By
Paula ParisiOctober 21, 2024
Apple is giving bands the opportunity to turn their concert repertoires into Apple Music playlists with the Set List feature, which lets fans savor the live concert experience. Powered by Bandsintown, Set List enables artists to turn the songs from a single show, residency or tour into a playlist that in addition to being shared on Apple Music can be displayed on music app Shazam (Artist and Concert pages). Once a Set List is published, artists can use the Promote feature from the web or the Artists app on iOS to share the playlist with fans on social media. Continue reading Apple Helps Bands Promote Live Performances with ‘Set Lists’
By
Paula ParisiOctober 16, 2024
Acting in advance of a California law that goes into effect on January 1, cloud gaming platform Steam has begun posting a notice that its customers are purchasing a license, not a product. The language that appears in the Steam shopping cart now includes the advisory that “purchase of a digital product grants a license for the product on Steam.” Signed into law last month, California’s AB 2426 is categorized a consumer protection law against false advertising for digital goods. Specifically, it requires online sellers provide a “conspicuous” advisory that licenses are limited in duration and can be revoked. Continue reading Steam Preemptively Adds License-Only Terms to Online Store
By
Paula ParisiOctober 15, 2024
Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week
By
Paula ParisiOctober 14, 2024
California-based Ticketmaster, part of Live Nation Entertainment, is the first company to enable new iOS 18 Apple Wallet event features that offer venue maps, parking details, recommended playlists from Apple Music, local weather and links to purchase merchandise, as well as location sharing to help find friends on arrival to live events. Venues and teams can also customize the Ticketmaster experience with links to their app or website so fans can get information about their events from Apple Wallet tickets. The app debuts with the Los Angeles Football Club home game at BMO Stadium on October 19. Continue reading Ticketmaster Debuts Apple Wallet iOS 18 Features for Events
By
Paula ParisiOctober 10, 2024
Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI
By
Paula ParisiOctober 10, 2024
Databricks Apps is a new platform designed to make building internal data and AI applications something that can be done in a few clicks. Available now in public preview on AWS and Azure, the template-based system lets users weave data and frameworks of choice into full-featured apps that can run in the Databricks environment. The company says the system can code and deploy a secure data app with AI integration in five minutes. “Ideal use cases include data visualization, AI applications, self-service analytics and data quality monitoring,” according to the San Francisco-based company. Continue reading Databricks Previews Toolkit for Internal Data, AI App Creation
By
Paula ParisiOctober 9, 2024
Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+
By
Paula ParisiOctober 7, 2024
Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes
By
Paula ParisiOctober 4, 2024
Intel has released the second iteration of AI Playground, an app it debuted this summer as “a user-friendly AI starter app” designed to simplify artificial intelligence on Intel AI PCs. This latest version works with the new line of Intel Core Ultra 200V series processors, designed for AI under the codename Lunar Lake. The idea is to help those using Intel PCs get comfortable using AI functionality without any special account, or even an Internet connection. Intel also launched two new artificial intelligence chips, the Xeon 6 CPU and Gaudi 3 AI accelerator. Continue reading Intel Updates AI Playground App and Launches New AI Chips
By
Paula ParisiOctober 4, 2024
Microsoft announced that its Copilot AI assistant has received a major overhaul, gaining voice and vision capabilities. Copilot also now has a virtual news reader mode to present headlines, as well as the ability to see what you see and to interact in a more conversational manner. Before a general release, these tools will be trialed among a subset of Copilot Pro users “to gather feedback” and make them “better and safer.” Microsoft AI Executive VP and CEO Mustafa Suleyman says the changes herald “a calmer, more helpful and supportive era of technology, quite unlike anything we’ve seen before.” Continue reading Microsoft’s Copilot AI Assistant Update Adds Voice and Vision
By
Paula ParisiOctober 3, 2024
Reuters and CNN are among the global news services that will be charging those who want access to their digital content beyond a free quota. Reuters plans to add $1 per week pricing in the U.S., Canada and parts of Europe in the weeks ahead, while CNN is beginning to ask visitors for $4 a month or $30 per year. Vox Media’s popular tech publication The Verge is also said to be considering subscription fees. The outlets are pursuing digital monetization strategies as ad-supported models are increasingly challenging for those who aren’t Google, Meta or Amazon. Continue reading CNN, Reuters Roll Out Consumer Subscriptions and Paywalls
By
Paula ParisiOctober 2, 2024
Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini
By
Paula ParisiOctober 2, 2024
TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize
By
Paula ParisiSeptember 27, 2024
California’s “click to cancel” bill has become law, making it easier for consumers to cancel subscriptions. Companies that offer online or in-app sign-ups will now have to make canceling or unsubscribing available online or in-app as well. Assembly Bill 2863 was signed into law this week by Governor Gavin Newsom, though companies have until the middle of next year to comply. Consumers have long complained about companies making it easy to sign up but difficult to cancel services. This law ensures consumers can easily exit from services “without being trapped by confusing processes or hidden fees.” Continue reading California Enacts Laws for Sub Canceling, Digital Downloads
By
Paula ParisiSeptember 24, 2024
After previewing its Windows App unified gateway last year, Microsoft is now rolling it out wide. This means accessing the Windows operating system from mobile devices is intended to increase productivity via a cloud-based workflow. The Windows App is now generally available on Windows, macOS, iOS, iPadOS, and via web browser, and in public preview for Android. Microsoft couches the app as a secure way “to connect to Windows across Windows 365, Azure Virtual Desktop, Remote Desktop, Remote Desktop Services, Microsoft Dev Box, and more.” Continue reading Microsoft Offers Mobile Windows App for Android and Apple