Google pulled apps such as Adblock Fast, but then permitted but simply stalled updates for Crystal’s ad blocker. Google has not commented publicly on how its ad-blocker policy is evolving. Continue reading Google Clarifies its Ad-Blocking Ban for Apps in Android Store

CBS now has the numbers to back up its assertion that live streaming of Super Bowl 50 broke records: 3.96 million unique viewers via computers, tablets, OTT devices and mobile phones, consuming more than 402 million minutes of coverage, for an average of 101 minutes each; an average per minute audience of 1.4 million consumed more than 315 million minutes. Last year, says NBC, Adobe Analytics counted more than 1.3 million people streaming the game, with an average 800,000 viewers per minute and 213 million total minutes. Continue reading Super Bowl 50: Live Streaming Way Up, But Social Media Down

After Samsung launched ad-blocking support for the Samsung Internet Browser on its mobile devices, third-party ad blocking apps shot up to the top of the Google Play app store. Google pulled them from the store soon after because the tech giant does not want to distribute apps that conflict with its own advertising business. Although Google is removing ad blocking apps, it has not taken any action to remove mobile browser apps that feature ad blocking already built-in. Continue reading Samsung Rolls Out Ad Blocking, Google Boots Ad Blocker Apps

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Google’s parent Alphabet finally sailed past Apple as the world’s most valuable company, as shares rose 4.2 percent, to a market capitalization of about $560 billion, compared to Apple’s $539.7 billion. Alphabet posted 14 percent revenue growth in its core Internet businesses, including search, YouTube and Android, rising to $74.54 billion from 2014’s $65.67 billion. Revenue from its “Other Bets,” or moonshots, rose 37 percent to $448 million, up dramatically from the $12 million in revenue reported in 2013. Continue reading Alphabet Tops Apple, Still Growing Core Business, Other Bets

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV

Spotify will debut video content on its Android app this week, and the iOS app by end of next week, in the U.S., the U.K., Germany and Sweden. Originally, the music streaming service planned to offer video in May, but has focused on testing videos on its apps with less than 10 percent of its users in the four launch markets. The content is mostly comprised of short clips from ESPN, Comedy Central, the BBC, Vice Media and Maker Studios, among others. Some companies, like Tastemade, are creating original, music-themed series. Continue reading Spotify Introducing Video Content to Music Streaming Service

Developers have discovered code within the current version of Snapchat that may offer clues about new features coming to the popular messaging app. While Snapchat may not roll out the features, it does show that the company has been working on ways to ramp up competition with other messaging apps such as WeChat and FaceTime. The hidden code provides a framework for the integration of stickers to sell within the app and an enhanced video chatting system that works more like a phone call. Continue reading Code Reveals Potential Features for Snapchat Including Video

Google has released a beta Android app for its Google Expeditions Pioneer Program that allows educators to bring their students on a virtual reality field trip. The VR content includes immersive educational experiences in locations such as Machu Picchu, Mars, the Great Barrier Reef and Buckingham Palace. Students use Google Cardboard headsets to view the content while the teacher can use a tablet to guide their students through the location and monitor where each student is looking. Continue reading Google Expands Access to its Educational VR Field Trip App

Spotify is acquiring Soundwave and Cord Project, two small startups founded in the last few years and known for their design abilities. Soundwave is a social tool for finding, sharing, and talking about music, and Cord Project is an audio-first messaging app for Android, iOS, and the Apple Watch, with a tap-and-talk voice messaging system. Although Cord might seem to be a puzzling fit for Spotify, its founders Thomas Gayno and Jeff Baxter have launched other companies that focus around providing “an audio experience.” Continue reading Spotify, Apple Focus on New Ways to Experience, Create Music

Google is testing an app downloading shortcut that bypasses its Google Play app as part of an experiment to make using Google’s search app more convenient. The company is currently testing the shortcut with a subset of Android users, a typical approach by Google when developing new products. The test is limited to the search app for now and does not include using Google.com via browsers. While a spokesperson explains the company is committed to “finding the content you need as easy as possible,” Google has not announced whether the shortcut would become a permanent feature. Continue reading Experiment Bypasses Google Play with Search App Shortcut

During CES in Las Vegas, Motorola Mobility chief operating officer Rick Osterloh suggested that Lenovo has plans to phase out the Motorola brand. In the wake of news media and analyst confusion resulting from Osterloh’s comments, the company issued a statement to provide clarification, noting that the Motorola name or organization is not being dismantled, but is instead looking to “evolve” under parent company Lenovo. As part of that initiative, the company is looking to “streamline” its products under two brands — Moto and Vibe. Lenovo acquired Motorola Mobility from Google in 2014. Continue reading Motorola Provides New Context to Comments Made at CES