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Should Nielsen Change How it Measures TV Audiences?

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March 26, 2013

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?

ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

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March 6, 2013

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

WD TV Play: Affordable Media Player from Western Digital

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March 5, 2013

Wired reviews Western Digital’s new WD TV Play, describing it as a capable set-top box priced for the money conscious consumer — but only gives the $70 media player a rating of 6 out of 10 (“a solid product with some issues”). The Play will have to work hard to stand out, since it faces stiff competition from the $100 Apple TV and $80 D-Link MovieNite Plus and Roku 2, which all offer 1080p playback and array of streaming services. Continue reading WD TV Play: Affordable Media Player from Western Digital

The Stage Is Set For Apple To Enter The Television Market

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January 23, 2013

VideoNuze suggests that post CES, an Apple TV is inevitable. “Apple’s television opportunity is not simply to one-up the competition’s stable of smart TVs, but to re-imagine the entire TV experience as an integral part of our lives,” notes the post. Apple needs to combine components that already exist in the smart TV sphere and then “create an unparalleled experience layer that allows users to do things heretofore unimaginable.” Continue reading The Stage Is Set For Apple To Enter The Television Market

Debunking Tech Perceptions: If TV not Broken, Why is Everyone Trying to Fix It?

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December 7, 2011
  • Apple, Google, Microsoft, Roku and Boxee are just some of the companies working on ways to re-imagine the TV experience.
  • “But nobody seems to be able to answer the big question: what exactly is so broken about TV anyway?” writes Matt Rosoff in a commentary for CNN, part of a series designed to “debunk commonly held perceptions about technology.”
  • Rosoff acknowledges that channel guides are inefficient… “But I’m going to go out on a limb here and say that most TV viewers simply won’t care enough about any of this stuff to shell out $1,500 for a new Apple TV, or spend a few hundred bucks and countless hours fiddling around adding a new box to their TV set and figuring out how it works.”
  • He notes that while the tech industry wants to optimize the television experience, it is important to remember that TV is passive. We don’t want to work at it. It’s not too difficult to turn the set on, find your channel and you’re done. Even Steve Jobs sometimes just wanted to watch TV and vegetate.
  • “That’s why we love TV just the way it is,” writes Rosoff. “If it ain’t broke, don’t fix it.”

Integrated Apple TV Rumors: Jobs Biography Adds Fuel to the Fire

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October 24, 2011
  • Steve Jobs had plans for a full-fledged, integrated Apple TV, The Washington Post learned after reviewing the authorized Jobs biography by Walter Isaacson.
  • “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” wrote Isaacson in the book, available today.
  • “I’d like to create an integrated television set that is completely easy to use,” Jobs told the author. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
  • Rumors have persisted that Apple might launch a television by the end of next year. Details have not been available, but if it “offered users a la carte programming with integrated Web surfing and access to Apple’s iOS platform, it could upend longstanding industries in telecommunications and entertainment,” suggests The Washington Post.

Will Siri Serve as the Foundation for our Next-Gen Remote Controls?

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October 14, 2011
  • If consumers take to the new virtual personal assistant technology Siri, featured in Apple’s iPhone 4S, we may see significant change to other devices such as the TV remote control.
  • Norman Winarsky, VP of ventures at SRI (involved in the development of Siri), told MIT’s Technology Review that, “within a decade, virtual personal assistants would be ubiquitous, integrated into the fabric of many devices,” and that their value could hike into the 100 billion dollar level.
  • “Wouldn’t it be nice to finally do away with the remote control, a device that begins to look so clunky and antiquated in our era of iEverythings?” asks Technology Review. “Apple has not announced any plans to bring Siri to devices other than the iPhone 4S, but the idea doesn’t seem so farfetched. It’s quite possible that the next refresh of the Apple TV could use a speedier A5 dual-core chip, speculates Cult of Mac — which would give the device the processing power necessary to run Siri.”
  • According to the article, Siri offers much more than just voice recognition: “Siri is good at parsing the words you say, but more importantly, its impressive artificial intelligence is able to discern their meaning, and take appropriate actions… As smart TVs become a next battleground for Internet-connected devices, let’s hope our remote controls get smarter, too.”

