By
Paula ParisiOctober 31, 2023
During yesterday’s “Scary Fast” new product event, Apple unveiled its next generation of bespoke processors — the M3, M3 Pro and M3 Pro Max — and some new computers to go with them. Built to the 3-nanometer spec that supports artificial intelligence and advanced graphics, the M3 line has 2.5x the speed of 2020’s M1 series, per Apple, which says the core processing performance is as much as 50 percent faster. New MacBook Pro laptops in 14-inch and 16-inch versions will feature M3 Pro and M3 Pro Max chips. An M3 powered 24-inch iMac series is also debuting. Continue reading Apple’s New M3 Chips Make the MacBook, iMac ‘Scary Fast’
By
Paula ParisiOctober 16, 2023
The name ‘X’ may have received an icy welcome as a social media platform, but Qualcomm is snapping it up with a new line of PC chips called the Snapdragon X series. The “all-new naming architecture” describes a chip anchored by the Qualcomm Oryon CPU, which when combined with its neural processing unit (NPU) will deliver what the company says will be “next-level performance, AI, connectivity and battery life.” The move positions Qualcomm to take on Apple in the bid for AI super chips. Qualcomm acquired the Oryon tech with its 2021 acquisition of Nuvia, founded by former Apple engineers. Continue reading Qualcomm Teases Its Soon-to-Launch Snapdragon X Series
By
Paula ParisiMay 3, 2022
Apple is reportedly poised to compete in the modem market. The company is said to be laying the groundwork to create chips that control the Internet connectivity of its mobile devices, including the iPhone, iPad and Apple Watch. In theory, the move paves the way for an always-on future where smart glasses and augmented reality achieve ubiquity, and iPhones and other Apple mobile devices have faster download and streaming speeds. Observers say Cupertino’s high bar to entry means creating a chip that outperforms those made by Qualcomm, current manufacturer of Apple’s connectivity chips. Continue reading Apple Eyes the Modem Chip Market Dominated by Qualcomm
By
Paula ParisiMarch 11, 2022
Apple says its new M1 Ultra chip will give Nvidia’s RTX 3090 — currently the fastest processor on the market — a run for its money. Introduced last week as the power inside the new Mac Studio desktop, the M1 Ultra has a unique architecture, dubbed UltraFusion, which connects two M1 Max chips for an SoC with 114 billion transistors, the most ever in a personal computer chip, according to the company. “M1 Ultra is another game-changer for Apple silicon that once again will shock the PC industry,” said Apple senior vice president of hardware technologies Johny Srouji. Continue reading Apple’s M1 Ultra Is Power and Performance ‘Game Changer’
By
Debra KaufmanAugust 12, 2020
SoftBank, which spent $32 billion to buy ARM Holdings in 2016, is now actively considering ARM’s sale to Nvidia, according to SoftBank founder and chief executive Masayoshi Son. The company has also invested in Slack, WeWork, and Uber, which have experienced high-profile problems. The U.K.-based ARM Holdings, originally founded by Acorn, Apple and VLSI, designs low-power RISC chips that have become ubiquitous for mobile phones. Last month, SoftBank reportedly hired Goldman Sachs to explore options for a sale or going public.
Continue reading SoftBank Is Considering the Sale of ARM Holdings to Nvidia
By
Debra KaufmanJune 24, 2020
At WWDC this week, Apple officially announced its plan to move from Intel chips to ARM-based “Apple Silicon” chips. With its own chips, Apple will no longer have to rely on Intel’s update cycles. It also means that Apple will be able to bring its customized neural engines to Macs for tasks that use machine learning. Apple stated that developers will be able to create apps that run on ARM-based Macs in Xcode’s new version, which will also continue to support Intel x86 Macs. Additionally, the company announced iOS 14 (with home screen widgets), iPadOS 14 (with Scribble handwriting-to-text conversion), macOS and Safari upgrades, spatial audio for AirPods Pro, Apple TV updates, and more. Continue reading WWDC: Apple Unveils New Silicon Chips, macOS, iOS, More