Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

Alphabet-backed research lab DeepMind last week released a new AI system called Gato that takes a step toward artificial general intelligence, or AGI, technology that enables machines to undertake and learn the same tasks as humans. Described by DeepMind as a “general purpose AI, Gato’s debut coincides with LinkedIn co-founder Reid Hoffman and DeepMind co-founder Mustafa Suleyman securing $225 million to fund Inflection AI, an artificial intelligence company the pair launched earlier this year to simplify communication between humans and computers. Neither investors nor valuation were disclosed. Continue reading DeepMind’s Gato Moves Toward Artificial General Intelligence

X2 Games released “St. Noire,” an AI murder mystery board game that integrates Amazon’s Alexa voice assistant. “St. Noire” ($40 on Amazon) lets players become private eyes and explore the eponymous, shady town to determine the culprit in a recent murder. Players ask Alexa to “examine” locations such as Black Saint Bar or Greasy Spoon, or to pretend to be a suspect during interrogation. The game, which requires the use of Alexa, is similar to the board game “Clue” in that it evolves by the process of elimination to determine the specifics of each crime. Continue reading X2 Games Integrates Alexa to Update Board Game Format

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Helios and Matheson Analytics, MoviePass’ parent company, has the exclusive option to acquire the film library and production slate of Emmett Furla Oasis (EFO) Films, which produced “Lone Survivor” and “End of Watch.” The company would use EFO Films’ assets and expertise to debut its own production company, MoviePass Films. EFO founders Randall Emmett and George Furla would be co-chief executives of the new venture. Helios and Matheson chief executive Ted Farnsworth said the deal signals MoviePass’ continued viability. Continue reading Helios and Matheson to Buy EFO Films Library, Current Slate

Google’s DeepMind division has improved the speed and performance of its machine learning system with technology whose attributes are similar to how animals are thought to dream. Dubbed “Unreal” (Unsupervised Reinforcement and Auxiliary Learning), the system learned to complete Labyrinth, a 3D maze, ten times faster than the best existing artificial intelligence software and can now play up to 87 percent of expert human players’ performance. DeepMind researchers will now be able to try out new ideas much more quickly. Continue reading Google DeepMind Speeds AI Learning with Computer Dreams

Microsoft is expanding beyond video games in an effort to make its Xbox console more of an entertainment media hub. The software giant is planning to produce TV-like original programming including an expected series from Steven Spielberg based on “Halo,” a version of Swedish sci-fi show “Humans,” a soccer reality-style series and a documentary about discarded Atari games. Microsoft joins a growing field as companies such as Netflix, Amazon, Hulu and Yahoo are tackling original content. Continue reading Microsoft Planning Original TV Programming for Xbox Console

Atari founder Nolan Bushnell released a new book this week called “Finding the Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent.” The book sets out to answer the popular Silicon Valley question: “Who is the next Steve Jobs?” and, in the process, offers advice on how to launch the next Apple or Atari. Bushnell was one of the first to hire Jobs and later turned down the chance to own one-third of Apple during its early years. Continue reading New Book from Nolan Bushnell: Finding the Next Steve Jobs

New York-based interactive entertainment company Atari Inc. filed for Chapter 11 bankruptcy protection on Monday, announcing plans to sell all its assets. The videogame pioneer, with a portfolio of more than 200 games, has filed in an effort to separate from its French parent Atari SA of Paris (formerly Infogrames SA) and secure independent capital. Continue reading Atari Files for Bankruptcy to Separate from Parent Company