Instagram, an iPhone-only photo app, has become a darling of the fashion world.
Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
“The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
Apple’s iPad is becoming a production tool for both professional and amateur musicians.
One band, The Ultramods, produced their recent album in two weeks using only GarageBand on the iPad.
Damon Albarn’s hip-hop project, Gorillaz, combines real vocals and instruments with synthesizers using a collection of apps including Korg iELECTRIBE, Moog Filatron and FunkBox Drum Machine. According to Pocket-lint: “It perfectly illustrates the convenience of being able to lay down tracks on a device, while on the move, with no access to a desktop computer or studio.”
Accessory brand Griffin’s PR director, Jackie Ballinger explains the benefits of tablets for musicians: “Technology, like the iPad enables musicians to become mobile without losing quality, now people are able to make music anywhere without limitations and without substantial costs. With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”
The article points out that Apple’s GarageBand is the top-selling music app on the iTunes store, and with “iPad prices starting at $499, along with the $4.99 for the GarageBand, that puts the basic cost of The Ultramods’ album production at just under $505.”
Just in time for the fall premiere season, NBC has updated two of its iPad apps. The network has enabled its NBC app to stream full episodes and has added new social features to its NBC Live second screen app.
The new NBC Live additions are based on lessons the network has learned about how viewers have been using the app.
They noticed, for example, that different shows (scripted, reality and live TV) produce different viewer interaction, which has helped the network decide which shows to focus on inside the app for the new season.
People expect to share comments on Facebook and Twitter, and log in via either service (features that have been added to the app).
Some users prefer if content and interaction (such as slideshows, video and polls) did not interrupt the app conversation, so the interface has been improved. They also found that during “The Voice” last season, fans wanted to vote for contestants via the app just like they could on NBC.com.
Vivi Zigler, president NBCUniversal Digital Entertainment says that there’s “an elegance” to building an app with a specific purpose.
As for whether NBC is considering TV Anywhere authentication like Fox, “at this point, it’s not part of the plan,” she said, explaining that NBCU’s distribution arm has been examining that approach.
The Million Song Dataset has been released for free by The Echo Nest music application company to facilitate research into music recommendation engines. The dataset consists of audio features and metadata (but not the actual music) for a million popular music tracks.
Ars Technica reports that the dataset is a “freely-available collection of audio features and metadata for a million contemporary popular music tracks,” being analyzed by Columbia University’s Laboratory for the Recognition and Organization of Speech and Audio.
Currently, services like Pandora make use of musicologists to catalog the characteristics of songs. Researchers are looking at methods for computers to analyze songs in order to make recommendations based on your preferences. The dataset could potentially be used to develop a new generation of Music Information Retrieval services.
The National Science Foundation is also conducting The Listening Machine Project which is focused on analyzing “the individual sources present in a real-world sound recording,” which could lead to improved perception for robots, new prosthetic devices for hearing impaired and “a wide range of novel applications in content-based multimedia indexing,” explained LMP’s Dan Ellis, associate professor of Electrical Engineering at Columbia.
In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
“Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
An Android version of the app is expected later this year.
An upgraded iHeartRadio will be released by Clear Channel in a few weeks, to be kickstarted by a two-day music festival in Las Vegas.
The service is Clear Channel’s answer to Pandora, which now has more than 100 million users.
A key feature of the new iHeartRadio app will be playlist creation based on an “intelligence platform” from Echo Nest that will reportedly incorporate 5 billion pieces of information collected from 15,000 music blogs.
According to Echo Nest CEO Jim Lucchese, his company has processed 30 million songs in the past 12 months, while Pandora has categorized 800,000 tracks in the past 10 years.
“Echo Nest provides similar technology to MTV, The BBC, MOG and Rhapsody,” reports Radio Ink.
Miso’s iPhone application has paired up with DirecTV receivers over Wi-Fi to provide users an experience beyond TV show checkins.
The application automatically shows users what is playing, allows them to share what they’re watching and rate it, chat with other viewers, and answer questions about the show.
Miso co-founder Somray Niyogi says, “Now that we know what you’re watching, we can explore what synchronization could really mean. To us, it’s about value — this may come in the form of simplicity of sharing, delivering you complementary content, getting answers to questions you might have while watching TV or a combination of all of the above.”
Miso has more than 225,000 users and competes with GetGlue and Yahoo-owned IntoNow. Earlier this year, the startup began beta tests of an Android app to work with programming on Boxee.
Bowers & Wilkins has launched a free app that enables users to stream music from wirelessly connected Apple devices for playback on any AirPlay-enabled player, such as the Zeppelin Air iPod dock.
“There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” explains Paul McCarthy of App Developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”
“The app lets every person with an ‘i’ device contribute to a party’s playlist,” reports MarketNews. “The music can first be compiled through the app, then arranged to the organizer’s liking before it’s officially sent to the AirPlay device for playback.”
An open WiFi network and AirPlay is required to use the app. AirPlay requires iTunes 10.1 or later and an iPhone, iPad or iPod touch.
