Instagram, an iPhone-only photo app, has become a darling of the fashion world.
Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
“The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”
Following Steve Jobs’ departure as CEO of Apple, The Daily Beast has published an insightful infographic that outlines what it sees as the “ten commandments” of Jobs’ business and creative philosophies.
The commandments range from “Be ruthless” and “Tap the experts” to “Shun focus groups” and “Prototype to the extreme.”
For example, Commandment 1: “Go for perfect — Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn’t think they were ‘clicky’ enough.”
ETCentric staffer Bob Lambert provided the following comments with this submission: “There are many, many tributes to the wisdom and business style of Steve Jobs these days. This one-page infographic is one of the best I’ve seen on the idealogy of the man and the company. What lesson on clear and focused thinking can we take from this?”
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
“CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”
Apple’s iPad is becoming a production tool for both professional and amateur musicians.
One band, The Ultramods, produced their recent album in two weeks using only GarageBand on the iPad.
Damon Albarn’s hip-hop project, Gorillaz, combines real vocals and instruments with synthesizers using a collection of apps including Korg iELECTRIBE, Moog Filatron and FunkBox Drum Machine. According to Pocket-lint: “It perfectly illustrates the convenience of being able to lay down tracks on a device, while on the move, with no access to a desktop computer or studio.”
Accessory brand Griffin’s PR director, Jackie Ballinger explains the benefits of tablets for musicians: “Technology, like the iPad enables musicians to become mobile without losing quality, now people are able to make music anywhere without limitations and without substantial costs. With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”
The article points out that Apple’s GarageBand is the top-selling music app on the iTunes store, and with “iPad prices starting at $499, along with the $4.99 for the GarageBand, that puts the basic cost of The Ultramods’ album production at just under $505.”
Intel introduced its new Haswell architecture this week at the Intel Developer Forum in San Francisco. The Haswell technology is a few generations away, but is already impressing analysts.
John Brownlee, writing for Cult of Mac, explains that Haswell was created using a 22 nanometer 3D transistor process, which makes possible ARM-like power consumption on an x86 chip. “That means all day battery life, as well as ten days of connected standby,” writes Brownlee.
The architecture reportedly uses up to 20 times less power than current Intel chips, and can actually run on a solar cell, suggesting that future MacBooks would theoretically have no constraints on battery life.
According to Brownlee, the Haswell architecture has some serious potential: “You think those new Sandy Bridge MacBook Pros are beasts? Just wait a couple years. That’s when Apple will be able of releasing bleeding edge MacBooks capable of not only running for 24 hours on a single charge, but of recharging their cells as they run by sucking up the ambient light in the room around them. Wow.”
Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
“The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”
In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
“Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
An Android version of the app is expected later this year.
Jaguar Financial Corporation CEO Vic Alboini, an investor in struggling Research In Motion, is urging the BlackBerry maker to consider selling the company. He has recommended that RIM form a committee of independent executives to explore the proposal.
According to the article: “RIM is seeing its once commanding presence in the smartphone market eroded by the likes of Android and Apple’s iOS: where a year ago RIM accounted for 19 percent of the market, second-quarter figures from Gartner put the company’s current share at 12 percent.”
Alboini suggests that selling RIM would maximize the company’s value to investors, who have watched their investments in the Canadian company significantly decline during the last year.
“RIM has been hanging hopes for its future on the BlackBerry PlayBook tablet, as well as a new swath of smartphones expected to land in 2012 based on RIM’s recently-acquired QNX operating system — the same OS used in the PlayBook,” reports Digital Trends. “So far, industry response to the PlayBook has been muted, with many citing its reliance on a BlackBerry handset for email as a major impediment — and U.S. mobile carrier Sprint recently backed out of plans to offer a 4G version of the PlayBook, citing lack of customer interest.”
During his bleak forecast of the publishing industry at the Edinburgh International Book Festival, novelist Ewan Morrison suggested the rise of the e-book will mean the end of writers as a profession, as piracy and a demand for steep discounts take over the book industry as it has with music, newspapers, games, porn, photography, telecommunications and home video.
Publishers will no longer be able to provide advances to enable writers to make a decent living and writers will increasingly depend on the “long tail” which cannot support them. Morrison adds that only established writers will prosper.
In 10 to 15 years, he believes the largest “publishers” will be Google, Amazon and Apple.
“The writer will become an entrepreneur with a short shelf life, in a world without publishers or even shelves,” predicts Morrison.
Apple claims there are more than 600 U.S. school districts that have at least one classroom where each student is receiving an iPad to use throughout the school day.
The popular tablets feature interactive programs in math, note-taking apps, videos and tutorials on everything from history to foreign languages.
The tablets are reportedly very popular in special education and for those who learn visually.
Textbook publishers are racing to develop curriculum specifically for iPads. Moreover, digital programs are less costly than textbooks and have interactivity and videos as well.
“I don’t want to generalize because I don’t want to insult people who are working hard to make those resources,” says Burlington High (Massachusetts) principal Patrick Larkin of textbooks, “but they’re pretty much outdated the minute they’re printed and certainly by the time they’re delivered. The bottom line is that the iPads will give our kids a chance to use much more relevant materials.”
Netflix walked away from another deal with Starz after that company insisted on a tiered-pricing model similar to what they would get with a cable channel. Netflix did not want to tamper with the simplicity of its monthly fee model.
Netflix had reportedly offered Starz more than $300 million per year to renew their agreement.
With the demise of the Starz deal, Netflix customers may feel that they are paying more and getting less. Still, Netflix counters that their Starz content accounts for only 5-6 percent of domestic viewing.
Netflix will be challenged by competitors like Hulu, Amazon, Apple and Microsoft XBox Live. Moreover, cable companies are increasingly offering similar access to video through TV Anywhere services.
Starz may either sell its content to a Netflix competitor or try and create its own streaming brand like HBO.
Bowers & Wilkins has launched a free app that enables users to stream music from wirelessly connected Apple devices for playback on any AirPlay-enabled player, such as the Zeppelin Air iPod dock.
“There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” explains Paul McCarthy of App Developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”
“The app lets every person with an ‘i’ device contribute to a party’s playlist,” reports MarketNews. “The music can first be compiled through the app, then arranged to the organizer’s liking before it’s officially sent to the AirPlay device for playback.”
An open WiFi network and AirPlay is required to use the app. AirPlay requires iTunes 10.1 or later and an iPhone, iPad or iPod touch.
