VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Continue reading VB Insight Study Says Video Is Key to App Store Optimization

Apple is debuting a standalone video app called Apple Clips that allows users to shoot, edit and share video clips for mobile phones. Apple Clips, for iOS 10.3 or higher, features real-time captioning and facial recognition as well as giant emoji, cartoon filters and lively title screens — and the end results can be distributed to iMessage contacts. Automatic captioning, dubbed Live Titles, allows the user to choose a font and style; after hitting record, the app transcribes speech to text. But less ideal features mar the app, say critics. Continue reading Apple Clips Launches: Cool Features, But Not Always Intuitive

The Android and iOS app stores have been dominant in gaming, but the advent of HTML5 may change that up. Developers will be able to create instant games, which they hope will grab the attention of more consumers. Games based on HTML5, which run in a browser and don’t require a download, are already being built into social media platforms and messaging systems. Instant game advocates argue that apps can be hard to find, require heavy advertising, and have to be downloaded and installed in order to play. Continue reading HTML5 Instant Games Threaten to Disrupt the App Store Model

After three consecutive quarters of falling revenue, Apple is now experiencing strong demand for its iPhone 7, with a record number of iPhone shipments for the quarter ending December 2016. Despite that good news, the iPhone 7 failed to deliver the double-digit increase in sales that previous new iPhone models typically did in the first quarter after their debut. The iPhones, accounting for two-thirds of the company’s sales, pushed revenue up 3 percent to a record $78.4 billion. Apple’s service business is also booming. Continue reading Apple Notes iPhone Sales Increase, Looks to Expand Services

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue

Launched less than four years ago, Google Play has become much more than the official Android app store, establishing itself as a top retailer in home entertainment. Users treat it like a digital media store, where they can buy movies or TV shows digitally — often sooner than they can on Netflix or other streaming services. Google is now selling movies in 117 countries. Next, Play Movies & TV will be offering 4K for over 125 movies in its collection, for sale via Web or mobile. Continue reading Google Play Sells Movies in 117 Countries, Launches 4K Titles

Apple is halving the amount it charges streaming services to sell video on its App Store, in response to widespread discontent among content partners. Earlier, Apple tried unsuccessfully to create its own live TV service, but instead released an app that relies on programs from streaming services including HBO, Hulu and Showtime. Apple is now cutting its share from 30 percent to 15 percent. Some non-video apps will also dip to 15 percent after the customer has been a subscriber for a year. Continue reading Apple Cuts Fees Charged to Streaming Services in App Store

The recording industry is concerned about a burgeoning trend: stream-ripping. Numerous mobile apps and sites now allow users to download MP3 files from songs on YouTube, thus circumventing both advertising and paid streaming services such as Spotify and Apple Music. The music industry has had reasonable success in fighting the kind of peer-to-peer file sharing that hurt CD sales, but this new kind of piracy is proving much harder to combat because it sources legitimate streaming services. Continue reading Stream-Ripping, the New Music Piracy, Becoming Problematic

Twitter has introduced an app that enables Amazon’s voice assistant Alexa to read users’ Twitter timelines and topics currently trending on the social network. The new app is called Twitter Reader and it connects to Amazon Echo smart speakers and other Alexa-ready devices. Twitter Reader will recite individuals’ main timelines in addition to trending topics based on location. Users can ask for tweets that correspond to specific trends — or even ask if they have recently been mentioned on Twitter or if any of their tweets have been retweeted. Continue reading Twitter Launches App That Allows Alexa to Read Your Tweets

At the Apple iPhone 7 launch, Niantic Labs chief executive John Hanke announced that “Pokémon Go” — which has been downloaded 500 million times worldwide — is coming to the Apple Watch. Following the announcement Nintendo shares skyrocketed 20 percent; since that and the debut of “Super Mario Run” (coming to iOS this year), the company’s shares have risen more than 65 percent in the past few months. With the new Pokémon app, the company has improved its safety: players can simply walk without having to constantly look for what Pokémon are nearby. Continue reading Nintendo Bringing its Popular Games to Apple Mobile Devices

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

YouTube Kids, a standalone app that launched a year-and-a-half ago, has been a big success, with more than 10 billion video views annually and a position as one of the top five kid apps in the iOS and Android app stores. But although YouTube has vetted the content to be kid-appropriate, not so the advertising, which ranges from product placement to pitches for junk food. Last year, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood asked the Federal Trade Commission twice to investigate. Continue reading YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

Redbox has begun to test its new streaming service, Redbox Digital, on a trial basis. In preparation for the current tests, Redbox issued a Redbox Digital iPad app on the App Store, and updated its terms of service on its website. There, the company details common usage restrictions, including territories, for the digital services. Redbox has not yet gone public with the catalog or fee structure for Redbox Digital, but streaming rentals will likely cost more than the current fee of $1.50 for physical disc rentals. Continue reading Redbox Beta Tests its New Streaming Service Redbox Digital

For 13 years, San Francisco-based Linden Lab has been presiding over Second Life. Now, the company is about to create a virtual reality network, dubbed Project Sansar, to provide an environment for individuals and businesses to experiment in VR. Sansar has been constructed to be incredibly scalable and immense, which could be either exciting or daunting to potential users. Linden Lab hopes it’s the former, and that people will use Sansar to build innovative VR worlds for problem-solving and social interaction. Continue reading Second Life Creators to Launch Virtual Reality Project Sansar

Tumblr and YouTube just introduced their live-streaming offerings, joining Twitter’s Periscope and Facebook Live in that booming space. Another less known entrant is also waiting in the wings: Shanghai-based social network Musical.ly just went live in the iTunes app store with Live.ly, its spinoff live-streaming app. What makes it interesting is that Musical.ly built a global audience of 100 million (mostly teenagers) in less than a year, and its avid fan base has latched onto Live.ly. Continue reading Musical.ly a Dark Horse in Race for Live-Streaming Dominance