Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Continue reading DoubleVerify Offers Brands New Way to Measure Campaigns

Google debuted its new flagship smartphones, the Pixel 7 and Pixel 7 Pro, powered by updated Tensor G2 processors. The company also showcased a new Pixel Watch with built-in Fitbit. The devices were touted at Thursday’s Made by Google event in Brooklyn, following months of leaks after a developer conference preview in May. The phones run on the updated Android 13, which was rolled out to the Pixel 6 in August. The new gear ships October 13, and Google says the new phones pack five years of security updates. With 8GB of RAM, the entry level Pixel 7 phone costs $599, while Pixel 7 Pro pricing starts at $899 with 12GB of RAM (with configurations up to 512GB). Continue reading Google Unveils Its First Smartwatch and New Pixel 7 Phones

Dish Network posted a Q2 subscriber loss in both the satellite TV sector and among customers of its virtual multichannel video programming distributor Sling TV. Sling shed 257,000 traditional satellite video subs while Dish lost 202,000 net satellite subscribers. Regarding Sling TV, the vMVPD lost subscribers for the third consecutive quarter, down 55,000 in Q2, a marked improvement over Sling’s Q1 net loss of 234,000 subs. Dish ended Q2 with 7.79 million satellite TV subscribers, while Sling closed the April through June period with about 2.19 million customers. Meanwhile, Dish announced its Boost Infinite postpaid wireless service will launch later this year. Continue reading Dish Loses Subscribers in Q2, Preps Launch of Boost Infinite

Thousands of customers have built data platforms using a combination of Microsoft and Oracle technology over the years. Now, the duo is deepening the relationship with the rollout of Oracle Database Service for Microsoft Azure. The new offering lets Microsoft Azure customers access and monitor enterprise-grade Oracle Database services in the Oracle Cloud Infrastructure (OCI) with a friendly user interface. Those creating new Azure installations or working within existing configurations can migrate or connect to high-performance Oracle Database services such as Autonomous Database running on OCI. Continue reading Oracle, Microsoft Partner on Multi-Cloud Database Services

With efforts to fill the vacant FCC seat and tilt the commission back to a Democratic majority, the Senate is poised to try an alternate path to realizing the party’s longtime goal of restoring net neutrality rules. Championed by Senators Ed Markey (D-Massachusetts) and Ron Wyden (D-Oregon), the Net Neutrality and Broadband Justice Act proposes to reclassify broadband as a telecommunications service, which would open up companies including AT&T and Verizon to stricter FCC oversight. Internet service providers would be prevented from blocking or throttling content, while pricing and privacy would also receive scrutiny. Continue reading Proposed Legislation Drafted to Restore Net Neutrality Rules

After much speculation, Netflix has revealed it has chosen Microsoft to help with configuring and launching an ad-supported subscription tier. Netflix announced plans for the new tier in April, explaining that a partner might be brought in to accelerate the effort and fuel innovation. Microsoft will supply ad-placement technology and ads served on Netflix will be exclusively booked through the Microsoft platform. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters explained in a statement. Continue reading Netflix Names Microsoft as Sales and Tech Partner for Ad Tier

The Biden Administration has secured private sector commitments designed to provide free or reduced-rate Internet to American families. As part of the Bipartisan Infrastructure Law, the Affordable Connectivity Program (ACP) allows tens of millions of U.S. households to lower their monthly bills or sign-up for new service. Among the 20 leading Internet providers participating in the plan, which reaches more than 80 percent of the population, are AT&T (Spectrum), Comcast (Xfinity) and Verizon. The list also includes smaller rural providers such as Jackson Energy Authority in Tennessee and Comporium in North Carolina. Continue reading New Federal Program to Make Internet Access Available to All

AT&T’s Q1 quarterly earnings — the last to include results for WarnerMedia, which was offloaded to Discovery in early Q2 — reported good news about HBO Max and HBO, which AT&T said ended Q1 with global subscribers totaling 76.8 million, an increase of 12.8 million year-over-year, and a 3 million subscription increase from Q4 of last year. AT&T also disclosed that WarnerMedia’s Q1 operating income fell to $1.3 billion, a 32.7 percent decline year-over-year. Diminished WarnerMedia earnings were attributed in part to “investments incurred in launching CNN+,” which new owner Discovery announced will cease operations as of April 30. Continue reading AT&T Announces Subscription Growth for HBO and HBO Max

