According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

Microsoft’s latest messaging tech, Skype TX, integrates high-quality Skype calls into broadcasting. The new product, which bypasses ads and notifications, is studio-grade software that offers improved video and audio quality. It features HD-SDI video output and input, balanced audio output and input, auto aspect ratio conversion, support for multiple calls and API integration. Microsoft envisions TV shows, news programs and live events using Skype TX to connect with people outside of the studio. Continue reading Microsoft Announces Studio-Grade Skype TX for Broadcasters

The access to millions of songs on Spotify, Pandora and other online music streaming services has music fans feeling overwhelmed. Some fans are now turning to professional music curators to help them identify the best songs for their specific mood. Professional playlist makers typically do not compile mixes based on broad genres or decades, but instead, they create mixes for specific occasions or emotional states, such as a family road trip or a sad break-up. Continue reading Pro Music Curators Create Specialized Playlists for Listeners

While developers consider a number of industries for which Google Glass may have useful applications, some are considering the headset’s potential use in the news business. Professor Robert Hernandez of USC’s Annenberg School for Communication and Journalism is offering a course this fall on Glass Journalism. “The class will consist of teams (Journalist, Designer, Developer) working together to research and develop different types of news apps designed specifically for the Glass platform,” reads a Tumblr post about the course. Continue reading USC Planning to Offer Journalism Course Using Google Glass

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

Twitter profiles will receive a significant design overhaul in the coming weeks. Profile pages will include a large horizontal cover photo and a prominent profile picture, which are unmistakably similar to the look of Facebook profiles. The most popular tweets will also appear larger in the timeline and users can now pin a favorite tweet to the top of their page. Visitors to profiles will be able to filter timelines to include only tweets with photos, videos or replies. Continue reading New Twitter Redesign Emulates Facebook for Mainstream Appeal

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

The recently released FireChat mobile app stands out from competitors as the only messaging app that can be used without cell phone reception. FireChat makes use of Apple’s multipeer connectivity introduced in iOS 7, which enables phones to connect with each other directly via Bluetooth or Wi-Fi. FireChat users within 100 feet of one another can exchange messages without sending data through a cellular provider. A future of similar apps not reliant upon the Internet could open new possibilities and address privacy concerns. Continue reading New Software Lets Chat Apps Connect Phones Without Internet

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

According to documents obtained by The Verge, Google is getting ready to launch Android TV, which is expected to be very different than the failed Google TV. Rather than turning your television into a bigger version of your smartphone, Android TV will be a new entertainment interface similar to set-top boxes such as Apple TV, Roku and Amazon Fire TV. Major video app providers are reportedly already building for the platform, which is expected to support voice input, notifications and optional game controllers. Continue reading STB News: Google Getting Closer to Unveiling its Android TV

TiVo co-founders Jim Barton and Mike Ramsay announced the launch of Qplay a little over a month ago. The service allows users to create personalized video streams called “Q’s” from various sources. Since the announcement, the app, service and TV adapter have only been available as an Early Adopter bundle for $49. Starting this week, the Qplay app is available for free for everyone (not including the TV adapter). The service has added video content from Reddit, College Humor, Funny or Die, The New York Times and Vanity Fair.  Continue reading TiVo Co-Founders Launch Qplay Web Video App and Service

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Wireless audio company Sonos has launched a redesign that will provide users with a universal search, essentially enabling them to play any song in the world. The innovation can pull songs from a user’s MP3 collection and from over two dozen streaming music services including Pandora, Spotify, and Beats Music, and play the music throughout multiple rooms. For the past decade Sonos has been making wireless multiroom audio systems, but previously they only functioned with Sonos software. Continue reading Sonos Search Engine Can Play Any Song in Multiple Rooms