T-Commerce, which allows consumers to buy items they see on TV shows directly from their set, is not new. Predicted since the 1980s, it’s appeared as Enhanced TV, T-Commerce and Shopification. The idea that a viewer could simply click on a sweater worn by her favorite sitcom character and purchase it is heady, but the difficulty of making items clickable frame-by-frame was (and is) a massive stumbling block. At the HPA Tech Retreat, RealNetworks described its T-Commerce solution, powered by computer vision. Continue reading HPA 2018: Real Networks Explores the Future of T-Commerce

In the ongoing journey to integrate high dynamic range (HDR) into U.S. movie theaters and homes, a panel at this week’s HPA Tech Retreat in Palm Desert, California explored the topic from several angles. Everyone knows that HDR is much more than a single format: HDR10, HDR10+, Dolby Vision, HLG (hybrid log gamma) all compete in the marketplace. But Pat Griffis, Dolby Laboratories vice president technology in the office of the CTO and a SMPTE fellow, wanted to clarify the basic definition of HDR as more accurately seen as color volume. Continue reading HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR

The advent of digital acquisition has made long-term storage more complicated for media and entertainment companies, which up until now have been dependent on tape-based solutions. Now, Sony has unveiled Everspan, an optical disc technology it guarantees will last for 100 years. That 100-year guarantee would relieve companies of the expensive, time-consuming need to migrate libraries to new technology. Each disc stores 300 gigabytes, and Everspan uses up to 64 drives to read data at extremely high speed. Continue reading Sony Introduces Optical Disc Archival System to Replace Tape

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Digital Optical Tape System (DOTS) could be the answer to the film industry’s digital archiving problem. Group 47, a startup of several Hollywood technology veterans, is getting ready to build an engineering model, and hopes to have the technology available in the next 18 months. The company proposes DOTS as a robust, secure, inexpensive digital archiving format that could last more than 100 years. The plan is to further develop the technology and license it to manufacturers.  Continue reading DOTS Technology Could Solve Hollywood Archiving Challenges

At the Packard Campus of the Library of Congress’s National Audio-Visual Conservation Center, technicians are working to convert old videotapes into digital files, as part of an effort to preserve a collection of 1950s-through-1970s TV shows. The process is challenging, costly and time-consuming, but increasingly important considering the large percentage of original tapes that no longer exist. If the videotapes are not transformed, future generations will have very little access to an important segment of media history. Continue reading Library of Congress Project Seeks to Preserve TV History