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Debra KaufmanFebruary 7, 2017
Media player Plex, joining many device manufacturers, has added Alexa voice control for its first foray into home automation. Now, via the company’s Plex Skill for Alexa, the user can ask for favorite content, even music, from her Plex media library without a remote control. But Alexa for Plex isn’t as simple as it is for Spotify or Pandora, which rely on the Alexa mobile app. Instead, users have to enable Remote Access for their media server in the software’s setting, to turn requests into API calls in Plex’s cloud services. Continue reading Plex Integrates Alexa Voice Control with Popular Media Player
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Debra KaufmanFebruary 3, 2017
Slack Technologies, launched in 2014, just introduced a new version of its workplace-centric messaging app, with the goal of gaining large corporate contracts. The new Slack Enterprise Grid is built to handle the group messaging needs of very large companies, with thousands or more employees, and includes security tools and regulatory compliance required for such companies’ IT departments to sign off. The original group messaging app is already in play at a few big companies, including Electronic Arts and Samsung Electronics. Continue reading Slack’s Workplace Messaging App Targets Large Companies
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Debra KaufmanJanuary 31, 2017
Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK
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ETCentricJanuary 18, 2017
YouTube has rolled out a beta of Super Chat, its new feature that helps creators generate revenue while connecting with fans during live streams. According to TechCrunch, “The addition is reminiscent of streaming site Twitch’s Cheering feature, which allow viewers to pay real money in order to have their messages stand out in the chat stream through the use of emotes (animated icons.) In YouTube’s case, fans instead are able to highlight their message in a bright color, and have their comment pinned on the stream.” YouTube explains that Super Chats will stay pinned to the chat for up to five hours. Continue reading YouTube Creators Can Now Earn Money During Live Streams
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Phil LelyveldJanuary 6, 2017
Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content
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ETCentricDecember 14, 2016
Google unveiled Android Things yesterday, currently available as a developer preview. The comprehensive IoT platform was designed to help developers build smart devices to work with Android APIs and Google services. According to TechCrunch, the platform “combines Google’s earlier efforts around Brillo with its Android developer tools like Android Studio, the Android SDK, Google Play Services and Google’s cloud computing services.” A future developer preview will include “support for Weave, Google’s IoT communications platform that (together with Brillo) makes up Google’s answer to Apple’s HomeKit.” Continue reading Android Things: Google Rolls Out IoT Platform for Developers
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Debra KaufmanDecember 14, 2016
Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic
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Debra KaufmanOctober 24, 2016
Facebook is debuting Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies to verified Pages, with the goal of expanding these features to all Pages in the next weeks and eventually to developers of third-party Live API tools. With this new move, creators will be able to create a link a week in advance, which should spur bigger audiences for Live streams. Elsewhere, Facebook is introducing a new feature on Messenger that suggests “conversation topics” for friends. Continue reading Facebook Debuts Live Video Scheduling, Conversation Topics
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Debra KaufmanOctober 17, 2016
Twitter is unveiling Periscope Producer, a new feature that gives video creators a URL that they can stream to from professional gear, including cameras, editing systems, satellite trucks, VR headsets, drones, games, desktop streaming software and, eventually, 360 cameras. With its new capabilities, Periscope Producer, currently an iOS app, directly competes with Facebook’s Live API, which newsrooms, Web celebrities and others have been using to livestream content to mobile and Internet audiences. Continue reading Twitter Rolls Out Periscope Producer, Takes On Facebook Live
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ETCentricOctober 17, 2016
WebVR development, VR content, 3D audio, user interfaces, codecs, file formats and standardization will be among the many topics addressed at this week’s W3C Workshop on Web & Virtual Reality (October 19-20) in San Jose, California. The goal “will be to establish the overall roadmap to standardization to make the Web a robust platform for Virtual Reality,” explains organizer Dominique Hazaël-Massieux. Through presentations and breakout sessions, the workshop plans “to bring together practitioners of Web and Virtual Reality technologies to make the Open Web Platform a better delivery mechanism for VR experiences,” notes the event page. Continue reading W3C to Host Workshop This Week on Web and Virtual Reality
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Rob ScottSeptember 13, 2016
Twitter has introduced an app that enables Amazon’s voice assistant Alexa to read users’ Twitter timelines and topics currently trending on the social network. The new app is called Twitter Reader and it connects to Amazon Echo smart speakers and other Alexa-ready devices. Twitter Reader will recite individuals’ main timelines in addition to trending topics based on location. Users can ask for tweets that correspond to specific trends — or even ask if they have recently been mentioned on Twitter or if any of their tweets have been retweeted. Continue reading Twitter Launches App That Allows Alexa to Read Your Tweets
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Debra KaufmanJuly 21, 2016
Microsoft introduced Stream, a service that will allow businesses the ability to share internal video easily and securely. Now available as a free preview, Stream offers the same easy-to-use, flexible tools as YouTube, but with security tools for enterprise content. Office 365 already has a Video tool, and Microsoft’s idea is to eventually and seamlessly merge the two services. Unlike Office 365, Stream will make use of tools — including likes, comments, and recommendations — found in consumer platforms such as Vimeo and YouTube. Continue reading Microsoft Stream Offers Familiar Video Tools for Businesses
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Debra KaufmanJuly 5, 2016
Google has been a significant player in defining and deploying what’s called WebVR, which enables VR websites to provide content directly to virtual reality headsets via standard capabilities. But Google has a much broader vision: it would like users to be able to access all websites in VR including those not created with virtual reality in mind. Currently, a user would have to take the VR headset off and on as she jumped from site to site. Google thinks it’s a better idea to let the user remain in an entirely VR environment. Continue reading Google Debuts Features to Enable Browsing the Internet in VR
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Rob ScottJune 30, 2016
Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs
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Debra KaufmanJune 17, 2016
Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers