The annual Sundance Film Festival kicked off this week in Park City, but despite the buzz surrounding the event, the indie distribution landscape is changing. Filmmakers are not profiting from festival exposure like they were only a few years ago, and some are choosing to deliver movies directly to an audience on smaller screens. Many independent films, even those that get scooped up at festivals, run the risk of not making it to theatrical distribution. Continue reading Sundance: Some Indie Films are Opting for Smaller Screens

YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing. Continue reading YouTube Nation: DreamWorks Produces Daily Highlight Show

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

DirecTV execs say online video is one of the “growth areas” it will be focusing on in the next few years as it attempts to attract younger potential customers who aren’t paying for cable service. It wants to target niche audiences in particular and is considering offering tailored programming to those viewers. Children and Latinos are the two major audiences the company is eyeing. The satellite TV firm said home security and new advertising products are also on the front burner. Continue reading DirecTV to Pursue New Audiences and Online Video Streaming

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

Google-owned YouTube reached an impressive milestone when it passed the one billion user mark earlier this year. Now the popular online video service is poised to achieve another milestone by crossing the five billion dollar mark. According to recent estimates by eMarketer, YouTube is expected to generate $5.6 billion in gross revenue for 2013, up 51 percent from last year. That figure would represent 11 percent of Google’s total advertising revenues. Continue reading YouTube Expected to Earn $5.6 Billion in Revenue for 2013

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Media consumers are spending more time on mobile devices and less time watching television, and ratings from the past couple of years suggest that cable TV is on the decline. Since 2010, about 5 million people have ended their cable and broadband subscriptions. And for the first time ever, less than half of major broadband companies’ subscribers pay for cable TV. Broadcast and cable TV ratings have been heading downward since the end of 2011. Continue reading TV Ratings Consistently Declining as Consumers Go Mobile

At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

At this week’s Advertising Week conference in New York, Nielsen is expected to announce that it will start incorporating viewership on mobile devices into its TV ratings system in the fall of 2014. The move is in response to changing viewership trends in addition to networks and industry analysts that have been critical of the company’s slow adoption of new technologies. Nielsen’s ratings data helps determine how advertisers spend about $66 billion each year. Continue reading Nielsen to Include Tablets and Phones in TV Viewership Data