At the ETC conference on VR/AR, Source Sound VR’s Linda Gedemer moderated a panel of audio experts to talk about today’s VR audio tools, the trends animating VR audio, and their wish list for future technology. Everyone agreed that the audio toolsets for VR/AR seem to change nearly every day, although a handful of tools — such as Dolby Atmos and game tool Wwise — stand out as being widely accepted in this industry sector. Panelists from OSSIC, Nokia, and Source Sound VR described the toolsets they use. Continue reading NAB 2017: A Look at the Evolving Trends in VR and AR Audio

AMC and Dolby are offering moviegoers the best of laser projected-images, immersive sound, and vibrating seats in their new brand of theaters, “Dolby Cinema at AMC Prime.” The new premium theater will show movies in high dynamic range (HDR) and a wide color gamut accompanied by Dolby’s Atmos immersive sound system. The power reclining seats will also vibrate with the on-screen action. The two companies hope to install 15 of these new theaters by the end of the year. Continue reading AMC Partners with Dolby to Offer Premium Cinema Experience

Audio technology company DTS will join Dolby and Barco in bringing object-based immersive sound systems to cinemas. The company already offers its DTS:X system for home theaters, but now DTS is delivering its tech to commercial theaters with a lower entry cost than rival systems. According to The Hollywood Reporter, the DTS:X system is lower in cost since theaters can start with just a few additional speakers and a supported server. About 350 DTS:X system installations are scheduled for this summer in Asia. Continue reading DTS:X is a New Immersive Sound System for Movie Theaters

Virtual reality content creator Jaunt has partnered with longtime movie sound experts at Dolby to improve the audio in immersive experiences. Audio is a crucial part of making VR feel more like reality, and the Dolby Atmos system will allow Jaunt to specifically target sounds so that they seem as if they are coming from a very specific location. The new technology is expected to improve VR storytelling since content creators would be able to use sound to redirect a user’s attention. Continue reading Dolby and Jaunt Bring Atmos Surround Sound to Virtual Reality

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

Dolby Labs is bringing its Atmos surround sound tech to the living room through Blu-ray and streaming services. Dolby Atmos, the cinema sound system introduced in 2012, will be available via Blu-ray without the need for players to upgrade hardware. Partners will offer receivers, speakers and other devices to help deliver the Atmos experience to the home, while existing BD players that conform to the Blu-ray spec will support Atmos content on a Blu-ray Disc, according to the company. Continue reading Dolby Atmos Surround Sound Tech Coming to Home Theaters

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices

Legendary musician Neil Young, the featured speaker on the eve of South by Southwest Music, introduced PonoMusic, his new high resolution audio ecosystem, to a capacity crowd in Austin, Texas. Only four hours earlier, he launched a Kickstarter crowdfunding campaign, which raised more than 50 percent of its fundraising goal before he appeared onstage. The mission of PonoMusic is to bring the highest-quality music to discerning consumers who want to experience music the way the artists intended. Continue reading SXSW: Neil Young Launches Kickstarter Campaign for PonoMusic

Cinema sound and related standards were hot topics at last week’s CinemaCon conference in Las Vegas. Industry leaders discussed the promise of immersive sound to extend the theatrical experience into one that cannot be duplicated in the home. They also addressed the issue of developing how to create and distribute mixes for the new types of sound systems that are soon going to show up in theaters. The proposal of an open format approach was debated. Continue reading Immersive Sound Standards Debated at CinemaCon Event