Mobile analytics firm Flurry has released new estimates based on iOS and Android app-enabled devices.
According to the report, 25 billion apps will be downloaded in 2011, marking 300 percent growth from last year’s six billion.
Five billion Apple and Android apps are expected to be downloaded in December alone, based on the surge typically associated with mobile shopping and people on break looking for entertainment.
Revenue from the U.S. market will reach $2.5 billion, compared with 2010’s $1 billion.
The increase in app catalogs has helped the increase. iOS offers about 500,000 apps and Android is around 350,000.
ReadWriteWeb also points out that only 43 percent of U.S. consumers currently have smartphones, but the number is expected to reach 50 percent by Q3 2012, which will also fuel app downloads.
According to a new report from analytics service provider Ooyala: “On average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop.”
Additionally, tablet users are twice as likely to watch their videos to the end. “Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles,” indicates the report.
ReadWriteWeb adds, “non-traditional TV watching devices such as cord-cutting boxes like Boxee and video game consoles tripled the amount of videos they played during the last quarter, although they still have a minute market share.”
And according to results featured on Ooyala’s blog, Apple continues to dominate in this space: “iPads crushed Android tablets in terms of total audience size. iPads accounted for 97 percent of all tablet video plays.”
Ooyala’s “VideoMind Video Index” report is available for download from the company’s blog.
Adobe will no longer continue to develop its Flash Player for mobile devices. Instead, it will focus its resources on HTML5, according to the company’s blog.
“HTML5 is now universally supported on major mobile devices, in some cases exclusively,” writes Danny Winokur, VP and GM, Adobe Interactive Development. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”
Future efforts for Flash on mobile devices will focus on creating native apps with Adobe AIR for all the major app stores.
“Did Apple ensure mobile Flash’s demise by preventing it from competing properly? Or did Adobe’s insistence on keeping the format proprietary, complicated by Flash’s alleged performance issues, tie Cupertino’s hands?” asks TIME. “Whatever the case, with Adobe’s mobile development switching to HTML5, all eyes are on the desktop version of Flash, and whether after nearly a decade-and-a-half of use, Adobe will eventually opt to retire it, too.”
According to Canaccord Genuity analysis of Apple’s third quarter, the company “captured more than half of the handset industry’s overall operating profits — 52 percent…And it managed it with only a 4.2 percent global handset unit market share,” reports The Wall Street Journal.
“With the iPhone, Apple is doing to the smartphone business what it has done to the PC business with the Mac: Generating a disproportionate share of profits relative to revenue,” suggests the article.
With other manufacturers faltering and iPhone 4S sales soaring, Apple may hit 60 percent of the industry’s operating profits soon.
According to AllThingsD: “…with the iPhone 4S the top-selling smartphone at AT&T, Sprint and Verizon, and its international rollout in full swing, it seems pretty clear Apple has a very good chance of hitting that big number — and soon.”
Nintendo Wii is the most popular video game console with young Americans (ages 8-to-24), according to a new Harris Interactive survey.
Nearly 6,000 young consumers participated in the study conducted in August 2011.
The poll also lists Apple as the top brand among the 13-to-24 demographic for computers, mobile phones and tablets.
“It’s interesting that the Nintendo Wii rated so highly given that it’s been the lowest selling console for the last year,” reports IndustryGamers. “This shows that Nintendo still has plenty of brand equity among consumers, and with the right products and marketing there is no reason they can’t be the #1 selling console again. The dangers are also clear in this study, as Apple leads in mobile phones and tablets, where games are one of the top categories that seem to be having an effect on handheld console sales.”
AirCassette is a $1.99 iPhone app that mimics the look of an audio cassette tape while playing (including the handwritten script of a label sticker).
“The reels actually spin and you can create and share mix tapes with your friends via e-mail or Facebook, just as we used to do back in 1986,” reports The New York Times.
The AirPlay-compatible app is from Finnish programmer Majasalmi, known for its “Russian Roulette” iPhone game, and features its own iTunes music interface.
The app includes multiple cassette designs that resemble popular blank tapes of the audio cassette era.
“Watching a cassette tape spin on the iPhone’s high-resolution display is oddly calming and, thanks to digital compression, the audio is far superior in AirCassette than it ever was on my Sony Walkman,” comments John Biggs in Gadgetwise.
Apple’s new retail store app for iOS is expected to launch today, and will include two major features: 1) Online ordering with retail store pick-up, and 2) Self check-out at retail locations.
The new services have already started at a number of Apple locations in California and New York City.