Shazam, an application that recognizes audio content, tags and shares it on social networking sites, has raised $32 million in an effort to expand integration with TV.
The company is currently working with Syfy, Bravo, Oxygen and Spike TV to allow viewers to tag and unlock content.
Shazam recently helped promote Lil Wayne’s new music video, which is currently at 4 million views.
During the MTV Video Music Awards, Bing ran ads that Shazam could recognize and brought users exclusive content related to the show.
It is also said to do the same for ABC’s “Grey’s Anatomy” promos, allowing viewers to access new content such as music videos and exclusive scenes as the season progresses.
The app is already a big driver of iTunes downloads. Shazam PR manager Rica Squires said that there are “over 4 million tags each and every day that result in 300,000 song downloads across iTunes and other vendors.”
As part of its partnership with the Original iPhone Film Festival, Red Giant Software has dropped the cost of its $2.99 “Movie Looks HD” app for a limited time.
According to Hand Held Hollywood, the app will be available for free via Apple’s App Store from August 23-September 1.
Movie Looks HD is a universal app capable of adding a professional finish to iPhone footage, providing services such as color correction using multi-layer color grading.
“If you haven’t tried Movie Looks HD yet, it’s an awesome universal app, capable of adding a professional, film-like finish to your iPhone footage,” reports HHH. “If you’re familiar with Red Giant’s line of ‘Magic Bullet’ plug-ins, then you already know what I’m talking about.”
The Original iPhone Film Festival asks aspiring filmmakers to shoot, edit and upload films with an iPhone, iPod Touch or iPad 2 (the submission deadline is September 30). According to the festival’s site: “We’ve recruited a panel of experienced industry professionals from the worlds of advertising, film and television to watch what you come up with. They will pick their favorites and we’ll give away some cool prizes.”
MagAppZine is a DIY app-publishing platform designed to lower the cost for publishers looking to create an application for the Apple App Store.
Starting next month, the 2.0 version will offer PDF uploads, website viewing and in-app sales of multiple issues (at a significant price drop).
“Co-founder Paul Canetti spent three years at Apple before leaving to launch a series of iOS training and development businesses,” reports ReadWriteWeb. “Then he started MagAppZine last July. It’s a simple looking publishing platform that democratizes access to publishing online — a little like blogging but for an App Store world.”
“Our most basic app package launched in April of this year,” explains Canetti, “but in September we are re-launching MagAppZine 2.0, which will include the new links and multimedia, an InDesign tool, and integration with Apple’s upcoming Newsstand feature. We’re also rolling out a new tiered monthly pricing structure that has plans starting at $99 a month.”
Can Research In Motion turn around waning sales of its BlackBerry smartphones by adding the ability to run Android apps?
Rumors suggest that the next generation of BlackBerry phones, to be released during the first half of next year, could be designed to run Android apps.
Bloomberg cites “three people familiar with the plan” who suggest RIM is building smartphones now that will use its new QNX software. Phones with the new software will be able to run Android apps, the sources claim.
“It has to be said, [BlackBerry] App World looks a bit sorry for itself when compared to Google’s Android Market,” reports Digital Trends. “App World currently has around 40,000 apps available for download. If next year’s phones are able to run Android apps, that’ll open up owners of the new BlackBerry devices to a further quarter of a million. If BlackBerry can create some unique, feature-rich phones in the coming months, that may well cause consumers to pay RIM’s devices some serious attention.”
Miramax is following in the footsteps of Warner Bros., Paramount and Universal by making its films available on Facebook.
The Miramax eXperience will initially offer 20 titles in the U.S. and 10 each in Great Britain and Turkey (available films include “Good Will Hunting,” “Spy Kids,” “Chicago” and “Cold Mountain”).
Movies will be made available for 30 Facebook credits (equivalent to $3) and can be viewed on Facebook, the iPad and Google TV.
Miramax hopes to build its reach to 150 million+ Facebook friends in the next 18 months.
“The iTunes-like nature of Miramax’s Facebook movie rentals (i.e. per-movie charge, rather than a subscription fee) could prove very effective,” reports Social Times. “A lot of online movie watchers aren’t ready to commit to a subscription service like Netflix or Hulu Plus. Renting a single movie from Facebook may be more their style, and a $3 movie rental sounds like a pretty good deal, if you ask me.”
Verizon Wireless launches Verizon Video this week — a new version of its video-on-demand application for mobile phones, providing Android users with more than 250 current full-episode TV shows from ABC, NBC, CBS, MTV, Comedy Central, Disney Channel, ESPN, Cartoon Network and others.
Premium content is also available including live sports coverage from NFL Mobile, NFL RedZone, NBC’s Sunday Night Football and NFL network.
The 4G LTE and select 3G service will cost $10/month or $3 for 24 hours.
According to the press release: “Verizon Video updates V CAST Video on select devices and current V CAST Video subscribers will be prompted to update the app the next time it launches. After the upgrade, it will then appear under the name Verizon Video.”
