In response to negative reviews and public outcry regarding FCP X, Apple made Final Cut 7 available again for editors frustrated by the upgrade’s reported limitations. ETCentric posted a story last week explaining that the company was reintroducing the previous version via Apple telesales for a limited and unspecified time.
Now Apple has released a new update (Final Cut Pro X 10.0.1) that contains a number of promised features.
Additions to the new update include: XML import and export of project and event information, intelligent stem export from project timelines using Roles, timecode start customization, GPU acceleration for export, a camera import SDK designed to ensure Pro X-compatible hardware and a fullscreen mode in OS X Lion.
“Townhill admits, however, that several promised features have yet to be implemented, above all multicam editing and broadcast video monitoring,” reports MacNN in response to statements made by Richard Townhill, Apple’s director of pro video product marketing. “He elaborates that Apple is ‘fully committed’ to adding the options in a 2012 update.”
Apple is also trying to win back alienated customers with a 30-day free trial and a PDF booklet that introduces Pro X to Pro 7 editors.
This week’s Senate hearings on “The Power of Google: Serving Customers or Threatening Competition?” barely scratched the surface, suggests CNNMoney.
“What Google did to Apple — copying Apple’s touchscreen operating system and offering it to Apple’s competitors for free — never came up,” indicates the article. “Amy Klobuchar (D-Minn.) and Chuck Schumer (D-NY) used much of their time to suck up to Google chairman Eric Schmidt, practically begging him to bring Google’s fiber-to-the-home experiment to their states.”
However, testimony from Jeremy Stoppelman, CEO of Yelp, was compelling, especially in regards to his take on the search giant’s apparent new mission.
“Let’s be clear. Google is no longer in the business of sending users to the best sources of information on the Web,” explained Stoppelman. “It now hopes to become a destination site itself for one vertical market after another, including news, shopping, travel, and now, local business reviews. It would be one thing if these efforts were conducted on a level playing field, but the reality is they’re not.”
“The experience in my industry is telling,” he added. “Google forces review websites to provide their content for free to benefit Google’s own competing product, not consumers. Google then gives its own product preferential treatment in Google search results.”
Stoppelman suggested the company’s actions were essentially part of an ultimatum: “Google first began taking our content without permission a year ago. Despite public and private protests, Google gave the ultimatum that only a monopolist can give: In order to appear in Web search, you must allow us to use your content to compete against you. As everyone in this room knows, not being in Google is equivalent to not existing on the Internet. We had no choice.”
Adobe announced this week Adobe Flash Player 11 and Adobe AIR 3 software to enable “console quality” 2D and 3D games and scientific visualizations for multiple platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows, connected TVs and others.
Adobe touts 1,000 times faster rendering performance over Flash 10 and AIR 2 enabling 60 frames per second rendering and console-quality games on Mac OS, Windows and connected TVs. A production release for mobile is coming.
Content protection is available using Adobe Flash Access 3 on supported platforms — “including support for mobile platforms,” explains the press release — with support for rental and subscription options “to more than 80 percent of the U.S. pay TV subscribers.”
HD full frame video quality can be displayed on iOS devices using H.264 hardware decoding to deliver 7.1 channel surround sound.
Sony will offer its SMP-N200 set-top box next month in the U.S. for $99. The player, introduced at IFA in Berlin, is the successor to the company’s Netbox.
The device has been upgraded to support 3D and live content streaming. It can be controlled with an iOS or Android smartphone.
“The original featured then-impressive support for local media playback and streaming, but does the Blu-ray-less wonder does it have what it takes in 2011?” asks Engadget. “If it has a UI refresh and access to comparable sources thanks to Sony’s now streamlined Video Unlimited/Music Unlimited media approach then this could play well as a one-two punch with a connected PC, phone or tablet.”
The SMP-N200 features DLNA capability and an array of connection options including composite, component, HDMI and Wi-Fi.
“The Streaming Player is ideal for consumers who want to upgrade to a connected television, but are happy with the TV they currently have,” said Charles Speidel, vice president of Sony’s Home Audio and Video Group. “Whether using it in the family room or on a secondary television in the house this new set-top-box offers access to the full complement of streaming content available from Sony, without committing to the cost of a new Bravia.”