A customer will be able to order an in-stock product online and pick it up approximately 12 minutes later — skipping lines and registers, then simply picking up and signing for the product.
If customers order an item that is not in-stock, they’ll be a given a pick-up date right after the online purchase is completed. All products sent to an Apple store will include free shipping.
With self check-out, customers are encouraged to launch the Apple Store app on an iOS device to purchase in-store items. “You scan the product with the camera on your device in the app, click purchase, and it will charge whatever credit card is associated to your Apple ID,” reports BGR.
The company expects the new program will generate a 30 percent increase in sales.
Shall I Buy is a free iPhone app with the goal of combining instant social feedback for shoppers to make better purchasing decisions and possibly combat buyer’s remorse.
A shopper can share a video, picture, price and location to engage potential followers and incite comments, and allows sharing of links through Facebook and Twitter.
“The app is done simply, taking heavy styling cues from Instagram, but in doing so it’s effective and easy to use,” reports TheNextWeb.
The post cites two potential downsides: 1) By default, users receive a great number of push notifications, and 2) It would be helpful to have “a way to configure notifications inside of the app itself,” rather than going to the website.
Robert Scoble equates it to “Foodspotting for everything else.”
Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
“MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”
In his compelling O’Reilly Radar post, digital media entrepreneur Mark Sigal offers his take on the post-PC wave and its major players.
Post-PC is the fourth computing wave that follows mainframes, PCs, and the Web.
Sigal suggests that Post-PC devices, which Morgan Stanley expects to number 10 billion by 2020, are becoming the most personal, mobile, social and human-centric tools that marry hardware, software and services.
For example, Sigal cites John Gruber of Daring Fireball, regarding Apple’s Siri voice-based system: “Siri is indicative of an AI-focused ambition that Apple hasn’t shown since before Steve Jobs returned to the company. Prior to Siri, iOS struck me being designed to make it easy for us to do things. Siri is designed to do things for us.”
Apple, Amazon and Google are the companies that best represent emerging trends in this space.
Apple now owns C3 Technologies, a company that “creates incredibly high-quality and detailed 3D maps with virtually no input from humans,” reports 9to5Mac.
The acquisition is likely a step towards creating a 3D-enhanced version of iOS Maps, eventually moving away from Google entirely. Apple may also be looking to include traffic data.
The update would probably not come for some time as Apple and Google signed a deal to extend the use of Google Maps. “We’re not expecting anything big in the immediate future but we’d be surprised to see the same old Maps program in iOS 6,” suggests the article. “Expect something much much bigger.”
The post includes some interesting video demonstrations of C3’s impressive capabilities.
A recent study by EyeTrackshop showed that Apple’s iPhone 4S and iPad 2 “drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” reports Forbes.
The study showed participants a picture of six smartphones and five tablets. EyeTrackshop’s software tracked where subjects’ eyes went, in what order and how long, using webcams.
“EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42 percent longer than the other phones and on the iPad 138 percent longer than the other tablets.”
Additionally, a follow-up survey indicated that 40 percent found the iPhone most visually appealing; for tablets, 35 percent for the iPad; and disregarding price, 47 percent said they would buy the iPhone and 48 percent preferred the iPad to other tablets.
Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
“If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.
A newly uncovered Apple patent suggests 3D gesture control may be in the works for the company’s mobile devices.
“Forget relying solely on touch to control your Apple device,” writes Wired. “On future iPads, you may be able to control your tablet from across the room using 3D gestures, such as a swirl or swipe of the hand.”
Employing a front-facing camera, it may be possible to use 3D gestures to control graphical elements such as icons, media files, text and images on an iPad or iPhone. A toolbar would teach beginners pre-set options as well as allow users to customize their own gestures.
Another Apple patent indicates the company is working on an integrated projector for iDevices that would incorporate gesture controls for manipulating projected images.
Ars Technica reports: “Forty-one percent of enterprises do not allow employee-owned Macs access to any company resources, even Web-based e-mail, according to the results of a new Forrester survey of IT executives at North American and European companies.”
Some companies will offer a stipend to employees to buy Macs if they prefer, but the enterprise seems to stay away because of higher prices and ingrained IT Microsoft traditions.
Forrester suggests that productivity is linked with the freedom to choose personal computers. Many employees prefer the “uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds,” according to Forrester analyst David Johnson.
Problems arise with the need for Mac-specific management software and file sharing, but Johnson points out tech departments that stand in the way “will eventually get run over.”
