Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising. XR’s SVP of Enterprise Solutions Kristin Wnuk was also there to describe her company’s work in the space. Continue reading CES: Utilizing Real-Time AI to Measure Representation in Ads

In the never-ending smorgasbord of AI hype, “agents” represent practical and worthwhile potential. AI agents are autonomous AI programs that can understand some context and take action in that context. Agents can autonomously perform a task that involves mapping a goal to its context and parameters (even if they’re not explicitly laid out), process data across multiple formats and ontologies to understand the goal and work through the task, call multiple functions across multiple apps, and take some action to achieve the goal. Unfortunately, however, while many are talking about AI agents, few are promoting actual products at CES. Continue reading CES: Show Features a Surprisingly Small Number of AI Agents

During the “Speed, Customization, Innovation: AI in Gaming” panel during CES this week, game publishers and developers shared their latest insights regarding how they use generative AI tools. A prevailing question involved the impact of AI’s ability to generate pixels and video frames efficiently — especially in light of Nvidia’s keynote the prior evening announcing its new Blackwell RTX 50 Series GPUs’ enormous ability to do so. Other opinions shared during the panel included thoughts on whether AI is overhyped for gaming and wish lists for fixing the limitations of AI tools. Continue reading CES: Thoughts on the Benefits and Limitations of AI in Gaming

Wearable technology startup Halliday has unveiled smart glasses that beam images directly to the wearer’s eyes. At CES Unveiled, the Shenzhen-based company previewed AI-powered eyewear that that projects images directly into eyes instead of onto a lens and is controlled by a smart ring. The “minimal optical module projection technology,” coined DigiWindow, is being called first-of-its-kind. The device has a “proactive AI assistant” that reacts to its environment without being asked. The frames come in matte black or tortoiseshell and have lenses that can accommodate prescriptions. Continue reading CES: Halliday’s AI Smart Glasses Project Directly into the Eye

BMW has revealed an upcoming release of its iDrive operating system that essentially turns the entire windshield into a 3D heads-up display. The “close-to-production” version of BMW Panoramic Vision showcased at CES 2025 integrates augmented reality to layer navigational directions and driver assistance tips onto the windshield. It also does away with the conventional dashboard “gauge cluster,” projecting digital equivalents onto the windshield that can be customized. The setup is powered by the new BMW Operating System X and will be introduced in all new BMW models from the end of 2025. Continue reading CES: BMW iDrive Turns the Car Windshield into an AR Display

During CES 2025 in Las Vegas this week, Meta Vice President and Chief AI Scientist Yann LeCun had a compelling conversation with Wing Venture Capital Head of Research Rajeev Chand on the latest hot button topics in the rapidly evolving field of artificial intelligence. Some of the conclusions were that AI agents will become ubiquitous — but not for 10 to 15 years, human intelligence means different things to different AI experts, and nuclear power remains the best and safest source for powering AI. And, for those looking for more of LeCun’s tweets, he said he no longer posts on X. Continue reading CES: AI Pioneer Yann LeCun on AI Agents, Human Intelligence

CES 2025 kicked off appropriately with a high-powered panel on AI’s impact in entertainment. Under the expert moderation of our friend, and former president of the Hollywood Professional Association, Seth Hallen, three of the industry’s most senior leaders spoke candidly about what the technology means to the industry: Samira Panah Bakhtiar (GM of Media and Entertainment, Games, and Sports at Amazon Web Services), Academy Award-winner Ed Ulbrich (Chief Content Officer and President of Production at Metaphysic), and Richard Kerris (GM of Media and Entertainment at Nvidia). Continue reading CES: Industry Leaders Highlight Transformative Potential of AI

Nvidia founder and CEO Jensen Huang kicked off CES 2025 with a keynote that was filled with new product announcements and visionary demonstrations of how the company plans to advance the field of AI. The first product that Huang unveiled was the GeForce RTX 50 series of consumer graphics processing units (GPUs). The series is also called RTX Blackwell because it is based on Nvidia’s latest Blackwell microarchitecture design for next generation data center and gaming applications. To showcase RTX Blackwell’s prowess, Huang played an impressively photorealistic video sequence of rich imagery under contrasting light ranges — all rendered in real time. Continue reading CES: Nvidia Unveils New GeForce RTX 50, AI Video Rendering

Deloitte Consulting Chief Technology Officer Bill Briggs opened a CES panel discussion on Tech Trends 2025 with the declaration that, “the pace of change in technical has never been faster and the magnitude has never been greater.” “How do we translate that into the investments we need to be making and how we think about products and customer experiences?” he asked. Much of what faces us, he stressed, is “more knowable than we feel it is.” In Deloitte’s 16th annual Tech Trends report, the company lists six tech trends, with artificial intelligence as the common thread. Continue reading CES: Deloitte CTO on Tech Trends 2025 from AI to Quantum

Microsoft anticipates spending $80 billion to construct AI data centers in fiscal 2025, which ends in June. More than half of that investment will fund U.S. infrastructure, according to company Vice Chair and President Brad Smith. The move aims to keep Microsoft, which owns a stake in OpenAI, a leader in artificial intelligence, and bolster the nation’s position in the global AI race, which Smith says it currently leads, “thanks to the investment of private capital and innovations by American companies of all sizes, from dynamic startups to well-established enterprises.” Continue reading Microsoft AI Forecast Includes $80B in Data Center Spending

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

YouTube has partnered with Creative Artists Agency to develop technology that will help celebrities identify and remove deepfake videos created by AI to exploit their images. YouTube announced the tech in September and has now gained CAA’s support in the form of “critical feedback to help us build our detection systems and refine the controls.” In exchange, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale,” the streamer announced. CAA’s clients includes celebrity talent spanning acting, music and sports. Continue reading CAA to Help YouTube Develop an AI Deepfake Removal Tool

At CES 2025 in Las Vegas this week, the Consumer Technology Association (CTA) unveiled transformative trends and expected highlights of the massive trade show during a media preview on Sunday. CTA Senior Director of Innovation and Trends Brian Comiskey led a discussion on the rise of Gen Z, the increasing influence of artificial intelligence, and predicted a “Quantum Decade” for the 2030s. Sustainability, energy transitions, and human security, especially around food, also emerged as critical themes. “Innovation is never just one thing — it’s the convergence of technology and human-centric values that drives progress,” Comiskey noted. Continue reading CES: Tech Trends Focus on Gen Z, AI, the ‘Quantum Decade’

Artist-led generative AI film and animation studio Asteria has joined with AI research startup Moonvalley to create Marey, “the entertainment industry’s first clean foundational AI model.” Trained exclusively on “ethically sourced data” owned by Asteria, Marey is named after the French physiologist who helped put the “motion” in motion pictures, Étienne-Jules Marey. Asteria says Marey is being trained for a 2025 debut targeting major Hollywood productions with a pitch that says it has not and will not rely on scraped data, something Big Tech competitors have taken heat on. Continue reading Asteria and Moonvalley Team Up on Ethical AI for Hollywood

Attempting to stay ahead of OpenAI in the generative video race, Google announced Veo 2, which it says can output 4K clips of two-minutes-plus at 4096 x 2160 pixels. Competitor Sora can generate video of up to 20 seconds at 1080p. However, TechCrunch says Veo 2’s supremacy is “theoretical” since it is currently available only through Google Labs’ experimental VideoFX platform, which is limited to videos of up to 8-seconds at 720p. VideoFX is also waitlisted, but Google says it will expand access this week (with no comment on expanding the cap). Continue reading Veo 2 Is Unveiled Weeks After Google Debuted Veo in Preview