By
Phil LelyveldApril 11, 2019
Overcoming the uncanny valley of emotion is the major challenge of AI when creating a virtual human, according to Armando Kirwin, co-founder of Artie. He spoke at the NAB panel titled “AI in Media and Entertainment: Driving the Future, New Content Formats – Immersive.” HP’s Joanna Popper moderated the panel that also included Digital Domain’s John Canning, Lillian Diaz-Przybyl from Butcher Bird Studios, and Baobab Studios’ Kane Lee. The panel discussion ranged from synthetic characters and evolving views on acceptable versus realistic behavior, to what happens when your smart speaker becomes a virtual character. Continue reading Industry Panel on Latest AI Trends in Media & Entertainment
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Debra KaufmanMarch 19, 2019
The 2018 CG animated movie “Ralph Breaks the Internet” raked in more than $500 million in box office revenues last year and, this year, visitors to The VOID in the Venetian Hotel in Las Vegas will be able to have the immersive “Ralph Breaks VR” experience. Located in the Grand Canal Shoppes, the experience — from Disney and Lucasfilm’s ILMxLAB in partnership with The VOID, allows four players to enjoy features not possible in a home VR experience. “Ralph Breaks VR” is available in eight locations including Las Vegas. Continue reading Disney, ILMxLAB and The VOID Introduce ‘Ralph Breaks VR’
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ETCentricNovember 15, 2018
The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology
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ETCentricNovember 12, 2018
The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology
By
Debra KaufmanNovember 8, 2018
Netflix released its four-year plan to produce a variety of animated series and feature films. The company usually withholds information about upcoming projects until just prior to release, but animation typically involves a long lead-time. As a result, Netflix is publicizing its family-oriented programming in advance, similar to Disney, Pixar and DreamWorks. Netflix also revealed that 60 percent of its users watch family-friendly fare every month and that the new content is intended to appeal to “the tastes of every member of the family.” Continue reading Netflix Unveils Ambitious Slate of Animated Features, Series
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Debra KaufmanOctober 31, 2018
Electronic Arts unveiled Project Atlas, its “cloud-native gaming” technology, via a Medium blog post by chief technology officer Ken Moss. Although he did not say when it would be fully deployed and functional, Moss described Project Atlas as designed to “harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.” The game engine combines rendering, game logic, physics, animation, audio, and more. Continue reading EA Announces New AI-Powered, Cloud-Native Gaming Tech
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Debra KaufmanOctober 25, 2018
At this week’s Unite LA event, Unity Technologies debuted CineCast, an AI-powered camera system that is intended to change how people stream, watch and interact with games and eSports. CineCast, which will enter beta in 2019, lets them create and view different camera angles. Unity introduced this technology to offer a better viewing experience for watching games such as “Overwatch.” Although the Overwatch League created similar tools, they don’t reach everyone, and Unity hopes to attract more viewers to the games. Continue reading Unity’s AI-Enabled CineCast Allows Dynamic Game Viewing
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Debra KaufmanOctober 12, 2018
By the end of 2019, AT&T is slated to introduce a digital video service featuring WarnerMedia films and TV shows. That will include such blockbusters as “Wonder Woman” and the Harry Potter franchise as well as HBO’s “Game of Thrones.” The deal comes on the heels of AT&T’s purchase of Time Warner in June for $85.4 billion. The company made it clear then that the main motivation for the acquisition was to launch a streaming video service. So far, no details have been revealed on the service’s name, price or date that it will be launched. Continue reading AT&T to Launch WarnerMedia Streaming Service Next Year
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Rob ScottOctober 3, 2018
Netflix, famous for disrupting the traditional TV model by delivering all episodes of a new TV season at once, is readying experimentation with interactive TV. The company is reportedly developing a series of specials that will allow viewers of the streaming service to select the next storyline of a movie or television episode. According to people with knowledge of the plans, the new feature will be introduced later this year when viewers can select storylines for an upcoming episode of Emmy-winning sci-fi series “Black Mirror,” a show noted for its examination of tech and its social implications. Continue reading Netflix to Offer Interactive Feature, Starting with ‘Black Mirror’
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Debra KaufmanSeptember 24, 2018
Rokoko made its library of professionally produced digital motion capture assets available for purchase in the Unity Asset Store. Its SmartSuit Pro captures an actor’s movements, turning them into data that can be used to animate characters in games and movies. Unity Technologies, which makes the Unity game engine, offers pre-made assets to game developers who are looking to avoid the hefty price of professional motion capture. Assets in The Motion Library are available for as little as $1 and a $10 monthly subscription. Continue reading Rokoko Offers Up Motion-Capture Library in Unity Asset Store
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Debra KaufmanSeptember 21, 2018
Magic Leap says its newly released Magic Leap One Creator Edition mixed reality glasses are “like living in the future ahead of everyone else.” Journalists got a sneak peek of the mixed reality “Angry Birds” on the Magic Leap goggles. On October 9-10 at the first L.E.A.P. developers conference in Los Angeles, the company will show off more apps and more of the interface. One reviewer added that the company is “taking a leap of faith” that the applications will be compelling enough to convince many users to shell out $2,295. Continue reading ‘Angry Birds FPS’ Offers New Experience for Magic Leap One
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Debra KaufmanAugust 28, 2018
Twitch and The Pokémon Company International are joining forces to offer “Pokémon: The Series,” featuring 16 movies and 19 television seasons comprised of 932 episodes. Twitch plans to livestream the marathons — the longest program-related viewing event it has ever streamed — in several blocks, beginning August 27 and running into 2019. The two companies first partnered on the “Twitch Plays Pokémon” social experiment in 2014. The marathons will help market the Nintendo “Pokémon” games slated to debut this fall. Continue reading Twitch, Pokémon Company Team Up for Movie/TV Marathons
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Debra KaufmanAugust 22, 2018
At SIGGRAPH 2018, Nvidia debuted its new Turing architecture featuring ray tracing, a kind of rendering, for professional and consumer graphics cards. Considered the Holy Grail by many industry pros, ray tracing works by modeling light in real time as it intersects with objects. Ray tracing is ideal for creating photorealistic lighting and VFX. Up until now, ray tracing has not been possible to do because it requires an immense amount of expensive computing power, but Nvidia’s professional Turing card costs $10,000. Continue reading Nvidia Ray-Tracing Technology a Quantum Leap in Rendering
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Debra KaufmanJuly 19, 2018
Thousands of film and TV titles from every decade require restoration, but the money isn’t there to fund much of it, and current restoration jobs are more likely to take place in China or Poland than Los Angeles. That was revealed at an event co-produced by SMPTE and the Visual Effects Society (VES) at the Academy’s Linwood Dunn Theater. Restoration executives and practitioners from the major studios gathered to discuss the technological, artistic and business challenges of bringing classic film and TV titles back to life. Continue reading Film/TV Restoration Costs Lead to Outsourcing, Say Experts
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Debra KaufmanJune 25, 2018
Several AR/VR entrepreneurs — ARwall chief executive Rene Amador, VNTANA chief marketing officer Natascha French, Fulldome.pro chief operating officer Stephen Powers, Flipside chief executive Lesley Klassen, and Talespin chief executive Kyle Jackson — gathered at a LAVA (Los Angeles Venture Association) panel discussion led by Interactive TV Alliance chief executive Allison Dollar. They described their companies’ use cases, defined “immersive entertainment,” and outlined the challenges in growing their businesses. Continue reading Innovators Discuss Immersive Entertainment at LAVA Event