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Twitter Ads Service Now Available for All U.S. Businesses

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May 1, 2013

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Sources Indicate Twitter is Ready to Launch Advertising API

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February 1, 2013

Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API

API Marketplace: Cabana Exchange Helps Make Feature-Rich Web Apps

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October 21, 2011
  • DIY HTML5 mobile apps anyone? Take a look at the video on ReadWriteWeb to see how quickly it can be done using Cabana.
  • LinkedIn CEO Reid Hoffman, speaking at the Web 2.0 Summit, suggested that the next stage of the Web will involve creating apps and mobile UIs on top of our existing collective data.
  • “Some people believe that a big part of that could come in the form of technology platforms that anyone can use to create those apps and UIs,” reports ReadWriteWeb.
  • Mobile Web app creation platform Cabana now offers the Cabana Exchange API marketplace for app builders to add third party data and functionality.
  • The post cites partners such as SimpleGeo for location data, and API service Mashery whose exchange will include APIs from Klout for social rankings, Qwerly for profile discovery, FanFeeder for sports statistics, Rotten Tomatoes for movie ratings, and WhitePages.com for contact info.

Apple iOS Facial Recognition Could Change Mobile Interaction

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July 29, 2011
  • Reports are circulating this week that Apple will reportedly release facial recognition capabilities for iOS 5 as an open API for developers.
  • The technology was made available as a result of Apple purchasing Swedish facial recognition algorithm specialist Polar Rose in 2010.
  • Polar Rose is the developer behind Recognizr, which Digital Trends describes as “a social media linking app co-developed with TAT that recognizes users and displays their network profiles on-screen.”
  • The iOS API can determine where a user’s mouth and eyes are located, and can process images for face detection, which introduces new possibilities for Faces and iPhoto. Since it is an open API, we should expect that third party developers will create more advanced facial recognition applications.
  • GigaOM reports: “It’s not something Apple is advertising about with the software update yet, but as it develops, it could become one of the most significant additions ever introduced to Apple’s mobile operating system.”

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