At the Game Developers Conference in San Francisco this week, a collection of tech companies and organizations announced the formation of the non-profit Immersive Technology Alliance (formerly S3DGA), which plans to develop games involving augmented reality, virtual reality, 3D and gesture controls. Members include Avegant, Big Blue Bubble, Electronic Arts, Epson, GameFace Labs, Technical Illusions and others. Earlier reports that Oculus VR is involved in the consortium turned out to be inaccurate. Continue reading Game Companies Announce the Immersive Technology Alliance

A $99 device called InAIR from startup SeeSpace hopes to combine the best of your laptop, smartphone and TV all in one place by layering social media and Web content inline with the programs you are watching. Billed as “the world’s first augmented television,” the project exceeded its $100,000 goal on Kickstarter by nearly $78,000 a few days ago. InAIR plugs directly into the TV through its smart HDMI cable, connects to the set-top box, and pulls data from the movie or TV show currently airing. Continue reading Augmented Television: InAIR Layers Web Content with Your TV

South Korean researchers at public university KAIST have developed an alternative to Google Glass called the K-Glass. Although similar to Google’s electronic eyewear, KAIST’s wearable alternative is equipped with a special AR chip that enables the device to recognize objects without relying on barcodes or other markers. While currently bulkier than Glass, KAIST explains that its processor “duplicates the ability of the human brain to process visual data.” Continue reading K-Glass: South Korea Developing Alternative to Google Glass

Hollywood, computer companies and video game makers have often pursued interesting ways to bring entertainment closer to reality, a pursuit that may head to the next level with the introduction of holodeck-related technologies. Some scientists and researchers now believe that holodecks, which would allow the audience to become a part of the story rather than just passively sitting back and watching it, could become available in some form by 2024.  Continue reading Holodecks Could Become a Reality Within the Next Ten Years

Even a cursory look at the news coming out of CES makes it clear that wearables have garnered a lot of the buzz. Smartwatches, augmented reality headsets, digital health solutions and fitness tracking monitors are all the rage here. What’s not clear is if wearables will ever intersect with the entertainment industry. Although the question itself may seem risible, it’s worth remembering that most people dismissed the mobile phone as an entertainment device only a few years ago. Continue reading Will Wearable Tech Have a Future in Entertainment Media?

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

Industry leaders speaking at two CES panels this week addressed new directions in entertainment media. During the panel “What are the Entertainment Trends at CES 2014?”, wearables were discussed, smartwatches in particular, and what it will take to spark consumer adoption. During “The State of the New TV Business: What Comes Next?” panel, speakers examined how networks are tackling distribution and monetization of content in an era of streaming media. Continue reading CES Panelists Discuss Entertainment Trends and Future of TV

Google Glass moved Augmented Reality from the science fiction depicted in “Minority Report” to the real world. But the technology — which allows the superimposition of data, 3D CGI or video over a real environment, in real time — still has a long way to go. More importantly, the work has barely begun to make AR a revenue-generating business. “We’re not just putting content on top of the world but using context to decide what to display and how to display it, to expand the story and the experience,” said DAQRI CEO Brian Mullins. Continue reading Augmented Reality Needs Powerful Storytelling and Interaction

Silicon Valley startup Meta is aiming to take on Google Glass with its augmented reality computing platform. The company has developed a wearable computing device in the form of aviator shades that it claims offers 15 times the screen area of Glass. Founder Meron Gribetz envisions Meta as the first pair of smart glasses that sport a more fashionable look with greater computing capabilities. Meta Pro, the first consumer set of specs, is due for shipment in June. Continue reading Meta to Ship Full-Fledged Augmented Reality Aviator Shades

After a year in beta testing, the augmented-reality game “Ingress” is now available to the public for download on Android mobile devices worldwide. The game, which was created by Google through its Niantic Labs internal incubator, hosted 14 worldwide events over the weekend before launching. More than one million people have downloaded “Ingress,” and its creators are looking to expand with advertising and turning it into a platform anyone can use to build their own game. Continue reading Google Goes Public with “Ingress” Augmented Reality Game