Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
Continue reading AR Developers Make Their Cases for First Uses of Technology

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

Apple just revealed that it is investing $390 million in Finisar, the company that manufactures the chips used in Apple’s products for depth and proximity sensing. Apple has made use of the chip’s capabilities in some of its new features, including Face ID, Animoji and ARKit, the software development kit for augmented reality. The investment comes from Apple’s $1 billion Advanced Manufacturing Fund. The Sunnyvale, California-based Finisar will use the money to re-open a plant in Texas that will create 500 jobs. Continue reading Apple Invests $390M into Depth/Proximity Chip Maker Finisar

Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

As early as 2020, Apple plans to ship an augmented reality headset that will have its own display and rely on a new chip and operating system, say knowledgeable sources. Apple chief executive Tim Cook considers AR to have the potential to be as revolutionary as the smartphone. By working on an AR solution, Apple joins Google, which is working on a business-oriented version of its previously launched Google Glass. Startup Meta is another company that has developed an AR headset, for use in education and medicine. Continue reading Apple Planning AR Headset by 2020 and New ARKit by 2018

Microsoft and Samsung have partnered on a new virtual reality headset, HMD Odyssey, that relies on the former’s Windows Mixed Reality, Windows 10 software for immersive computing on devices and headsets. Samsung is not the first company to base its VR headsets on Windows 10: Acer, Dell, HP and Lenovo Group are all building such VR devices. But Samsung is Microsoft’s most important partner thus far as the computing company faces Apple, Google, Facebook and other major rivals in the virtual reality/augmented reality arena. Continue reading Samsung Takes on Rift With Windows Mixed Reality Headset

Apple ARKit for iOS 11, which enables developers to create augmented reality apps, has caught the attention of developers. With the new iPhone 8, iPhone 8 Plus and iPhone X, those same developers now have the best hardware and software for creating new AR apps. IKEA quickly jumped on board, and Apple also showed a multiplayer game using iPhones. Apple ARKit does have drawbacks: it doesn’t detect vertical surfaces, such as walls, and although it works on iPhones as old at the 6s, it really shines on the latest iPhone hardware. Continue reading Apple ARKit and New iPhones Set the Stage for AR Adoption

Apple CEO Tim Cook led a press event yesterday from the Steve Jobs Theater at the newly constructed Apple Park campus in Cupertino. Among the top announcements, Apple unveiled three new iPhones (including the much-hyped 10th anniversary iPhone X), provided details for the swim-proof Apple Watch Series 3 with new dual-core processor, and debuted an updated Apple TV streaming box with 4K Ultra HD and HDR support (starting at $179). Apple also announced it is working with Qi to develop its AirPower wireless charging standard, walked through details for watchOS 4, and revealed a September 19th release date for iOS 11. Continue reading Apple Unveils New iPhones, Watch Series and 4K Apple TV

Florida-based startup Magic Leap has kept its augmented reality plans under wraps. But a patent application with drawings featuring smartglasses just surfaced, revealing more information about what the $4.5 billion company is up to. The original design patent, filed in 2015, showed the skinny glasses had sensors on the right and left-hand sides and goggle-like frames. This second public design application may be closer to what the ultimate Magic Leap AR glasses will be, even as a company spokeswoman denied it. Continue reading Magic Leap’s AR Smartglasses Described by Inside Sources

Google just released ARCore, software to enable developers to more easily create augmented reality apps. The company took its first step into augmented reality in 2014, when it introduced Tango, its 3D mapping system. But it had a hard time getting Android phone makers to make the necessary hardware upgrades to foster widespread AR adoption. Google now hopes that, rather than expensive hardware upgrades, developers will be more enticed by its software solution for allowing apps and sites to track physical objects and overlay them with virtual images. Continue reading Google Debuts Software Tools for AR App, Web Developers

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

This fall, IKEA will roll out an augmented reality application for iPhones and iPads, using Apple’s ARKit platform. The company currently has teams of interior designers, professors and others in the Netherlands, Sweden and the U.S. working on the app, which is timed to go live with Apple’s launch of iOS 11 software. IKEA is not alone in realizing its customers could benefit from an app that allows them to envision how a couch will look in their living room; online furniture company Wayfair has also released an AR app. Continue reading IKEA to Launch an AR App Based on Apple’s ARKit Platform