Google recently announced that Chrome 14 offers a number of interesting new updates as well as 32 bug fixes. The new revision to Chrome went out to users of the Web browser just before the weekend.
“One such update adapts Chrome to the Mac OS X Lion scroll bar style that appears when scrolling up and down the page,” explains Digital Trends. “Chrome is also now compatible with Lion’s full-screen mode.”
Among the other new features: browser updates that automatically download and install, a new Web Audio API that allows developers to mix sound sources within a three dimensional space, and Native Client support that allows developers to run C and C++ Web apps within a secure part of the browser.
And Digital Trends reports additional changes are on the way: “While testers in the Chromium channel are already playing with Chrome 16, the next version of the popular Web browser will bring more end-user upgrades than Chrome 14. The most significant upgrade within Chrome 15 are three options at the bottom of a new tab. When a new tab is launched, users can switch between most visited sites, apps and bookmarks.”
Google is working on a social and news reader designed to rival Flipboard, according to numerous sources close to the project. Dubbed “Propeller,” the “souped-up version of similar reader apps” will reportedly allow users to navigate multiple social media feeds through a polished interface.
“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Robert Scoble on his Google + social feed. “My source says that the versions he’s seen so far are mind-blowing good.”
Flipboard is currently the most prominent company offering this type of service, and even turned down an offer from Google last year to buy the company. (Flipboard is available only for the iPad, although an iPhone version is in development.) Similar apps include AOL’s Editions, Yahoo’s Livestand, Zite and Pulse. Facebook is also creating social versions of publications that enable personalized, reformatted content when users access a pub’s page through Facebook.
“All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies,” reports Kara Swisher in All Things D.
Low-cost software tools are driving the democratization of the post industry, suggests Digital Content Producer, and one result has been the availability of editing and effects services from some new players.
However, some professionals realize there’s more that impacts the bottom line than price.
“Rather than solely building a business on Apple’s Final Cut Studio or the Adobe Creative Suite,” suggests the article, “a number of new producers have found that Autodesk’s Smoke for Mac OS X has struck the right balance between cost and performance.”
Digital Content Producer profiles several companies that are currently using Smoke to attract and maintain their clients (including Boogie Studios, Glyph Corp. and VODA Studios).
“Autodesk’s Smoke for Mac OS X is a relatively new product, but it brings a level of finishing to the Mac platform that has been out-of-reach in the past,” indicates the write-up. “Thanks to a heritage of years of Irix and Linux development, the product starts as a seasoned offering, complete with a very high brand appeal among clients. These ingredients have given the early adopters a definite creative and business edge.”
“Clients have really responded well to our offering of finishing services,” explains Sebastian Dostie of Montreal’s Boogie Studios. “It’s great to have the audio mix on Pro Tools and video finishing on Smoke under one roof, because everything can get done in the same day at the same facility, including any last minute changes. We love that Smoke is on the Mac platform, because it makes it easy to bring in the offline editor’s FCP edit list or to use Photoshop on the same computer as Smoke. Performance and reliability has been great and clients feel very comfortable when they hear that you are using Smoke.”
In response to the public outcry from video enthusiasts and professional editors regarding the reported feature limitations of FCP X, Apple announced it has reintroduced Final Cut 7.
However, it will only be available through Apple telesales and at the original $1,000 price (the newer version costs $300, plus $50 each to add Compressor and Motion). According to the New York Times, the deal is for a limited and unspecified time.
The article suggests one drawback: “…it is impossible to import work from Final Cut 7 to Final Cut X. That means partially finished Final Cut 7 projects must be completed in 7. That also means many pro editors will have to keep both products on their computers for some time to come.”
The move is reportedly meant to appease producers who are in the process of assembling a film. “For the rest of us, especially the video dabblers, it makes more sense to get used to Final Cut Pro X, which more than serves most amateur needs,” suggests the article.
Google has purchased another 1,023 patents from IBM as part of what Digital Trends describes as Google’s Android defense strategy against smartphone lawsuits from Apple and other companies.
The article indicates that the transfers were recorded by the U.S. Patent and Trademark Office last week, and reminds us that Google also acquired 1,030 IBM patents in July and picked up 17,000 additional patents in its recent acquisition of Motorola.
