Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies