Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

Major League Baseball is launching a new initiative involving customized features for its At the Ballpark app that will make attending games a more interactive experience for sports fans. The app will use Apple’s iBeacon indoor mapping, a new feature of the company’s recently released iOS 7, for a customized stadium experience. Apple’s mapping tool addresses the limitations of using GPS indoors. MLB and Apple have been working on the project since February. Continue reading Apple and MLB Team Up for Interactive Ballpark Experience

Amazon is launching an offline viewing feature for its Prime Instant Video service on the new line of Kindle devices. The move is an attempt to catch up to Netflix and make the Amazon offering distinct from other subscription video services. Google is planning its own offline video feature for YouTube mobile apps as well. It remains to be seen if offline viewing will be a desired feature in the long term, but Amazon is the first to offer such an option. Continue reading Amazon Launches Offline Viewing of Videos on New Kindles

Since Larry Page became CEO of Google, the company has been more focused on the elements of design and cohesiveness. Google has been pursuing aesthetic appeal in a way that may allow it to rival Apple, and although the process is gradual, Google products are beginning to show that the company has raised its standards. The change is obvious when examining Google’s mobile apps, its Chromebook Pixel laptop and Google Glass. Continue reading Google Products Reflect a Renewed Spirit of Superior Design

The National Football League and Twitter are partnering to deliver football highlights and related content through the social media service. Content will include in-game highlights from the NFL Network on Thursdays and clips from games after they’ve aired on CBS and Fox. The NFL will offer news, analysis and fantasy football advice. The move is part of Twitter’s Amplify program that allows TV content owners to integrate programming in Twitter feeds. The revenue from embedded ads will be shared by the companies. Continue reading Social TV: NFL Highlights Coming to a Twitter Feed Near You

It may seem an unlikely source for managing home automation or the next step forward for the Internet of Things, but Staples will launch its $100 Staples Connect hub in November. The Internet-connected hub by Linksys centralizes control of smart home appliances and other devices with the help of a single controller app. Staples hopes its approach will help curb the need for multiple proprietary apps that are common with smart home devices currently on the market. Continue reading Staples Connect Offers Universal Hub to Connect Your Home

Netflix has launched a new website called Spoiler Foiler that enables users to read their Twitter feeds without running the risk of seeing spoilers related to AMC’s award-winning series “Breaking Bad.” For example, fans who access Twitter on Monday morning, but missed the show the night before, can now rest easy. Through an automatic filter, tweets that contain potential spoilers appear blacked out, providing users with the option to read them or not. Continue reading Spoiler Foiler Blocks Unwanted Tweets About “Breaking Bad”

At this week’s Advertising Week conference in New York, Nielsen is expected to announce that it will start incorporating viewership on mobile devices into its TV ratings system in the fall of 2014. The move is in response to changing viewership trends in addition to networks and industry analysts that have been critical of the company’s slow adoption of new technologies. Nielsen’s ratings data helps determine how advertisers spend about $66 billion each year. Continue reading Nielsen to Include Tablets and Phones in TV Viewership Data

Amazon released an update to its Instant Video app for iOS last week that includes AirPlay support. Users can now stream unlimited movies and TV shows from Amazon’s service to Apple TV. Amazon’s library currently features more than 40,000 streaming videos, and over 140,000 titles for rent or purchase. In related news, Apple released an update on Friday to Apple TV that includes iTunes Radio and AirPlay streaming of content from iCloud rather than directly from iOS devices. Continue reading Amazon Updates Instant Video App for iOS to Support AirPlay

YouTube this week announced a new feature that will soon allow its users to watch video content offline. Starting in November, Google’s YouTube mobile apps will enable users to download content for offline viewing within a 48-hour period following the downloads. While the new feature may be a win for video fans when they are not online, some industry execs speculate that the move will not have much of an impact on total viewing numbers or advertising dollars. Continue reading YouTube Mobile Apps Will Soon Add Offline Viewing Feature

San Francisco-based startup Occipital, creator of the 360 Panorama app and RedLaser barcode-scanning app acquired by eBay, is developing a 3D scanning accessory for iPads called the Structure Sensor. Inspired by the sensor technology of Microsoft’s Kinect, CEO Jeff Powers decided to change the direction of Occipital to develop a new scanning tool. The result is the Structure Sensor, which earned the company more than $250,000 in a single day through its Kickstarter campaign. Continue reading Turn Your iPad into a 3D Scanner with New Structure Sensor

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Google announced it has acquired Bump, the popular mobile app that enables users to share contact info, images, videos and files by simply “bumping” mobile devices into each other. While neither company revealed specifics of the deal, a source close to the transaction told AllThingsD that Google paid between $30 and $60 million. The news comes as Apple releases its iOS 7 today, which includes a similar technology called AirDrop, a new means of wirelessly sharing files with other nearby Apple device users. Continue reading Google Acquires Mobile Startup Bump as Apple Unveils AirDrop

Twitter’s longtime hallmark has been its simplicity, and almost all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, has come from three basic advertising formats. While this simplicity has generated profit, it might put Twitter at a disadvantage, especially in relationship to other social sites such as Facebook that collect more information about individual users in order to sell advertising. Continue reading Twitter’s Ad Simplicity May Be a Weakness, Despite Revenue

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air