As NFTs work their way into the social fabric via digital art and collectibles, there is speculation that their usefulness is only beginning to be understood. While non-fungible tokens have gained popularity due to their use in illustration, music, entertainment, gaming and sports, as a medium they’re still in their infancy. As units of data saved onto a blockchain, the provenance of every NFT is trackable, substantiating ownership and authenticity. As such, there is interest in using them for everything from educational credentialing and documenting medical treatment to automotive applications and philanthropic fundraising. Continue reading NFTs Are Poised to Move Beyond Arts into Academia, Health

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

Welcome to the second week of ETC’s Executive Spotlight series, in which we interview execs from our member companies about how they are adapting business operations during the global COVID-19 pandemic. Today we have Anthony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures, who explained that his studio had the necessary infrastructure and processes in place to smoothly transition their global archive, mastering and content distribution operations when social distancing went into effect. From the start of the safer-at-home orders, Paramount’s Tech Ops team has effectively worked from home since most of their operating processes utilize software systems that are web enabled. Continue reading Executive Spotlight: A Talk with Paramount’s Anthony Guarino

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

Focusing on the idea of “fixity,” Guidelines for the Preservation of Digital Audio-Visual Assets in the Cloud, the Entertainment Technology Center’s Archive working group white paper is now available online. This Adaptive Production working group, co-chaired by Paramount Pictures’ Andrea Kalas, was tasked with looking into a specific issue regarding archiving in the cloud and settled on pursuing the idea of fixity: an archivist’s term for ensuring the prevention of data loss in digital preservation. Continue reading ETC Archive Working Group Publishes White Paper on Fixity

The Entertainment Technology Center’s latest newsletter is currently posted online with updates to new and ongoing projects. Among the key announcements: ETC recently held its Studio Technology Leaders Dinner at USC’s Town & Gown. During the event, Ken Williams announced that Michael Wise of Universal has been named the new ETC Executive Board chairman. Additionally, ETC presented Leon Silverman of Netflix with the Bob Lambert Technology Leadership award. ETC selected four projects to continue with the development phase of its inaugural Immersive Media Challenge, and during a recent All Members Meeting, USC students discussed their opinions about media consumption. Visit the newsletter to read more about these topics and updates to ETC projects involving 5G, AI, adaptive production, quantum computing, archiving and preservation, production in the cloud, and more. Continue reading ETC’s Spring/Summer Newsletter Is Now Available Online

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

The move to digital has created major challenges for content creators and owners. As part of the Birds of a Feather program at the NAB Show in Las Vegas next week, Erik Weaver of HGST and an all-star panel representing key industry working groups will discuss “Redefining Deliverable and Preservation Standards for Digital Times.” The panel is scheduled for Monday, April 8, 12:00-1:00 pm in N243. Guests will include Jesse Korosi of SIM Digital, Mary Yurkovic of MESA, Seth Levenson of The Entertainment Technology Center@USC, John Hurst of CineCert, and Craig Seidel of MovieLabs. Continue reading NAB Panel to Cover Digital Deliverable & Archive Standards

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

SMPTE kicked off its 2017 Annual Technical Conference & Exhibition on Monday with an all-day symposium on artificial intelligence and its emerging role in entertainment production and distribution. Among the day’s presentations, SMPTE’s Richard Welsh presented a compelling primer on AI, Google’s Jeff Kember discussed the differences between supervised and unsupervised systems, Hitachi Vantara’s Jay Yogeshwar addressed using machine learning and AI for production workflow, Yvonne Thomas of Arvato Systems looked at the value of effective data analytics, Greg Taieb of Deluxe addressed language localization for multilingual distribution, and Aspera co-founder Michelle Munson examined next generation network design. Continue reading SMPTE: Industry Leaders Gather to Discuss the Future of AI

IAC-owned Vimeo is purchasing the Livestream platform and rolling out its own live-streaming service called Vimeo Live. Terms of the deal were not disclosed. Earlier this year, Vimeo abandoned its plans to release a SVOD business. Rather than compete in the SVOD space with Amazon, Hulu and Netflix, “Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators,” reports TechCrunch. Integrating Livestream tech into Vimeo Live “will allow video creators to capture, edit, stream and archive their live events … in addition to hosting, distributing, and generating revenue from their videos.”  Continue reading Vimeo to Acquire Livestream Platform and Launch Vimeo Live