Apple Announces its iPhone 4S: Available October 14 Starting at $199

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October 5, 2011
  • Apple CEO Tim Cook officially unveiled the company’s new iPhone 4S yesterday from Cupertino. The smartphone is expected to ship by October 14.
  • The new version features a dual core processor with up to 7x faster graphics performance, an 8 megapixel digital camera that can capture 1080P video, a GSM/CDMA radio with enhancements to speed data downloading and more.
  • The biggest news is possibly Siri, Apple’s voice-command assistant that can handle surprisingly complex commands and dictation (the name comes from a “virtual personal assistant” company that Apple purchased last year).
  • While some have expressed disappointment that Apple didn’t release the iPhone 5 this week, early reaction to the iPhone 4S features seem positive. The device’s new A5 processor, for example, is the chip used in the iPad 2, and packs an Apple-designed digital signal processor that helps with things like face detection. The phone also now supports the faster HSPA+ network.
  • The 8MP camera features backside illumination, allowing it to gather 73 percent more light and have 1/3 faster photo-snapping speed. It can also record higher-resolution 1080p high-definition video.
  • The iPhone 4S supports mirroring to a TV over AirPlay, Apple TV or a wired connection, while also packing iOS 5.
  • “The 4S will come in both black and white, starting at $199 for 16GB and $299 for the 32GB, but the big news is a new 64GB model coming in at a whopping $399,” reports Engadget.
  • Additionally, Sprint will now be offering the 8GB iPhone 4 and iPhone 4S. Sprint customers can place pre-orders for the device starting this Friday, October 7th.

Will Sony Streaming Player Have the Juice to Take on Roku and Apple TV?

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September 20, 2011
  • Sony will offer its SMP-N200 set-top box next month in the U.S. for $99. The player, introduced at IFA in Berlin, is the successor to the company’s Netbox.
  • The device has been upgraded to support 3D and live content streaming. It can be controlled with an iOS or Android smartphone.
  • “The original featured then-impressive support for local media playback and streaming, but does the Blu-ray-less wonder does it have what it takes in 2011?” asks Engadget. “If it has a UI refresh and access to comparable sources thanks to Sony’s now streamlined Video Unlimited/Music Unlimited media approach then this could play well as a one-two punch with a connected PC, phone or tablet.”
  • The SMP-N200 features DLNA capability and an array of connection options including composite, component, HDMI and Wi-Fi.
  • “The Streaming Player is ideal for consumers who want to upgrade to a connected television, but are happy with the TV they currently have,” said Charles Speidel, vice president of Sony’s Home Audio and Video Group. “Whether using it in the family room or on a secondary television in the house this new set-top-box offers access to the full complement of streaming content available from Sony, without committing to the cost of a new Bravia.”

Viewsonic Cancels Boxee HDTV: Will Apple Revive Demand For Smart TVs?

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September 13, 2011
  • Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
  • However, some analysts believe that may change.
  • “The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
  • We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
  • Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”

New Direction: Apple Pulls The Plug on TV Rentals from iTunes

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August 30, 2011
  • There has been a fair amount of recent press regarding changes to Apple’s TV rental offerings. Peter Kafka, reporting for The Wall Street Journal, writes: “Apple has completely removed customers’ ability to rent shows from iTunes; the remaining options are to buy individual episodes or in some cases a ‘Season Pass’ for a year’s worth of shows.”
  • Apple spokesman Tom Neumayr says people prefer buying TV shows instead of renting, which not surprisingly may be more in line with the needs of customers interested in Apple’s cloud initiatives. “iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose,” Neumayr said.
  • According to a Fox statement: “After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.”

