Up until now, massive conglomerates have dominated robotics, but that’s about to change, as the cost of hardware production plunges (due to globalization) and computing and cloud solutions become cheaper, more powerful and easy to ramp up. That’s given rise to Robotics-as-a-Service (RaaS) solutions, in which vertical-specific hardware and software are bundled and sold in monthly subscription packages. At the same time, California enacted a new law that would require a bot to reveal its “artificial identity.” Continue reading Robotics-as-a-Service Rises, California Puts Limits on Bots

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools