Journalist and ETCentric contributor Adrian Pennington forwarded us news that the BBC, working with research partners Arqiva and BT, plans to broadcast the World Cup final and two other FIFA matches live in 4K as part of an ongoing trial with the Ultra HD format. This marks the first time that 4K will be distributed simultaneously over IP and digital terrestrial television technologies, a hybrid distribution model that the BBC has been developing for several years. Continue reading BBC Schedules 4K Ultra HD Broadcast Trials for World Cup