Discovery Inc., the broadcasting and film production company founded by John Hendricks in 1985, on Friday completed its $43 billion acquisition of AT&T’s subsidiary WarnerMedia, the multinational M&E conglomerate and parent of the famed Warner Bros. motion picture studio launched in 1923. The newly formed Warner Bros. Discovery includes film, television and news operations that generate roughly $50 billion in annual revenue, creating an entity valued at about $130 billion, placing it at the forefront of the world’s media empires. Continue reading WarnerMedia and Discovery Merger Alters Media Landscape

As the first state to implement privacy laws protecting consumers from Big Tech, California is being closely watched as it puts together a governing body with the job of regulating how Amazon, Google, Meta and other companies collect and exploit data from millions of people. Former Federal Trade Commission chief technologist Ashkan Soltani was appointed executive director of the California Privacy Protection Agency (CPPA) in October. Starting with a $10 million annual budget that many say is not nearly enough to battle pushback from tech lobbyists, Soltani is inventing a new paradigm. Continue reading Innovative California Privacy Law Sets Stage for Entire Nation

Discovery plans to merge Discovery+ and WarnerMedia’s HBO Max into one streaming service shortly after completing the acquisition of AT&T’s entertainment spinoff WarnerMedia. The news was shared by Discovery CFO Gunnar Wiedenfels, speaking Monday at Deutsche Bank’s 30th Annual Media, Internet & Telecom Conference. Wiedenfels said that the transition will likely take “several months” but “an interim solution” will be introduced “in the meantime.” “Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while,” he said. Continue reading HBO Max, Discovery+ Will Be Combined into a Single Service

ViacomCBS has renamed itself Paramount Global following a record surge in streaming subscribers led by Paramount+. “We achieved our best quarter ever in streaming subscription growth — more than doubling our subscriber additions from last quarter with a record 9.4 million additions, expanding our total global streaming subscribers to over 56 million,” ViacomCBS CEO Bob Bakish said. Quarterly streaming revenue was up by 48 percent, to $1.32 billion, topping forecasts of $1.27 billion. Streaming subscription revenue was up 84 percent, while streaming ad revenue grew 26 percent in Q4. Continue reading ViacomCBS Rebrands as Paramount Global, Reports Growth

During CES 2022, Qualcomm president and chief executive officer Cristiano Amon announced that the company intends to focus on the connected intelligent edge, which he says is a $700 billion market. “We’re becoming the partner of choice for the edge,” he declared. “We continue to see momentum across key opportunities.” The company’s momentum encompasses next generation Arm PCs, virtual and augmented reality, including a continued partnership with Meta, wireless fiber and the automotive sector. The latter includes new deals inked with Volvo, Honda and the Renault Group. Continue reading CES: Qualcomm Targets 5G, Auto, Edge Computing, AR, VR

A U.S. Court of Appeals has paved the way for Wi-Fi 6E, the biggest Wi-Fi upgrade in more than two decades, by upholding a 2020 FCC order to make 1,200MHz of spectrum in the 6GHz band available for unlicensed use. Poised to benefit are router manufacturers and those who make devices for home offices and IoT. FCC chairwoman Jessica Rosenworcel called the decision timely in the wake of COVID-19, when “so much of modern life has migrated online.” FCC commissioner Brendan Carr emphasized ancillary benefits, calling the additional spectrum “the oxygen needed to power 5G.” Continue reading U.S. Court Clears FCC’s Path for Seismic Wi-Fi 6E Upgrade

When it comes to vacuuming-up consumer data, there is no distinction between that which is “personally identifiable” and that which is not, according to recent media reports. Data collection firms are reportedly hiding behind a false notion of privacy in order to keep Congress on track to allow the industry to police itself. This would enable the companies to continue mining personal information and selling it, whether to those trying to influence election outcomes, pharmaceutical firms trying to boost sales or insurance companies sniffing around for preexisting conditions. Continue reading Lawmakers Troubled About Rampant Sale of Consumer Data