“Indicative of how the patents are being put to use,” reports Digital Trends, “Google recently sold a batch of newly acquired patents to HTC — including some formerly owned by Motorola — in order to allow HTC to sue Apple.”
“Google is building an arsenal of patents that the company has said is largely designed to counter a ‘hostile, organized campaign’ by companies including Apple Inc. and Microsoft Corp. against the Android operating system for mobile devices,” adds Bloomberg.
Walt Mossberg suggests that one reason Apple’s iPad dominates the market is that most other tablet offerings come across as imitations that do not ultimately provide the same superior experience.
Sony aspires to change that perception with the release of its 9.4-inch Sony Tablet S, which Mossberg describes as a “handsome tablet with an unusual, asymmetrical design and some software tweaks and content services it hopes can set it apart from the pack.”
Sony’s new device, launched over the weekend, uses Google’s Android OS and costs the same as the Wi-Fi-only iPads ($500 for the 16GB version and $600 for the 32GB model).
The Tablet S has no cellular data option and tested weaker than the iPad in terms of battery life, but has a design like no other competitor: “One of the long sides of its rectangular, plastic body has a thick, rounded edge that makes the device look like a folded-back magazine.”
Mossberg sees this as a positive, even suggesting the device feels lighter than the iPad (it isn’t), based on how the weight rests on your palm. “While this design makes the Tablet S much thicker than many competitors, it has several advantages. When you hold the device one-handed in portrait, or vertical, mode, it feels much more comfortable and balanced than any other tablet I’ve tested. When you lay it on a flat surface in landscape, or horizontal, mode, the rounded edge creates a natural angle for typing, without a case or stand.”
Additionally setting it apart is an SD memory card slot (useful for transferring media), a customizable row of frequently used app icons, a Favorites feature (ideal for recently accessed media and Web bookmarks), and a universal remote control app with built-in infrared transmitter. “Sony also is bundling services for buying music, TV shows and movies, e-books and games to create a content ecosystem like Apple’s,” writes Mossberg.
We’ll see if these new features and unique design will be enough to attract consumers. If not, another tablet is on its way: “Sony is planning a second, even more radical tablet for later this fall, called the Tablet P. It’s a much smaller and lighter device that has no visible screen until you unfold it to reveal twin 5.5-inch displays that can either be used as one large screen or can have separate content in each.”
Instagram, an iPhone-only photo app, has become a darling of the fashion world.
Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
“The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”
Following Steve Jobs’ departure as CEO of Apple, The Daily Beast has published an insightful infographic that outlines what it sees as the “ten commandments” of Jobs’ business and creative philosophies.
The commandments range from “Be ruthless” and “Tap the experts” to “Shun focus groups” and “Prototype to the extreme.”
For example, Commandment 1: “Go for perfect — Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn’t think they were ‘clicky’ enough.”
ETCentric staffer Bob Lambert provided the following comments with this submission: “There are many, many tributes to the wisdom and business style of Steve Jobs these days. This one-page infographic is one of the best I’ve seen on the idealogy of the man and the company. What lesson on clear and focused thinking can we take from this?”
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
“CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”
Apple’s iPad is becoming a production tool for both professional and amateur musicians.
One band, The Ultramods, produced their recent album in two weeks using only GarageBand on the iPad.
Damon Albarn’s hip-hop project, Gorillaz, combines real vocals and instruments with synthesizers using a collection of apps including Korg iELECTRIBE, Moog Filatron and FunkBox Drum Machine. According to Pocket-lint: “It perfectly illustrates the convenience of being able to lay down tracks on a device, while on the move, with no access to a desktop computer or studio.”
Accessory brand Griffin’s PR director, Jackie Ballinger explains the benefits of tablets for musicians: “Technology, like the iPad enables musicians to become mobile without losing quality, now people are able to make music anywhere without limitations and without substantial costs. With the iPad and relevant apps a less costly alternative to recording studios and instruments, aspiring musicians have the opportunity to produce professional recording using solely these means.”
The article points out that Apple’s GarageBand is the top-selling music app on the iTunes store, and with “iPad prices starting at $499, along with the $4.99 for the GarageBand, that puts the basic cost of The Ultramods’ album production at just under $505.”
