Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
“The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”
In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
“Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
An Android version of the app is expected later this year.
Jaguar Financial Corporation CEO Vic Alboini, an investor in struggling Research In Motion, is urging the BlackBerry maker to consider selling the company. He has recommended that RIM form a committee of independent executives to explore the proposal.
According to the article: “RIM is seeing its once commanding presence in the smartphone market eroded by the likes of Android and Apple’s iOS: where a year ago RIM accounted for 19 percent of the market, second-quarter figures from Gartner put the company’s current share at 12 percent.”
Alboini suggests that selling RIM would maximize the company’s value to investors, who have watched their investments in the Canadian company significantly decline during the last year.
“RIM has been hanging hopes for its future on the BlackBerry PlayBook tablet, as well as a new swath of smartphones expected to land in 2012 based on RIM’s recently-acquired QNX operating system — the same OS used in the PlayBook,” reports Digital Trends. “So far, industry response to the PlayBook has been muted, with many citing its reliance on a BlackBerry handset for email as a major impediment — and U.S. mobile carrier Sprint recently backed out of plans to offer a 4G version of the PlayBook, citing lack of customer interest.”
During his bleak forecast of the publishing industry at the Edinburgh International Book Festival, novelist Ewan Morrison suggested the rise of the e-book will mean the end of writers as a profession, as piracy and a demand for steep discounts take over the book industry as it has with music, newspapers, games, porn, photography, telecommunications and home video.
Publishers will no longer be able to provide advances to enable writers to make a decent living and writers will increasingly depend on the “long tail” which cannot support them. Morrison adds that only established writers will prosper.
In 10 to 15 years, he believes the largest “publishers” will be Google, Amazon and Apple.
“The writer will become an entrepreneur with a short shelf life, in a world without publishers or even shelves,” predicts Morrison.
Apple claims there are more than 600 U.S. school districts that have at least one classroom where each student is receiving an iPad to use throughout the school day.
The popular tablets feature interactive programs in math, note-taking apps, videos and tutorials on everything from history to foreign languages.
The tablets are reportedly very popular in special education and for those who learn visually.
Textbook publishers are racing to develop curriculum specifically for iPads. Moreover, digital programs are less costly than textbooks and have interactivity and videos as well.
“I don’t want to generalize because I don’t want to insult people who are working hard to make those resources,” says Burlington High (Massachusetts) principal Patrick Larkin of textbooks, “but they’re pretty much outdated the minute they’re printed and certainly by the time they’re delivered. The bottom line is that the iPads will give our kids a chance to use much more relevant materials.”
Netflix walked away from another deal with Starz after that company insisted on a tiered-pricing model similar to what they would get with a cable channel. Netflix did not want to tamper with the simplicity of its monthly fee model.
Netflix had reportedly offered Starz more than $300 million per year to renew their agreement.
With the demise of the Starz deal, Netflix customers may feel that they are paying more and getting less. Still, Netflix counters that their Starz content accounts for only 5-6 percent of domestic viewing.
Netflix will be challenged by competitors like Hulu, Amazon, Apple and Microsoft XBox Live. Moreover, cable companies are increasingly offering similar access to video through TV Anywhere services.
Starz may either sell its content to a Netflix competitor or try and create its own streaming brand like HBO.
Bowers & Wilkins has launched a free app that enables users to stream music from wirelessly connected Apple devices for playback on any AirPlay-enabled player, such as the Zeppelin Air iPod dock.
“There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” explains Paul McCarthy of App Developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”
“The app lets every person with an ‘i’ device contribute to a party’s playlist,” reports MarketNews. “The music can first be compiled through the app, then arranged to the organizer’s liking before it’s officially sent to the AirPlay device for playback.”
An open WiFi network and AirPlay is required to use the app. AirPlay requires iTunes 10.1 or later and an iPhone, iPad or iPod touch.
Apple’s iTunes Match went live to developers for testing this week and music “streaming” from the cloud is reportedly already up and running.
If the hype is accurate, the TechCrunch article header from Dennis Kuba’s story submission may prove telling: “With iTunes In The Cloud, Apple Under-Promises And Over-Delivers.”
Apple enthusiasts are excited to see what shakes out this fall with iOS 5 and iCloud. Yesterday, TechCrunch reported: “Tonight brought perhaps the biggest surprise revelation yet: iTunes in the Cloud will support streaming as well as downloading of music.”
