According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

To promote the home entertainment release of Ben Stiller’s “The Secret Life of Walter Mitty,” Twentieth Century Fox has teamed up with Google Glass and YouTube personality, iJustine, for a new way to experience Mitty’s adventures. From April 8-15, iJustine is in Reykjavik, Iceland as part of a crowdsourced adventure, recording her endeavors with Google Glass, and posting them on YouTube and other social media platforms. The film comes to Blu-ray and DVD April 15. Continue reading Google Glass Brings Fans on Real “Walter Mitty” Adventures

During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

Seoul-based CJ Group, which operates Asia’s largest theater chain, wants to transform the multiplex experience with its new 4DX theater technology. The conglomerate has signed a deal with AEG to introduce “4-D” cinema to U.S. consumers this summer at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles. The 4DX tech combines moving and vibrating theater seats with effects such as wind, strobes, fog, rain and scents — all synchronized to the film action taking place on screen. Continue reading CinemaCon: 4DX Theater Technology Coming to Los Angeles

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Early pioneer of original online video content KoldCast TV announced last week that it is shutting down. KoldCast co-founder and CEO David S. Samuels said that the company has lost millions of dollars in its efforts to bring original serialized video to the Web. KoldCast’s production company, The Sixth Wall, will also close as the founders focus their energy on sister companies Dynamic Influence and Wild Spirit Studios, that offer production and consulting services for third parties. Continue reading Web Video Pioneer KoldCast TV Shutters After Loss of Millions

In an effort to attract more U.S. viewers, Paris-based online video site Dailymotion is pushing new original programming that it hopes will help the service compete with Google’s YouTube. Dailymotion plans to initially commit between $3 million and $4 million to produce up to six series this year that will include leading personalities from industries such as food, music and entertainment. The company is also courting U.S. firms as potential investors. Continue reading Mario Batali to Kickstart New Dailymotion Original Programming

TV fans who may be missing their NBC comedies and dramas during the network’s primetime coverage of the Winter Olympics can now go online to catch up with some of their favorite characters. NBC has produced four-part digital-only spinoffs of “Chicago Fire,” “Grimm,” “Parks and Recreation” and “Parenthood.” The webisodes are available for streaming via NBC.com, Hulu and YouTube this month while the network continues to cover the Olympics from Sochi. Continue reading NBC Offers Digital Spinoffs of Shows During Olympic Coverage

As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

Twitch, the live streaming service and popular community for gamers, recently announced that it reached 45 million unique viewers per month in 2013, up from 20 million the previous year. Twitch also noted in its year-end report that its viewing minutes doubled last year to 12 billion per month. Since its debut in 2011, Twitch has become the go-to streaming platform online for casual and pro gamers, thanks in part to the rising popularity of eSports titles. Continue reading Gaming Community Twitch More Than Doubles Audience Size

ComiXology, a digital comics platform that launched in 2009, sold 4 billion pages of comics through its iPad app last year, earning it the title of most profitable non-game app for the iPod for the third year in a row. That figure shows a drastic increase in sales since the launch of ComiXology, which has sold more than 6 billion pages of comics total. CEO David Steinberger says the considerable growth is due not only to long-time comics lovers moving over to digital versions, but new, first-time comics fans. Continue reading ComiXology: Sales of Digital Comics Pages Soar to 6 Billion