Companies such as Intel and Nvidia have long dominated the design and manufacture of semiconductor chips, but they are now facing competition from their own customers. Amazon, Google and Microsoft, all of which have seen strong growth in cloud computing, are looking to create their own chips to ensure better performance and lower costs. Amazon, for example, debuted a chip intended to speed up AI algorithms. Traditional chip manufacturers are creating specialized processors to retain their long-time customers. Continue reading Chipmakers Intel, Nvidia Now Compete with Their Customers