Microsoft’s HoloLens augmented reality headset allows video — which can be streamed over the Internet — to be viewed from any angle, combining the real world with computer-generated imagery. Whereas a digital object can be rendered in 3D and easily shown from any angle, live action isn’t so accommodating. To that end, the Silicon Valley company just came out with a document giving specific directions on how to capture and handle live action footage for use with its AR headset.

Continue reading Microsoft Details How to Shoot for its HoloLens AR Headset

Oculus Story Studio premiered “Henry,” its second virtual reality movie, at an event in Beverly Hills yesterday. The San Francisco-based company is attempting to define the parameters of VR content by making short movies. The studio’s first movie, “Lost,” which was shown at the Sundance Film Festival, focused on immersing the viewer in an environment. “Henry,” however, focuses on creating a character — a hedgehog with a problem — and figuring out how to use that character’s presence in virtual reality. Continue reading VR Storytelling: Oculus Story Studio Debuts Animated Short

Young Hollywood, a company best known for producing celebrity interviews, recently launched a new linear TV network available exclusively as an Apple TV channel. The programmed network will be scheduled and operated much like a traditional television network. Young Hollywood has partnered with Subway, and plans to run Subway-branded content prior to each program. The company believes a programmed network on Apple TV is the best way to address the viewership trends of younger audiences. Continue reading Young Hollywood Targeting Millennials with Apple TV Channel

Facebook will exclusively premiere three animated movies from Shorts International’s Shorts HD TV channel. The shorts will run, one week each, for free during July. Since Shorts HD could have turned to a variety of distribution platforms — including YouTube or its own website — the move may be either a vote of confidence, or a toe in the water, for Facebook’s new focus on video. The Shorts videos, however, will not be part of Facebook’s new Suggested Videos feature, which shares revenue with creators, in a move to attract better video content and more ads. Continue reading Shorts HD to Premiere Three Animated Movies on Facebook

In Part 2 of our E3 overview, we look at the featured products and emergence of virtual reality. E3 operates with a familiar orchestration: Press events, lavish floor displays and private parties with big name bands. The Who, for instance, entertained guests of Electronic Arts. The layout of the exhibit floor gathers the platform players — Microsoft, Sony and Nintendo — in the Convention Center’s West Hall and fills the South Hall with the major game developers. In a sign of where VR leader Oculus fits into the spectrum, its booth anchored a prominent corner of the platform-centric West Hall. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 2)

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Justin Lin, who directed four films from the “Fast and Furious” franchise, has been collaborating with Google on a mobile movie project. “Help,” Lin’s five-minute short intended for mobile phones, is being released at the Google I/O developer conference this week. The film tells the story of an alien attack on Los Angeles. It is distributed via a mobile app that enables viewers to explore multiple angles by moving the phone around. Google also recently teamed with animation legend Glen Keane on three animated shorts. Continue reading Google Teams with Director to Create Mobile Spherical Videos

Facebook is looking to integrate mobile games into its Messenger app and business-to-consumer chats into WhatsApp. Both of these initiatives have the potential to generate new revenue for the social network. Game developers would potentially pay big bucks to make their games such an integral part of the Facebook experience. The gaming integration is already in the works, while the WhatsApp move may be introduced later. Facebook is talking with game developers to add new play options to Facebook Messenger. Continue reading Facebook Eyes New Ways to Earn Revenue from Messaging

Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Croatian company MashMe has developed new software that allows users to create animated scenes and avatars of themselves using only a webcam. MashMe tracks even the most minute details of a person’s facial expressions and gestures to create animated avatars that can be used with services like Google Hangouts, Twitch and Skype. The company recently launched a Kickstarter campaign with a goal of raising $50,000, promising its contributors access to one of the two final software packages it plans to offer.  Continue reading MashMe Enables You to Create Animated Avatars in Real Time

Speaking at ETC’s Media Management in the Cloud conference at NAB, Lincoln Wallen, CTO of DreamWorks Animation, described how “Cloud 2.0” gives digital graphics and animation artists extraordinary new creative freedom and power. Wallen described how this vision has already been realized in DreamWorks’ CGI movie development using in-house animation software Apollo (publicly unveiled in May 2014). The Cloud 2.0 wave Wallen champions focuses on using the cloud as an agile supercomputing resource with on-demand “Compute as a Service” scalability. Continue reading DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

Verizon announced its plans to rollout Internet TV channels featuring original content from teen-centric AwesomenessTV, the YouTube network owned by DreamWorks Animation. The companies announced yesterday that scripted and unscripted series will be geared toward teens and millennials. The multi-year deal will also include a DreamWorksTV channel that features live action and animated short-form content based on popular DreamWorks’ characters. The ATV network currently has 112 million subscribers on YouTube. Continue reading Verizon and AwesomenessTV Announce New Streaming Service

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical

TiVo Research & Analytics has released its first “TiVo State of TV Report,” which provides insights into television viewing habits, advertising and commercial retention rates, and the top streamed and time-shifted programs. The team analyzed viewing data from multiple datasets, including TiVo and non-TiVo households, from July to September. The results point to a significant increase in time-shifted viewing and binge watching, while sports programming and primetime animation led the charge for live viewing. Continue reading Viewers Turn to Time-Shifting, Except for Sports and Animation