There is also speculation that this announcement may lead to a possible “cloud iPhone.” Rumors are making the rounds that Apple might unveil a low-cost iPhone 4 (with minimal on-board storage) alongside its new iPhone 5 release. If iTunes has streaming functionality, the low-cost version of the iPhone could rely on the cloud for content.
Be sure to check out the iTunes Match videos included in the post.
TechCrunch recently added an update: “There’s some debate going on right now about whether or not this is technically streaming. Even Apple is avoiding the term, as Peter Kafka points out. There are two reasons for this — reasons Google follows as well with their service.”
In a price comparison of Apple’s iPad and 42-inch LCD TVs, Bloomberg has included a compelling chart from research firm DisplaySearch that illustrates how the average price of a large screen TV is expected to soon drop below that of the popular tablet.
According to DisplaySearch, the average cost of a 42-inch LCD TV in the U.S. is expected to drop to $578 by the end of this year and continue to fall through 2015.
Apple’s iPad tablets sell for $499 to $829 in the U.S., with the Wi-Fi only, 32-gigabyte version priced at $599.
“The value consumers ascribe to a TV set is lower than most manufacturers’ costs,” says Macquarie Group analyst Jeff Loff. “Even incremental features like 3D, Internet connectivity and enhanced motion processing do not generate enough of a price lift to turn TV sets profitable.”
There has been a fair amount of recent press regarding changes to Apple’s TV rental offerings. Peter Kafka, reporting for The Wall Street Journal, writes: “Apple has completely removed customers’ ability to rent shows from iTunes; the remaining options are to buy individual episodes or in some cases a ‘Season Pass’ for a year’s worth of shows.”
Apple spokesman Tom Neumayr says people prefer buying TV shows instead of renting, which not surprisingly may be more in line with the needs of customers interested in Apple’s cloud initiatives. “iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose,” Neumayr said.
According to a Fox statement: “After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.”
Amazon’s tablet PC is widely expected to be ready for release this fall and, according to Forrester Research, will “completely disrupt the status quo.”
Forrester analysts predict the tablet will provide competition for Apple’s iPad and could sell as many as 5 million units in the fourth quarter of 2011.
The report suggests Amazon’s success will depend on pricing the device below $300 (paidContent points out that Amazon has yet to officially confirm it will even release a tablet).
Forrester believes an Amazon tablet will prove popular based on the company’s “willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets.”
If successful, an Amazon tablet could significantly boost the competitive profile of Google’s Android operating system.
As part of its partnership with the Original iPhone Film Festival, Red Giant Software has dropped the cost of its $2.99 “Movie Looks HD” app for a limited time.
According to Hand Held Hollywood, the app will be available for free via Apple’s App Store from August 23-September 1.
Movie Looks HD is a universal app capable of adding a professional finish to iPhone footage, providing services such as color correction using multi-layer color grading.
“If you haven’t tried Movie Looks HD yet, it’s an awesome universal app, capable of adding a professional, film-like finish to your iPhone footage,” reports HHH. “If you’re familiar with Red Giant’s line of ‘Magic Bullet’ plug-ins, then you already know what I’m talking about.”
The Original iPhone Film Festival asks aspiring filmmakers to shoot, edit and upload films with an iPhone, iPod Touch or iPad 2 (the submission deadline is September 30). According to the festival’s site: “We’ve recruited a panel of experienced industry professionals from the worlds of advertising, film and television to watch what you come up with. They will pick their favorites and we’ll give away some cool prizes.”
The recent IHS Screen Digest Media Research report indicates that Apple’s iTunes held the number one spot for movie electronic sell-through (EST) and Internet video on demand (iVOD) with 65.8 percent of the market in the first half of 2011. The Zune Video Marketplace was second with 16.2 percent, while Walmart’s Vudu came in third with 5.3 percent.
The research suggests much of Apple’s success can be traced to AirPlay which allows you to stream wirelessly to other devices including TVs.
“IHS believes that the ability to stream media from Macs or iOS devices to an Apple TV or third-party AirPlay receiver has prompted users to buy more movies from iTunes — presumably so they can AirPlay them to somewhere else,” reports Ars Technica.
It should be noted that Amazon spent this period shifting its strategy to streaming video on demand (SVOD), which IHS ranks in a separate space from iVOD. According to the article: “Amazon still saw a small bump from 4 percent in the first half of 2010 to 4.2 percent a year later, showing that users are still sticking by Amazon’s ‘old’ service.”