In February, ETCentric reported on Palo Alto start-up IntoNow, which had developed an iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio. Just three months after the social TV app’s official launch, Yahoo announced it had purchased IntoNow. Although the exact transaction numbers were not disclosed, most reports place it in the $13-17 million range.

Here’s how it works: Users press a button on the app interface while viewing a television program and, with the aid of a platform called SoundPrint, the app uses the program’s audio for identification (within 4-12 seconds). The results appear on the iPhone or iPad screen and can be shared via social networking entities such as Facebook or Twitter, or can be added to a Netflix queue. (An Android version is reportedly in development.)

Yahoo is expected to integrate IntoNow’s SoundPrint technology with existing services such as its Connected TV platform — and possibly use it for plans regarding audio watermarks for identifying advertisements and displaying additional information.

According to the Yahoo press release: “The addition of IntoNow will enable Yahoo! to provide enhanced media experiences and video programming, bolstering its social engagement across the Yahoo! network and on all screens. IntoNow users are able to easily engage with friends around the shows they enjoy most. IntoNow helps people discover new shows, discuss favorites with friends and learn more about them, and provides recommendations for what is currently airing based on their interests and those they are connected to. The application is also integrated with Facebook, Twitter, iTunes and Netflix to enable more sharing and information gathering.”

Engadget posted a video demo where the user is watching CNN on a laptop (place-shifted via SlingBox), and uses the IntoNow app on an iPad to identify the TV stream.

Related Engadget post (including Yahoo press release): “Yahoo buys TV companion app developer IntoNow and its database of sounds” (4/25/11)

Wes McDermott (“the 3D Ninja”) has released version 1.0.2 of his app for creating handheld camera animations in Autodesk Maya 3D software. CameraMan for Maya is an interesting new utility app for the iPhone 4, iPod touch and iPad 2 (currently available for $1.99 on iTunes).

The app uses the Apple devices’ gyroscope hardware as a motion capture device to control X, Y and Z rotations of the camera. It enables users to adjust the focal length with a slider, record animation, and provides Maya timeline playback controls. The 3D Ninja Blog features a helpful 29-minute video tutorial.

Requirements (according to the CameraMan for Maya iTunes page): Compatible with iPhone 4, iPod touch (4th generation), iPad 2 Wi-Fi, and iPad 2 Wi-Fi + 3G. Requires iOS 4.1 or later.

We recently reported that Time Warner Cable had drawn significant controversy over its free live-streaming app that provides subscribers access to streaming television content via their iPad (only in their homes). AP reports that Time Warner Cable has bowed to the subsequent pressure from Fox Cable Networks, Viacom and Discovery — and will drop 12 cable channels from the app (20 channels will remain and Time Warner Cable suggests it has plans to add more). The three programmers had complained that the app violated their programming contracts.

“For the time being, we have decided to focus our iPad efforts on those enlightened programmers who understand the benefit and importance of allowing our subscribers — and their viewers — to watch their programming on any screen in their homes,” explained Time Warner Cable in a statement.

Since the AP story hit the wires, Time Warner Cable and Viacom announced they are countersuing each other in U.S. District Court. This case may be an important indicator regarding the growing debate over content and licensing rights amidst an era of mobile devices.

Related Los Angeles Times article: “Time Warner Cable and Viacom sue over iPad app” (4/8/11)

Related Forbes article: “Viacom Yanks Channels From iPad App, Raises Stakes In Streaming Standoff” (4/8/11)

Related Broadcasting & Cable article: “TWC Clicks iPad App Channel Count up to 73” (4/25/11)

Netherlands-based Technica del Arte, maker of the LUCI series of broadcast software apps, recently announced that its popular Luci Live software is now available for Mac OSX Snow Leopard or higher (MSRP $450).

Luci Live turns mobile devices into portable recording studios, ideal for journalists who want to quickly record and edit video and audio content for HD streaming and live broadcasts. Macworld reports that TV and radio field reporters are using phones and laptops to cover events in locations such as Egypt, Japan, and Libya where traditional broadcasting techniques have recently been impacted by technical limitations.

As long as reporters have an Internet connection, Luci Live (also available in iPhone and Windows versions) is a viable solution.

Click here for more details regarding the $400 iPhone/iPad app.

Time Warner Cable recently released a new iPad app that provides subscribers access to live-streaming television content via their iPad (Cablevision is expected to release a similar app shortly). And not surprisingly, the TV networks have expressed concern. Channel owners including Viacom and Scripps see the streaming capability as a contract violation, and reports indicate that cease and desist orders are underway.

