Competing chipmakers Intel and AMD are joining forces on an advisory group for x86 computing. Invented by Intel and launched in 1978, the x86 architecture remains one of the most widely used platforms in the world, but has already been displaced by ARM in mobile, and is now fending off a challenge from that architecture in the AI space. Also participating in the x86 advisory are Broadcom, Dell, Google, Hewlett Packard Enterprise, HP Inc., Lenovo, Meta, Microsoft, Oracle and Red Hat, joined by tech luminaries Linus Torvalds, inventor of Linux, and Epic Games founder and CEO Tim Sweeney. Continue reading Rivals Intel and AMD Team Up to Launch x86 Advisory Group

Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Just in time for the holiday season, Google Shopping is launching an AI-powered personalized feed that recommends items customers might like. The redesign is coming to desktop and mobile devices in the U.S. in the coming weeks. Suggested items are based on search and YouTube histories as well as AI inference. Shoppers will get “an AI-generated brief with top things to consider” in finding the right item, plus a curated feed of products. For now, the brief will be labeled “experimental,” and Google is encouraging feedback for the times AI doesn’t get it 100 percent right. Continue reading Google Shopping Redesigned with Gemini Feed, Infinite Scroll

Adobe has launched a public beta of its Generate Video app, part of the Firefly Video model, which users can try for free on a dedicated website. Login is required, and there is still a waitlist for unfettered access, but the Web app facilitates up to five seconds of video generation using text and image prompts. It can turn 2D pictures into 3D animation and is also capable of producing video with dynamic text.  The company has also added an AI feature called “Extend Video” to Premiere Pro to lengthen existing footage by two seconds. The news has the media lauding Adobe for beating OpenAI’s Sora and Google’s Veo to market. Continue reading Adobe Promos AI in Premiere Pro, ‘Generate Video’ and More

OpenAI has announced Swarm, an experimental framework that coordinates networks of AI agents, and true to its name the news has kicked over a hornet’s nest of contentious debate about the ethics of artificial intelligence and the future of enterprise automation. OpenAI emphasizes that Swarm is not an official product and says though it has shared the code publicly it has no intention of maintaining it. “Think of it more like a cookbook,” OpenAI engineer Shyamal Anadkat said in a social media post, calling it “code for building simple agents.” Continue reading OpenAI Tests Open-Source Framework for Autonomous Agents

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Generative video models seem to be debuting daily. Pyramid Flow, among the latest, aims for realism, producing dynamic video sequences that have temporal consistency and rich detail while being open source and free. The model can create clips of up to 10 seconds using both text and image prompts. It offers a cinematic look, supporting 1280×768 pixel resolution clips at 24 fps. Developed by a consortium of researchers from Peking University, Beijing University and Kuaishou Technology, Pyramid Flow harnesses a new technique that starts with low-resolution video, outputting at full-res only at the end of the process. Continue reading Pyramid Flow Introduces a New Approach to Generative Video

Hailuo, the free text-to-video generator released last month by the Alibaba-backed company MiniMax, has delivered its promised image-to-video feature. Founded by AI researcher Yan Junjie, the Shanghai-based MiniMax also has backing from Tencent. The model earned high marks for what has been called “ultra realistic” video, and MiniMax says the new image-to-video feature will improve output across the board as a result of “text-and-image joint instruction following,” which means Hailuo now “seamlessly integrates both text and image command inputs, enhancing your visuals while precisely adhering to your prompts.” Continue reading MiniMax’s Hailuo AI Rolls Out New Image-to-Video Capability

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

The theme of Zoomtopia 2024 was “an AI-first work platform for human connection,” with the release of the custom Zoom AI Companion 2.0 for Zoom Workplace, an AI assistant that costs $12 per month that starting next year will have the ability to create custom AI avatars. Initially available for short video presentations to share with internal teams, the eventual goal is to have a “digital twin” that can participate in meetings and calls. The avatars will “save time and production costs” with segments that work with Zoom Clips for internal circulation in brief messages to colleagues. Continue reading Zoom Updates Its AI Assistant and Previews Custom Avatars

OpenAI has added publishing powerhouse Hearst to its formidable list of media partners. The force behind outlets including Cosmopolitan, Elle, Esquire, Car & Driver, Popular Mechanics, San Francisco Chronicle and Houston Chronicle will allow more than 20 magazine brands and over 40 newspapers to provide “a vast array of lifestyle content” as well as local news and niche insights to ChatGPT’s professed 200 million weekly users as well as, presumably, on the prototype SearchGPT that launched in July (with a planned ChatGPT integration). Continue reading Hearst Agrees to Content Deal with OpenAI to Fuel ChatGPT

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

Databricks Apps is a new platform designed to make building internal data and AI applications something that can be done in a few clicks. Available now in public preview on AWS and Azure, the template-based system lets users weave data and frameworks of choice into full-featured apps that can run in the Databricks environment. The company says the system can code and deploy a secure data app with AI integration in five minutes. “Ideal use cases include data visualization, AI applications, self-service analytics and data quality monitoring,” according to the San Francisco-based company. Continue reading Databricks Previews Toolkit for Internal Data, AI App Creation

Samsung heralded the world of personalized AI at its 10th annual developer conference, where Samsung Electronics Vice Chairman, CEO and Head of Device eXperience Jong-Hee Han said those who own the company’s top of the line TVs will soon have generative AI, ChatGPT and a more responsive relationship with Bixby, Samsung’s smart assistant. The company introduced AI Cast, making it simpler to get intelligence from Galaxy phones to Samsung TVs. The Galaxy S24 series, released early this year, has native AI that will soon generate content that can be beamed to a sprawling TV screen. Continue reading Samsung Developer Conference Emphasizes AI, One UI 7 UX

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+