By the end of this month, Google will update its site with a new “page experience” designed to limit user frustration that results from slow-loading sites. Google will assess websites via three core web metrics, giving preference and higher placement to those that offer 1) secure connections, 2) lack of intrusive elements such as pop-ups and 3) are mobile-friendly. Publishers have expressed concern about this expected update, but some experts, such as RustyBrick chief executive Barry Schwartz, say the “overall impact” will be minimal. Continue reading Google Updates Search to Boost Safe, Mobile-Friendly Sites