To stream programs from Time Warner, customers download the iPad app, log in to their account, and choose from a selection of channels. The current version of the app only works inside the home for customers who receive both TV and Internet from the operator. The problem with this approach is that the networks view iPad streaming as a separate service from cable television, one that may require a different fee.

While Verizon and Comcast are also working on streaming apps for iPads, clearly the business model has yet to be ironed out. And we still don’t know if consumers will be watching TV through an app from their cable company, an individual channel’s app, or through a service such as Netflix.

Related New York Times story: “Dispute Over Time Warner Cable’s Streaming to iPad Bursts into the Open” (3/28/11)

Related Engadget story: “TWCable TV app for iPad now available, but Dish has something to say about being ‘first with live streaming'” (3/15/11)

Rovi’s electronic program guide app “What’s on TV” receives a negative review in this evaluation from Appolicious, although the problems seem to be in the functionality, not the concept.

By entering a zip code and service provider information, users can access program guide information in addition to news and related information regarding television, movies, and celebrities. The app also enables social interaction with other TV fans via Twitter.

According to Appolicious, the downside of this simple app is evident in its navigation flaws. What’s on TV displays listings in a horizontal three-frame format (based on time, program and channel) — which sounds like a good approach — but the reviewer suggests that the “slide-able” navigation is unfortunately problematic: “If I only had channels 1 through 10, Rovi’s aesthetic design would work nicely. But, of course, I have many, many more channels, and this is where Rovi’s lack of user-friendliness is rooted. The only way to get to a particular channel is by scrolling to it. Although my basic standard-def channels are in the single digits, my extended SD programming starts on channel 101. Want to see what’s on HD? I’ll be scrolling to channel 602 for that. That’s a lot of swiping.”

Forbes spoke with Flipboard CEO Mike McCue about the latest version of Apple’s official iPad “App of the Year.” As of December 2010, Flipboard was running on about 1 million iPads — and the 25-person company is developing HTML5 code for the app to eventually run on Android, iPhone and the Web.

The recent Flipboard upgrade includes more dynamic and immersive features such as deeper integration with Facebook and Twitter (and a new focus on other social networks like Google Reader and Flickr), the ability to upload content (for example, you can post Facebook status updates or tweet from Flipboard), and access RSS feeds.

Flipboard has future plans to offer more social integration with the likes of LinkedIn, Posterous, Instapaper, and Vbulletin.

Fans of Discovery Channel HD programming may be interested in the free Discovery app for the iPad (released March 2, 2011). Three days after the app’s release, its developer Bottle Rocket Apps announced that Discovery Channel HD was “the top free iPad app on the entire iTunes App Store.”

Features of the new app include chat sessions with show hosts and fans, images (including production stills), daily video clips, scheduling information, tune-in reminder alerts, science news, social interaction via Facebook and Twitter, and more.

The app is available at iTunes: Discovery Channel HD by Discovery Communications

VUWER (Vanderbilt University Web Enabled Recovery) is a free, open source, Mac OS X background app that assists in the tracking of stolen Macs. The app checks a web or remote computer account at regular intervals, in the background without disrupting use. If a computer is stolen, the owner can change the message that VUWER reads in order to track vital information.

VUWER can collect screen capture images of what the thief is viewing. It can also activate the iSight camera to capture images of who is in front of the Mac and capture geolocated IP address information. This information is forwarded to the owner silently, in the background, without the thief catching on.

Additionally, VUWER is written in Applescript, so it is simple to modify.

IntoNow is a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio. Users press a button on the app interface while viewing a television program and, with the aid of a platform called SoundPrint, the app uses the program’s audio for identification within 4-12 seconds. The results appear on the iPhone or iPad screen and can be shared via social networking entities such as Facebook or Twitter, or can be added to a Netflix queue.

Engadget has a video demo where the user is watching CNN on a laptop (place-shifted via SlingBox), and uses the IntoNow app on an iPad to identify the TV stream. Based on the sharing features, users can also see what their friends are watching, check out program info for selected shows, and even leave comments. Social interaction is taken to the next level with push notifications in which the app lets users know when their friends are viewing the same content.

This is yet another step toward media content sharing that may significantly impact consumer viewing habits. Engadget reports that the initial launch is iOS only, but the company has plans to tackle other platforms such as Android.

Related Forbes article/review: “IntoNow Just Foursquared TV. Can It Groupon Its Commercials?” (3/25/11)