Media Set-Top Boxes: Make Web Viewing More Like TV and Less Like PC

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August 26, 2011
  • In his Wall Street Journal “All Things D” Personal Technology column this week, Walt Mossberg reviews three set-top boxes: the $100 Roku 2 XS, the $99 second-generation Apple TV and the $199 Boxee Box from D-Link.
  • “The intent of the three products I tested is to do what a computer can, but in a simpler, cheaper and more TV-like manner,” he writes, “with easy setup, clear onscreen menus and small, simple remotes.”
  • Mossberg endorses the Apple TV for those who use iTunes or who own an iPad or iPhone. Apple’s AirPlay allows you to wirelessly stream content to your TV. For others, he likes the simplicity and price point of Roku, which also has a game function. Mossberg suggests Boxee is a bit too complicated and rough around the edges, but might be a good choice for techies.
  • Bottom line: “To watch Internet video easily on a TV, either Roku or Apple TV is the best choice for average consumers.”

iTunes on Movie Share Upswing: Report Credits AirPlay and iPad

By
August 25, 2011
  • The recent IHS Screen Digest Media Research report indicates that Apple’s iTunes held the number one spot for movie electronic sell-through (EST) and Internet video on demand (iVOD) with 65.8 percent of the market in the first half of 2011. The Zune Video Marketplace was second with 16.2 percent, while Walmart’s Vudu came in third with 5.3 percent.
  • The research suggests much of Apple’s success can be traced to AirPlay which allows you to stream wirelessly to other devices including TVs.
  • “IHS believes that the ability to stream media from Macs or iOS devices to an Apple TV or third-party AirPlay receiver has prompted users to buy more movies from iTunes — presumably so they can AirPlay them to somewhere else,” reports Ars Technica.
  • It should be noted that Amazon spent this period shifting its strategy to streaming video on demand (SVOD), which IHS ranks in a separate space from iVOD. According to the article: “Amazon still saw a small bump from 4 percent in the first half of 2010 to 4.2 percent a year later, showing that users are still sticking by Amazon’s ‘old’ service.”

Apple Expected to Launch iTunes Replay in Coming Weeks

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August 4, 2011
  • Apple is rumored to be securing the rights to allow downloading of TV shows and movies in addition to previously announced music in a new service called iTunes Replay.
  • The service will allow users to access movies they purchased since January 1, 2009. Some content will only be available for download five times.
  • Streaming will be to Apple TV and most likely iOS mobile devices.
  • AppAdvice reports: “The name, iTunes Replay is currently being used internally, and is planned to be kept when Apple makes this public. You should expect this to go public in the coming weeks, as the necessary changes are being pushed to Apple’s servers at the moment.”

Apple may Offer Streaming Video to Devices via AirPlay

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April 1, 2011

Apple is considering adding streaming video to its AirPlay service, which currently allows users to stream audio from an iPhone, iPad or iTunes to a home stereo or other devices. According to Bloomberg, two people familiar with the matter (who asked to remain anonymous) suggested the new feature would enable streaming video from an iPhone or iPad to television sets — and that Apple would license its software to CE manufacturers who could potentially use AirPlay in their devices for streaming movies, television and other video content.

Expanding AirPlay functionality could possibly spark more use of Apple devices and services in the home, despite the company’s limited success selling the $99 Apple TV set-top box thus far. Bloomberg reports that, “For Apple, AirPlay is a way to expand into the living room without having to introduce new products.”

While Apple and others such as Google are looking to explore the possibilities of streaming video and Web-connected televisions, a challenge for streaming content from a mobile device involves bandwidth issues and whether signals can be carried without interruption. Regardless of any technical obstacles, there is clearly a shift in how consumers are accessing TV shows and movies, with an increasing number of people accessing instant streaming services from the likes of Netflix and Hulu. Apple’s Steve Jobs — banking on a complete shift from physical media toward content distribution in digital form — has gone so far as barring Blu-ray players from Mac computers.

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