BitTorrent is making efforts to appeal to Hollywood — and help generate legitimate revenue — by offering studios and artists the opportunity to sell and distribute their material in Bundles as a way to entice customers to buy the full content on iTunes or other similar services. BitTorrent Bundles has already teamed up with Lady Gaga, Madonna and Vice Media to launch promotional content including photos, trailers, videos, songs and other extras. Continue reading BitTorrent Offers Hollywood Bundle Options for Promo Content

Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?